Account Planning - Prescriptive Rather Than Descriptive: While primary research is a fundamental part of what Street Smart does, our work goes far beyond traditional focus group research and reporting. Rather than simply reporting what we have learned, we translate the findings into actionable strategies and then help our clients internalize it.Having a clearly defined premise always fosters a much richer form of marketing communication. When everyone involved agrees on and has confidence in what to say, all stakeholders, the product management and creative team are then free to focus their energy on how to say it — brilliantly.Tapping Into Subconscious Motives: Highly successful brands have mastered fusing price and performance with an emotional difference. Consumers have vivid images of mature brands or categories, but have difficulty articulating their perceptions. Our projective research techniques help individuals tap into their feelings and enable them to respond sincerely -- from the heart and from the subconscious, which is the hidden arbiter in most buying decisions. Understanding these ‘intangibles’ can be the difference between success and failure.Unique Qualitative - Quantitative Hybrid Adds Confidence: At Street Smart, we appreciate that our clients cannot make critical marketing decisions on traditional qualitative reports that state “Some said’ and “Others felt”. As a result, we have developed a hybrid that fuses in-depth focus groups, projective research methods and quantitative analysis techniques.

Sales Promotion Strategies, Incentive Travel, Shelf Management Audits & Maximizing ROI Per Allocation and Brand Positioning.