* Permanent Representative of MiNoViThi BV

Executive board member- Leading the commercial transformation in organizational capability, process and mindset from an operational BU driven to a functional driven company- Drive the Sales and Marketing strategies, executed through deployment plans, aiming to meet budget KPIs and Strat Plan goals.- Build commercial excellence effectiveness, providing coaching academy, disciplined Sales & marketing processes and efficient tracking tools.

Active member of the global executive leadership team eneaged in securing the long term company vision and business strategy.Lead the regional management team with full P&L responsibility for the EMEA region. Transforming the global sales organization for profitable growth. Creation & implementation of a Commercial excellence model:• Change to high performing sales culture through ownership, accountability, sense of urgency• Optimize talent management, compensation, coaching and retention programs• Align marketing and technical service strategies with the sales deployment plans: understand eco-system (segments and customers needs), provide innovative solutions with USP, disciplined price/margin management ensuring sustainable profitable growth • Design best-in-class sales process for managing base business , key account strategies and pipeline conversion (opportunity closing) • Develop sales tools (Customer behavior segmentation, CRM, Miller Heiman) and productivity tracking mechanisms (MWI, leading indicator dashboard, pipeline mgmt., S&OP)

Lead the Regional Management teams of both Divisions. Manage the EU sales, customer services and Technical Services.Member of both Global Leadership Teams.

Lead the Regional Management team. Continue directly managing the front end: EU sales, customer services and Technical Services. Member of Global leadership Team.

Provide commercial leadership and global strategic account management.Rebuild a regional commercial team with an optimized channel to market strategy plan and differentiated value proposition.Change Management moving from an inwards, operational focused organization into a market facing customer driven company.

Build a European harmonised and industry focused organizational model, primarily in Coatings, Food, Personal Care, Pharma and Oilfield, representing a revenue of $750 million. • Recruit and integrate European centralised team of industry managers, marketing & communications managers and key account managers. • Lead development and implementation of the industry marketing strategies and communications plans, maximizing the exposure of the Univar brands . • Create a Commercial excellence program including price management, unique industry value propositions to customers and suppliers, competitor Strategy, market segmentation, customer behavioural segmentation with sales channel strategy , key account strategy, voice of customer analysis, and CRM implementation. • Build industry dedicated European centralized technical service facilities and guide preferred industry specs for Ops & Quality.

Start up and establish a European profit generating e-distribution fine and specialty chemicals business:• Recruit and coach direct reports• Develop, implement and monitor sales and marketing strategies and goals in alignment with suppliers’ strategic plans, preferred channel to market and pricing objectives• Lead strategic product line updates to suppliers.

Provide strategic direction in driving the most profitable sales, improving profitable growth reorganize functional support to the regions of both businesses, leveraging the complimentary product portfolio.

Direct commercial activities (sales, marketing, technical, customer service and communications) worldwide for all market segments

Manage a worldwide business team covering sales, marketing and technical management in personal care and oil drilling market segments. Create a centralized and European service center holding all customer service and shared services (HR, finance, procurement).

Lead sales manager’s team, reorganise distributor network, coordinate global account strategies, and set regional sales plans for 3 business divisions.

Added responsibility to directly manage MEA key accounts in the coatings /construction and Oil drilling industries . Set up distribution network.

Added EU key account responsibility for strategic coatings accounts

Manage all regional and multinational accounts in the Benelux

Coordinate and implement the EU marketing plan with EU subs/agents , generate effective sales tools, develop forecasts for capacity planning. Develop a EU market promotion strategy and lead exhibitions programs.

Distributor Management: customer service supervision, inventory management, sampling and product data literature distribution.Product Management: coordinate European market and pricing strategies , technical service support and quality complaint handling, control license procedures.

Project management for European Clients in Chemical and Microelectronic technologies