Roger Marcus Email & Phone Number

Greater Chicago Area

I provide hands-on and consultative multichannel business intelligence / marketing services geared to generate tangible benefits to your business. I bring a unique hybrid knowledge of marketing strategy, statistical analysis, and information technology to the table. Lately, I've been spending most of my time working with Lityx (lityx.com) - providing predictive modeling, marketing optimization and reporting services for several clients in the health products and non-profit membership organization sectors. I've also delivered strategic assessments of non-profit clients' retention process and acquisition strategy. I've aligned with exceptional business partners who help me create effective, efficient pathways to reach your business objectives. All are lead and staffed by smart, savvy industry veterans and leaders who know how to navigate today's marketing challenges. Lityx delivers advanced analytics, predictive modeling, customer valuation and more: http://lityx.com/Response Marketing Group - a data centric marketing agency specializing in capturing and leveraging business intelligence with a focus on the travel industry. https://rmg-usa.com/Hansa Marketing specializes in multi-channel marketing strategy and execution:http://www.hansamarketing.com/Incite Marketing delivers brand/digital/CRM integration and resource optimizationhttp://www.incitemarketing.com/My partners and I are dedicated to providing exceptional results at very reasonable costs.

Put my diverse skill set to use when I was brought to Allant to formally establish this "translation" function. I worked with a wide variety of clients in B to B and B to C to establish measurement standards, comprehensible reporting, and interpreted results to plan informed communication strategies. Also developed data products marketed by Allant.

I was recruited by Acxiom to support data sales and analtyic consultation to the insurance and retail verticals. This was accomplished by helping clients strategize and implement programs driven by efficient use of data anlytics and business intelligence.

In this leadership role, I established a business intelligence driven approach that lead to record member recruitment via data driven new member targeting and member retention strategies. Dramatically reduced spending without reducing effectiveness, thus driving positive ROI. Also responsible for managing ABA mailing list sales, where I helped reverse a 8 year pattern of declining sales by emphasizing consumer list buyers via better targeting and list quality.

Database Marketing and Customer relationship management consultant. Handled marketing, information systems, and statistical analysis engagements from a variety of clients in B to C and B to B industries. Also generated sales and leads for the firm.

Bs Ms, Advertising

Activities and Societies: Disc Jockey - WPGU, Advertising Director and writing contributor - The Illini Tumor (Satirical Newspaper)

Master Of Science (Ms), Advertising