Roger Davis

Roger Davis Email and Phone Number

Director WW Services Programs at F5 Networks Ltd @
Roger Davis's Location
Staines-Upon-Thames, England, United Kingdom, United Kingdom
Roger Davis's Contact Details

Roger Davis personal email

n/a
About Roger Davis

Experienced Marketing Manager with a successful career in IT industry across Services, Channel and Large Accounts with a broad business background. A strategic thinker, highly analytical, astute, extremely focused with a strong track record in achieving results. A proven problem solver in complex and collaborative environments instilling confidence and trust in stakeholders with a reputation for finding and implementing win/win solutions.Specialties: IT Services MarketingIT Channels Marketing

Roger Davis's Current Company Details
F5 Networks Ltd

F5 Networks Ltd

Director WW Services Programs at F5 Networks Ltd
Roger Davis Work Experience Details
  • F5 Networks Ltd
    Director Ww Services Programs
    F5 Networks Ltd Sep 2015 - Present
    Uk
  • F5 Networks
    Global Service Channel Program Manager
    F5 Networks Feb 2013 - Sep 2015
    Chertsey, Uk
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  • Cisco Systems Europe
    European Enterprise Services Program Manager
    Cisco Systems Europe 2007 - 2011
    London, United Kingdom
    Asked to take up a new role responsible for introducing Installed Base Lifecycle Management (IBLM) services into Cisco’s Largest 200 accounts. Achievements Included:* Built and managed deployment team (5 PM’s and 5 engineers) for Cisco led engagements.* In the first year increased deployment capacity from 6 engagements in first Quarter to 50 in fourth quarter. * In the second year completed 240 engagements, $3.3BN inventoried $1.3Bn uncovered by services ($127M service opportunity, $57M booked).* Managed team through successful internal and external ISO9000 audits.* After the success in the Top 200 accounts was asked to be the service lead for scaling the program to the next 5000 companies through direct and channel approach. * Became a Subject Matter Expert for world wide adoption and evolution to an Architectural Transformative Networking approach.* Generated $60M services, $500M Product bookings in first year and $154M services, $1Bn Product bookings in the second year. At this stage was asked to also take on additional responsibility as product sales lead for the IBLM country leads.
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  • Cisco Systems Europe
    European Service Marketing Manager
    Cisco Systems Europe Jul 2000 - Jul 2007
    London, United Kingdom
    Was head hunted to manage the Service business and portfolio for Cisco's Distribution Channel across EMEA. Achievements Included:* Defined strategy and implemented new go to market for distribution resellers for services, contract automation, online incentive program, online portal and new services for SMB segment.* Introduced a new internal channel sales team to support resellers and provided online education and sales & marketing tools for resellers. * Developed Business Analysis tool for service sales to measure attach rate, penetration & missed opportunities.* Throughout this time SMARTnet Packaged Services increased 300% in 7 years (FY00 $27M - FY07 $103M) which increased penetration ($) from 2.17% in FY00 to 6.45% in FY07.* In 2 years resellers in incentive program grew services 78% overall compared to a 1% increase for resellers not in the program.* Completed a segmentation of the 2 tier Reseller Market in FY06/7 Increased penetration in key segmented Resellers by 40% within first Quarter.
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  • Compaq Computer Emea
    Marcom Manager - Compaq Services
    Compaq Computer Emea Feb 1998 - Nov 1999
    Munich Area, Germany
    Due to the success achieved in the BDG region with CarePaq was promoted into the European Organisation.Achievements Included:* Developed new Branding for Compaq Services across Europe.* Developed successful relationship with new advertising agency.* Developed successful working relationships with the subsidiary marketing teams.* Produced local language sales presenter to implement branding concept.* Developed CarePaq Portfolio in line with new Branding. - Created Multilingual box covering 34 countries. - Reduced cost of box packaging from $24 to $5. - Expanded Portfolio from 5 to 75 CarePaq's. - Managed development of portfolio from concept to finished product in Warehouse. - CarePaq revenue increased from $4M per Quarter to $16M per qtr in first year. - Managed Agency, printer and coordinated CarePaq team and countries. - Managed $1.5M Budget FY98 & $1M FY99. - Produced central Marcomms materials for CarePaq relaunch and ongoing activities.* Was appointed Manager for the CarePaq Team for last 6 months whilst re-engineering group from Business Development in Munich to Operations in Scotland.- Expanded team from 3-8 people.- Hiring of new team members, inc. training & management.- Re-activated development & production within 3 months.
  • Compaq Computer Gmbh (Munich)
    Service Program Manager For Emerging Markets
    Compaq Computer Gmbh (Munich) Nov 1996 - Feb 1998
    Munich Area, Germany
    Was head hunted by Compaq to support a critical evolution of their Service Channel Strategy.Achievements Included:* Rolled out new Service Channel model & contracts (ARIENNE II) including performing audits across the Baltic’s & Central Asia and supported the roll out in Greece, Hungary, Middle East, Israel Turkey & Russia.* Rolled out SPConnect (service information & Transaction system) partner access across BDG.* Managed the Migration of service accounts to SAP.* Produced LaunchPaq for CarePaq in 7 Languages.* Co-ordinated Launch of CarePaq in 9 major BDG countries.* Achieved ISO9000 for Service Partner Management & technical Mailings.
  • Apple Computer Uk Ltd
    European Channel Programs Manager
    Apple Computer Uk Ltd Jan 1996 - Nov 1996
    London, United Kingdom
    Was Promoted to help redefine the next evolution of Apple's service channel strategy and implement that strategy across Europe.Achievements Included:* Defined & produced the Service Provider contracts for Europe.* Managed recruitment of Service Providers for the UK.* Implemented and managed the New Service Provider level in UK & then rolled out across Europe.* Managed & Implemented new training structure for Service Providers in the UK.
  • Apple Computer Uk Ltd
    Service Marketing Executive
    Apple Computer Uk Ltd Jul 1992 - Jan 1996
    London, United Kingdom
    Was promoted to be part of Apple's newly formed Service Marketing team.Achievements included:* Planned and implemented the service strategy for Apple UK.* Implemented the Authorised Service Provider (ASP) programme in The UK - 150 ASP's.* Successfully Managed the relationships between ASP's & Apple.* Worked extensively on the design, launch and implementation of AppleCare Premium in the UK including:- System specifications for registration, sales tracking & call handling.- System Implementation.- Service Provider selection & management - 3 Independent ASP's.- Call Desk set up and Management (5 people).- Product Marketing, from zero to 35K contracts in 30 months.* Member of the European team set up to implement AppleCare Premium across Europe.* Received Quarterly Special Achievement award for Q2 FY95.

Roger Davis Skills

It Industry Channel Marketing Service Marketing Program Management Problem Solving Highly Analytical Strategic Analysis Strategic Planning Marketing Strategy Marketing Communications Channel Programs Business Analysis Business Planning New Business Development Portfolio Management Emea Program Management European Program Management Packaged Services Online Sales And Marketing B2b Marketing B2b Services B2b Ecommerce Go To Market Strategy Product Life Cycle Management Emea Partner Marketing Multi Channel Marketing Channel Analysis B2b Demand Generation Management Services Marketing Partner Management Business Development Strategy

Frequently Asked Questions about Roger Davis

What company does Roger Davis work for?

Roger Davis works for F5 Networks Ltd

What is Roger Davis's role at the current company?

Roger Davis's current role is Director WW Services Programs at F5 Networks Ltd.

What is Roger Davis's email address?

Roger Davis's email address is ro****@****2.co.uk

What skills is Roger Davis known for?

Roger Davis has skills like It Industry, Channel Marketing, Service Marketing, Program Management, Problem Solving, Highly Analytical, Strategic Analysis, Strategic Planning, Marketing Strategy, Marketing Communications, Channel Programs, Business Analysis.

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