Oversees all of the firm's major survey implementations.Mobile Market Monitor's has developed an advanced app that has been used throughout the world. By employing mobile devices and advanced sensor technologies to unobtrusively record travel behavior, Mobile Market Monitor’s automated survey software eliminates the data quality issues commonly experienced with traditional travel survey approaches.

Responsible for supervising domestic and international online marketing research programs, encompassing communications and coordination between clients, arranging and monitoring outside vendors and direct supervision of the WISE team. Worked closely with clients to create the best design for the online content. Evaluated and coordinated any needed outside vendors, including sample vendors, phone centers, focus group facilities, translation services and multivariate design and analysis.Ongoing budget development and management throughout the project cycle, simultaneous fielding of projects in multiple languages, territories and countries.Assembled and managed the most effective internal teams to best serve the project, including cost analysis and selection of software, facilities and vendors.Monitored budgets, timelines and deliverables for all projects.

Determined best avenues to reach specific audiences for various marketing projects, as well as created analytical reports to determine the effectiveness of the campaigns. Worked with Project Directors to formulate and implement the most effective sampling plans and evaluated, established and executed relationships with outside sample vendors. Also provided geographic and demographic research to support project analysis

Managed department that supported the fielding needs for ongoing projects, including telephone interviewing, focus groups and one-on-one interviews Designed and implemented the database and processing protocol for the computer automation of the department, which had previously existed on paper.Provided guidance to Project Managers on the most efficient and successful fielding options as well as hiring and training support staff and evaluating and managing outside vendors.

Created reports and analysis of marketing campaigns, reviewed data results and supplied analysis to team leaders and managed several tracking studies across a number of industries.

Collected and analyzed purchasing, sales and promotional information in support of Nielsen’s reporting on current and evolving trends across several industries. Maintained relationships with existing retail partners and established new sources as needed and coordinated work schedules for other Field Representatives as needed.

Responsible for all staffing, inventory, advertising and profitability for a music retailer. Grew business from one to multiple locations.Developed all print, radio and television advertising as well as increased profitability by transitioning business to embrace emerging technologies.