The Marketing Coordinator is responsible for developing and executing effective marketing campaigns across multiple channels. They will coordinate marketing efforts, communicate the marketing plans to stakeholders, and build awareness and positioning for our products and our brand. The Marketing Coordinator will have a key role in organizing and facilitating major events, such as trade shows, expos and customer demos.· Plan, create (outsource where appropriate) and maintain marketing materials· Manage (create and maintain) a library of company images and videos for internal and external use· Manage and maintain company online video sites (YouTube and Vimeo)· Create shareable content appropriate for specific networks to spread both our brand and our content· Manage the company website and content within the site· Maintain brand and visual identity consistently across all areas and key materials· Develop communication tools with sales channel and customers· Design, development, and distribute content marketing deliverables· Plan, manage and implement online and email marketing initiatives· Plan and execute social media initiatives· Develop and execute effective marketing campaigns· Monitor online marketing trends and best practices and adjust plan accordingly

• Created corporate catalogs, brochures and other printed materials• Responsible for all aspects of SmartPlug's tradeshows • Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)• Design and implement successful marketing campaigns• Set up tracking systems for online marketing activities• Track progress with Marketing Managers and/or Marketing Specialists• Identify and analyze competitors• Prepare reports by collecting and analyzing sales data• Collaborate with the design department to produce promotional materials• Craft clear product marketing copy• Organize promotional activities for new products/services• Prepare (monthly, quarterly and annual) forecasts

• Maintains CRM database of prospects and forwards leads to sales personnel, while ensuring the collection of information is always accurate. • Screens all incoming leads to create an accurate prospect, qualify leads and ensure that the information requested is processed and communicated to customers in a timely manner.• Coordinates with relevant staff in customer proposal development (RFP) and information requests (RFI). Involved in tracking success ratio of such proposals and follow up with management using various reporting methods. • Performs inside sales duties to build relationships with new and existing customer accounts.• Provides reporting and assists in the relationship development for those customer accounts that have not been contacted within a given time frame and works with sales representatives to grow these accounts.• Collects and shares industrial and market intelligence among members of staff and management.• Responsible for National Account maintenance, customer service and reporting for key accounts.• Tracks seasonal equipment needs by location and coordinate marketing campaigns.• Evaluates any trade association, industry website and networking opportunities that can positively impact business practices in the organization and lead to expansion of prospect database.• Helps maintain the company website, marketing publications and distribution of company newsletter.• Coordinates activities related to industry tradeshows and events that positively promote the company. • Assists with the selection, registration, travel plans, exhibits, private events and attendance.

• Reviews projects for the marketing department, delegates to the appropriate people and makes sure that the projects are completed with high standards and within the set deadline.• Reviews all completed projects to make sure the information is accurate and fulfills all requirements.• Construct website layouts, content, social media posts, sliders and streamline functionality of Ricardo and Skyways' e-commerce website.• Photograph and edit products for website, hangtags, magazine ads, tradeshow booth and other printed materials for Ricardo, Skyway, IZOD, and Pendleton products.• Design magazine ads, catalogs, hangtags, point of purchase materials, media kits and tradeshow booth graphics. • Responsible for all aspects of Ricardo’s tradeshow that is a 60’ x 40’ booth that consists of registration, set up/tear down, scheduling of customer meetings and events, coordination of shipping of samples and the tradeshow booth.• Work with distribution to ensure carton markings and shipping information is correct on outer luggage boxes to make sure items shipped correctly and avoid charge backs.• Review all company press releases for content and accuracy prior to distribution by contracted PR Firm.• Develop and create processes and procedures for the marketing department to ensure accuracy and timely completion of projects.• Design, wrote and edited content for catalogs, presentations, magazine ads and other Ricardo documents.• Collaborate with movie and television production companies for exposure, placement and content of Ricardo and Skyway luggage for Let’s Make A Deal, The Price is Right, Wheel of Fortune and movie Love the Coopers.• Produce foreign marketing materials for United Kingdom, Russia, Australia, China and Canada.• Manage marketing spending to ensure the department stays on track and within budget.

• Development, management and execution of marketing initiatives including email marketing, tradeshow, SEO, webinar, social media, and channel marketing (Sage & Microsoft)• Database segmentation marketing• Marketing metrics and A/B testing• Content, campaign, and website performance analysis• Lead generation and promotion development• Tradeshow planning and attendance• Marketing collaboration and materials to resellers

• Analyzed and measured data on company’s website using customer relationship management (CRM) to gather information for managing company’s interaction with customers; CRM activity led to development of more accurate sales forecast and reduced inventory/sales ratio by 20-25%.• Created search engine optimization (SEO) in which I added tags and ad words on company’s sites to improve visibility of web searches; improved lead generation from almost no activity to creation of meaningful leads generated on Prometheus website.• Design and prepare proposal and other business development and marketing collateral materials such as brochures and presentations.• Coordinate all content and design updates to the company website, including designing new web-based tools to improve customer service. • Work with operations team to interface with existing customers, ensuring a high level of satisfaction.• Design and execute standardized customer service procedures.• Collaborate with executives and Manager of Business Development to develop and improve companies boilerplate.• Update the business development CRM and created reports.• Coordinate company attendance at special events such as industry trade shows and conferences.

• Managed and produced Skyway’s corporate marketing materials.• Designed a variety of boxes that fit different specifications for different clients.• Responsible for the visual design of the corporate website.• Designed Skyway’s tradeshow booth, collateral and signage that was informative to current and new customers.• Created a photo catalog for Skyway Luggage of all their pieces to be used on the web, catalogs, tradeshows, hangtags, boxes and all other marketing materials.• Created multiple luggage collections from traditional to sporty that fit the needs of Union Bay, Eddie Bauer, Skyway, Target and Costco.• Delegated a variety of projects to others in the marketing department and made sure the projects were completed on time and on budget.

• Created and organized all LSI's marketing materials allowing for expanded brand awareness in the industry.• Worked with multiple teams to designed a new CD box that was easy to mailed to customers and presented LSI's product and corporate information.• Key contributor in the redesigning of the corporate website, resulting in an increase of web traffic by 40%.• Designed LSI's tradeshow booth and signage that was functional and informative to gather leads.• Organized the annual corporate sales event, which introduced the new company name and brand awareness, resulting in renewed sales and customer correspondents.• Created an animated and sound presentation to attract leads for the LSI's sales force.