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If you are seeking to maximize revenues, grow market share, and drive profitability for your hotel or hotel portfolio, then you came to the right place.As a multi-unit hospitality veteran of 30+ years, I am widely recognized as a results-driven, executive sales & marketing technician, leader, coach, mentor, and industry resource for full-service, select-service, extended-stay, resort, and independent brands.Early on, I distinguished myself as a high-energy leader and synergist able to drive strong RevPAR growth in all markets and motivate leadership to achieve best-in-class results. Throughout my career, my focus has been on providing quality services and results to property and corporate teams. I've represented 225+ properties of 60-600 rooms with $2.5B in assets across 42 states. I've overseen development, acquisition, and rebranding/repositioning projects as well as strong-performing hotels. Brands include Marriott, Hilton, Hyatt, Starwood, IHG, and Choice Hotels.I launched RA Miller Hospitality Sales & Marketing Services and Consulting to share my vast experience with clients looking to take their business to the next level. With deep market insights, long-standing business relationships, and a servant leadership philosophy, I am uniquely qualified to add value to your individual hotels, corporate sales & marketing teams, resources, owners, lenders, and investors.Sales & marketing expertise and high-performing talent are key elements to a successful hospitality business. Together, we can implement the right strategies, teams, and measures to distinguish your business from the competition and optimize yields in all booking channels.OVERVIEW OF SERVICES:⧫ On-site hotel and multi-unit sales and market deep dives⧫ Acquisition/new-build audits, support, training, and resources⧫ Feasibility study optimization⧫ Tradeshows and conferences⧫ Reservation center presentations⧫ In-market client sales calls⧫ Representation at brand/industry conferences
Roger Miller ( Hospitality Consulting )
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PresidentRoger Miller ( Hospitality Consulting ) Sep 2022 - PresentAtlanta Metropolitan AreaHospitality consulting services focused on : ownership portfolio growth, increase of portfolio and individual hotel revenue growth, corporate office resources and support services for maximization of talent and overall ROI and attracting / retaining of top talent.
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PresidentRa Miller Hospitality Sales & Marketing Services And Consulting, Llc Jun 2017 - Sep 2022NationwideRA Miller Hospitality is a private hospitality consulting firm that provides specialized sales & marketing services to individual hotels and hotel portfolios coast to coast. HIGH-TOUCH SERVICES INCLUDE: ⧫ On-site single and multi-unit sales & marketing "team" deep dives. (Includes technical recommendations, coaching, training, and mentoring.) ⧫ Hotel acquisition/new-build on-site audits, support, resources, training, and recommendations. (Includes property/sub-market reviews and sales & marketing guidance for all hotel categories.)⧫ Feasibility study reviews for project and revenue optimization. ⧫ Corporate office multi-unit sales & marketing deep dives, focusing on fine tuning practices and additional multi-unit support opportunities to enhance portfolio revenue results. ⧫ Representation at lead-generating marketplace tradeshows.⧫ Hotel portfolio/individual hotel brand reservation center presentations. ⧫ Implementation of in-market client sales calls, representing owner and management company, working jointly with designated hotel associates.⧫ Representation at brand/industry conferences, focusing on all critical sales & marketing contacts, current/future promotions, programs, and brand resources.
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Vice President Of Operations, Revenues & Business DevelopmentAlliance Hospitality Management Llc Jun 2018 - Jun 2021Operational and revenue oversight and management of Marriott, Hilton and IHG portfolio nationwide.In conjunction with President / CEO Rolf Tweeten focused on any /all business development opportunities. -
Vice President Of Sales & MarketingHotel Equities Apr 2016 - Jun 2017Greater Atlanta AreaHaving helped position numerous hotel companies as industry leaders, I joined Hotel Equities to assist in supercharging their hotels and company market-share strategies for consistent revenue and portfolio growth. Notably, my expertise and services were integral to Hotel Equities celebrating one of the most successful portfolio revenue results year to date with record performance in key measurable areas. Representing a portfolio of 75+ full-service and select-service brands, I led a team of 5 "Regional Directors of Sales" to achieve annual revenue budgets, market-leading RevPARs, YOY RevPAR Index percentage growth, and marketing expense ROI. Working in collaboration with the corporate management team, I assisted in rebranding and repositioning hotels, supervising and supporting pre/post-new-hotel-opening sales & marketing plans, and supporting 5 "Regional Directors of Sales" in opening new hotels from construction to opening with accuracy, timeliness, and overall success. I provided ongoing sales & marketing technical support, leadership, recognition, coaching, and mentoring to all Hotel Equities general managers, sales associates, corporate support, and owners. -
Vice President Of Sales & MarketingHospitality Ventures Management Group May 2003 - Jan 2016Atlanta GeorgiaI rejoined the previous CEO in a second endeavor to architect and lead sales, marketing, and brand strategies across an expanding portfolio of hotel turnarounds with full-service, resort, select-service, and extended-stay properties as well as new builds and high-end acquisitions. I led a solutions-focused corporate sales & marketing team of 5 and supported all HVMG hotel teams (130 total associates).I played an instrumental role in growing the portfolio from 5 to 41 hotels with exponential revenue growth in the multimillions. Brands represented include Hilton, Marriott, Hyatt, IHG, and independent hotels. ⧫ Delivered 25% revenue growth over 7 years during challenging economy.⧫ Achieved portfolio annual revenue budget, RevPAR, and RevPAR index growth, increasing market share and attaining budgeted annual revenues over vast majority of the 12 years.⧫ Earned 95.7 overall GM satisfaction survey score and 90.7 "excellence" score in sales & marketing for 3+ years.⧫ Built collaborative business partnerships with all stakeholders.
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President, Sales & MarketingR.A. Miller Marketing Services Llc Jun 1998 - Apr 2003Alpharetta GaLeveraging my industry expertise, I launched this private hospitality consulting firm specializing in sales & marketing for hotels, restaurants, and F&B establishments. I consulted with top executives and teams to drive revenue growth and strengthen brand equity. I partnered with major lender representatives, hotel owners, F&B chain owners, and retail shopping chains. During this time, I inspired repeat clientele based on business successes and consistent "excellence" ratings.⧫ Saved client major expense on potential new built of a hotel and conference center by uncovering lack of market demand.⧫ Averted potential financial losses by researching future implementation of companywide call centers and advising companies not to proceed with the projects. ⧫ Cultivated door-opening relationships and gained buy-in of key decision makers to invest in revenue-generating technical sales & marketing expertise.
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Vice President Of Sales & MarketingImpac Hotel Group, Llc Jan 1991 - Feb 1998Greater Atlanta AreaWith great passion and dedication, I spearheaded the sales & marketing strategies that consistently increased IMPAC's hotel portfolio, revenue, and investor ROI. I led 7 direct reports and supported 175 total field associates. ⧫ Drove portfolio growth from 6 to 58 over 7 years.⧫ Built and managed a ground-breaking IMPAC reservation center, which was hailed as an industry prototype. This led to additional revenues through research, prospecting, and telemarketing sales activities. ⧫ Directly instrumental in exceeding majority of hotel portfolio annual revenue results, RevPAR, and RevPAR indexes: 50% were turnaround scenarios and 50% were new builds.
Roger Miller Skills
Roger Miller Education Details
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William Carey UniversityLiberal Arts And Sciences, General Studies And Humanities
Frequently Asked Questions about Roger Miller
What company does Roger Miller work for?
Roger Miller works for Roger Miller ( Hospitality Consulting )
What is Roger Miller's role at the current company?
Roger Miller's current role is Specializing in Hospitality Portfolio, Revenue and Corporate Office Services Optimization Nationwide.
What is Roger Miller's email address?
Roger Miller's email address is rm****@****res.com
What is Roger Miller's direct phone number?
Roger Miller's direct phone number is +140446*****
What schools did Roger Miller attend?
Roger Miller attended William Carey University.
What are some of Roger Miller's interests?
Roger Miller has interest in Family, Pets (Dogs), Weight Lifting, Theater, Travel, Cardio Training.
What skills is Roger Miller known for?
Roger Miller has skills like Hospitality, Hospitality Management, Hotel Management, Hotels, Revenue Analysis, Hospitality Industry, Yield Management, Leadership, Onq, Resorts, Tourism, Pre Opening.
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