Roger Blaylock Email and Phone Number

As General Manager of Parma Company, I accomplished: • Managed overall day-to-day affairs of short line farm equipment manufacturer• Monitored, directed, and grew a nationwide dealer organization to achieve 58.6% increase in sales• Directed and oversaw public relations including working with media outlets and customer organizations for enhanced product awareness and branding• Managed sales/marketing department, and production• Oversaw service manager, engineering manager, inventory manager and office/accounting manager• Lead key decisions and monitored product development including 11 new major models over 13-year period• Grew company revenue from $4.6 million to $11.1 million for an increase of 58.6% over a 7-year period• Managed the financial viability of company with $10 million annual sales• Increased gross profit margin by just under 90% over an 8-year period• Reduced company debt to equity ratio from 3.55 to 0.5 over a 10-year period• Managed 60-75 employees including oversight of hiring and training of new employees• Efficiently directed growth, expansion, and upgrades of aging facilities for enhanced work environment• Directed key purchases, and their implementation, of new machinery and tooling improvements including CNC mill, CNC Lathe, steel plasma cutter, high speed saw; resulting in higher efficiency and profitability• Managed implementation of improved manufacturing methods that increased efficiency and profitability• Oversaw budgets and their implementation for all departments• Effectively implemented monthly, quarterly and yearly pro forma statements• Monitored the development of website and on-line marketing tools• Maintained involved relationships with farmer organizations and groups to enhance company awareness

• Directed the daily functions of sales and marketing, including establishing and maintaining accurate pricing and sales programs• Managed and directed the sales team• Maintained profitable budgets and schedules• Managed retail store and parts warehouse including profitable inventory levels• Handled day to day customer service needs and duties

Oversee and manage retail parts sales, warehouse, and personnel.Assist sales manager by directing inside sales and developing valuable marketing tools.Respond to daily customer inquiries.

Perform duties as needed as sales and marketing assistant.Sell parts and handle day to day customer service needs.

Manage the parts department of Agricultural dealership.

Part Time WorkPerform daily fabricator, welding, and drill press operations.

Perform daily farm laborer duties including large tractor operator.