Loyalty is earned, not bought. Throughout my 20-year career at TMA, each award we have won and each client we’ve gained was because delivering cultural resonance for brands is at the center of everything we do. TMA is an integrated creative agency with over 500 employees globally. I started at TMA as an Account Supervisor focused on sports partnerships. Over the past 2 decades, I have partnered with top agency talent and external network partners to produce results-driven campaigns that wove themselves into the very essence of cultural expression. ESTABLISHING BRAND LOVE IN COMMODITIZED CATEGORIES As TMA's CEO, I have seen 75% organic growth in our business—through client referrals and repeat business—because we have worked together to create a customer-centric culture that drives innovation for each and every client while prioritizing the growth and enrichment of our talent and partners. Our aim is to go beyond the status quo to connect the brand's purpose with the unique values, tastes, and needs of audiences across the most vital dimensions of culture. Working across every element of brand experience: content, event, commerce, sports, gaming, entertainment and music; we deliver cultural breakthroughs that are widely recognized across the industry. In my personal time I am active in causes that support mental health and animal welfare. I’m an avid horsewoman, the proudest mom to an incredible young man, and a cowgirl at heart.
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FounderProject Unbroken Mar 2024 - Present -
CeoTma (The Marketing Arm) Jan 2023 - PresentDallas, Texas, Us -
PresidentTma (The Marketing Arm) Feb 2018 - Jan 2023Dallas, Texas, Us -
Chief Client Officer/Gvp AccountTma (The Marketing Arm) Jan 2016 - 2018Dallas, Texas, Us -
Group Vp, Account ServiceTma (The Marketing Arm) 2007 - 2016Dallas, Texas, Us -
Director Of Account Service, Frito Lay BrandsTma (The Marketing Arm) 2005 - 2007Dallas, Texas, Us -
Account Director, SunchipsTma (The Marketing Arm) 2002 - 2005Dallas, Texas, Us -
Account Supervisor, FritosTma (The Marketing Arm) 2000 - 2002Dallas, Texas, Us -
Member Board Of DirectorsAmerican Advertising Federation Nov 2021 - PresentWashington, District Of Columbia, Us -
Member Board Of DirectorsSpay Neuter Network Apr 2019 - Nov 2021Crandall, Texas, Us -
Automotive Brand Marketing ManagerInterstate Batteries 1997 - 2000Dallas, Texas, Us -
CoordinatorHost Communications 1994 - 1996
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Marketing CoordinatorUcla Athletics 1991 - 1994
Trina Roffino Education Details
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UclaPublic Affairs -
Harvard Business School Executive EducationThe Service Profit Chain
Frequently Asked Questions about Trina Roffino
What company does Trina Roffino work for?
Trina Roffino works for Project Unbroken
What is Trina Roffino's role at the current company?
Trina Roffino's current role is CEO, TMA.
What schools did Trina Roffino attend?
Trina Roffino attended Ucla, Harvard Business School Executive Education.
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