Roger Palau Email & Phone Number

Barcelona, Ct, Es

Experience in strategy consulting, product management (tech products), operations, marketing and digital transformation (B2B, B2C, D2C, B2E & marketplace).

Barcelona, Catalonia, Spain

Barcelona & Madrid

- Go-to-market strategy development in digital commerce projects, aligning the end-to-end action plan with the customer and market needs.- Market research and studies: social listening, benchmarking, product A/B testing & positioning research.- Development of pricing strategy, promotion, product, personalization, content, target market, sales channels, demand, branding & loyalty programs.- Audience segmentation and personalization: creation of an Avatar/Buyer Persona and customer segmentation to design personalized E2E customer experiences.- Design and implementation of online sales channels for purchases, subscriptions and lead registrations. Creation of sales funnels in each of its phases: awareness - discovery - evaluation - intent - purchase - loyalty.- Expansion of channels used (desktop web, mobile web, mobile app, social, email, offline) to enhance omnichannel.- Application of the psychology of buyer behavior and cognitive biases for the design of the user experience (UX) and user interface (UI), with the objective of maximizing conversion and decreasing bounce rate.- Design and execution of segmented in-bound and out-bound marketing campaigns: SEO (White Hay & Black Hat), Facebook Ads, Instagram Ads, Google Ads, Pinterest Ads, email marketing, influencer marketing, social media marketing, affiliate marketing, etc.- Tracking and analysis of KPIs with respective testing and improvements in the different channels to optimize and scale growth.- Creation of a customer center for the correct post-purchase support and connection with CRM, CDP & ERP to have the data in a single point of truth. Outsourcing of activities such as customer service center. - Supply chain management.In 2020 more than $150,000 of gross revenue with a conversion rate higher than 3%.

Barcelona, Madrid & India

www.uhandle.es- Management of the activities of the social and humanitarian start-up, uHandle: a cutlery adapter created with 3D printing technology for people with special hand needs.- Obtained awards and financial prizes from Red Cross, Mobile World Congress and UPC.- Participated in an intensive six-month program at a Silicon Valley accelerator.

Barcelona, Catalonia, Spain

- Management of digital transformation projects in retail and financial sectors.- Definition of the strategy and design of the customer relationship model flows based on a new mobile platform to enhance omnichannel.- Requirements gathering, identification of priorities, design and implementation of the project proposal in the production environment, and integration of the solution with the existing application, in close collaboration with the entire ecosystem of stakeholders.- Design and implementation of customized "Out of the Box" solutions for particular customer needs.- Creation of deliverables, reporting and presentation to different stakeholders.

- Selected to teach at the academy of higher university studies for UPC students of Aerospace Engineering and Industrial Engineering.- Helping around 100 students to succeed in their engineering careers. - Average of 20 hours/week of additional dedication during the completion of my bachelor's and master's degree.

Executive Program In Consulting

6-month Executive Program focusing on topics related to Strategy, Leadership, Business Management, Customer & Marketing, Innovation.

Master Of Engineering - Meng, Engineering/Industrial Management

Masters Degree In Industrial Engineering And Management, Master'S Thesis

Master's Thesis with honors

Bachelor Of Engineering - Be, Engineering/Industrial Management