Founder, President
CurrentLifespan Research is a unique product and service design research consultancy that helps clients anticipate the changing needs of consumers across the widest spectrum of ages and abilities. As founder and president, Dr. Davis successfully integrates his Ph.D. in social psychology with strong business experience to benefit a diverse mix of companies, nationally and internationally. His deep understanding of users' experiences has helped build strategic solutions and improved business… Show more Lifespan Research is a unique product and service design research consultancy that helps clients anticipate the changing needs of consumers across the widest spectrum of ages and abilities. As founder and president, Dr. Davis successfully integrates his Ph.D. in social psychology with strong business experience to benefit a diverse mix of companies, nationally and internationally. His deep understanding of users' experiences has helped build strategic solutions and improved business performance, spanning the fields of healthcare, medical devices/diagnostics, biopharmaceutical advances, technology, financial services, law, and consumer/commercial/industrial product research design and development.The firm has assisted companies to: Anticipate markets; Identify emerging opportunities; Uncover latent consumer trends; Enter new markets; Generate, test and refine novel concepts through rapid prototyping; and Communicate value propositions.A variety of research techniques are employed, including qualitative group and individual in-depth interviews, as well as quantitative survey and statistical methods. Dr. Davis is particularly skilled at eliciting complex social psychological motivations of consumers, and then translating those underlying needs into innovative business ideas. Show less
