Roger Perrett Email & Phone Number

Texas, United States

Dallas-Fort Worth Metroplex

As the Director of Marketing and Product Design at Energy Domain, I lead the integration of strategic marketing initiatives with innovative product design to drive growth and enhance user experience in the oil and gas industry. My role involves overseeing the creation and implementation of marketing strategies, ensuring alignment with product development, and fostering cross-functional collaboration to achieve company objectives. I focus on user-centered design principles, market analysis, and creative solutions to deliver products that meet customer needs and exceed market expectations.

Dallas-Fort Worth Metroplex

• Strategic Leadership: Spearheaded the launch of a revolutionary oil and gas marketplace to buy, sell and lease oil and gas properties. Led strategic planning and execution, aligning product development with company goals and market demands.• Cross-Functional Collaboration: Collaborated with cross-functional teams, including engineering, marketing, and sales, to refine product offerings.• Customer-Centric Approach: Conducted in-depth market analysis and user research to identify customer needs and pain points. Used insights to drive product innovation and enhance the user experience, ensuring our solutions met and exceeded customer expectations.• Performance Metrics and KPIs: Established and monitored key performance indicators (KPIs) to measure product success and inform strategic decisions. Leveraged data-driven insights to continuously improve product performance and drive business growth.

Dallas-Fort Worth Metroplex

• Designed User Interface: Spearheaded the design of the user interface for the company's flagship software. The design focused on creating an intuitive and visually appealing interface, making complex functionalities more accessible to users.• User Research Initiatives: Led comprehensive user research initiatives, including user surveys, and usability testing. These efforts provided valuable insights that informed key product enhancements to increase user engagement.• Collaborative Development: Worked closely with cross-functional teams, including product managers, developers, and marketers, to ensure that design implementations aligned with business goals and user needs. This collaboration was critical in maintaining a consistent and user-friendly product experience.• Prototyping and Wireframing: Utilized tools such as Figma and Adobe XD to create detailed wireframes, mockups, and interactive prototypes. These visualizations were essential in communicating design concepts to stakeholders and ensuring a shared vision for the product.• Design System Implementation: Developed and maintained a comprehensive design system that standardized UI elements, improving efficiency and consistency across all products. This system facilitated faster development cycles and ensured a cohesive user experience.• Accessibility Improvements: Championed accessibility improvements, ensuring that the product was usable by people with a wide range of abilities. Implemented best practices in accessibility, which broadened the product's user base and enhanced overall user satisfaction.• Performance Metrics: Regularly monitored and analyzed performance metrics to evaluate the effectiveness of design changes. Used data-driven insights to continuously iterate and improve the user experience.

Dallas-Fort Worth Metroplex

Responsible for Product Management and Marketing at Energy Freelance, an online platform that connects the energy industry to nationwide experts. In this position, he is responsible for developing and managing the product roadmap, overseeing customer research and feedback, working with the engineering team to ensure product quality and success, and managing relationships with key partners. He also develops and drives marketing plans to promote Energy Freelance and its products.

Dallas-Fort Worth Metroplex

Dallas-Fort Worth Metroplex

• Interface Overhaul: Directed the redesign of MineralWare’s primary software interface, boosting user engagement by 43%. Focused on simplifying navigation and improving the aesthetic appeal to enhance user satisfaction.• User-Centered Design: Conducted extensive user research, including surveys, focus groups, and usability testing. Applied findings to refine the product, leading to a 27% reduction in customer support inquiries.• Cross-Functional Collaboration: Collaborated with product managers, developers, and marketing teams to ensure that design changes were aligned with business objectives and user needs, facilitating a seamless integration of new features.• Design and Prototyping: Created detailed wireframes, mockups, and interactive prototypes using Figma and Adobe Creative Suite. These tools were pivotal in visualizing design concepts and securing stakeholder buy-in.• Development of Design Standards: Established and maintained a design system to standardize UI components, which improved design consistency and streamlined the development process.• Enhancing Accessibility: Advocated for and implemented accessibility improvements, ensuring that products were accessible to all users, regardless of their abilities. This initiative expanded the user base and improved overall usability.• Performance Tracking: Monitored key performance indicators to assess the impact of design changes. Leveraged data to drive continuous improvement in the user experience.• Mentorship and Leadership: Mentored junior designers, promoting a culture of innovation and excellence within the team. Provided guidance on best practices and emerging trends in UI/UX design.

Fort Worth, Texas

Houston, Texas

• Oversee a team of 6 full-time revenue analysts and 4 contractors.• Administer timely and accurate monthly reporting of all processed revenue to Accounting, Engineering, Corporate Management & General Council.• Responsible for overseeing & analyzing large revenue datasets of ~70,000 lines monthly.• Strategic knowledge and management of lockbox check stub detail procurement and inventory procedures.• Responsible for developing, expanding and maintaining macros and batch scripts to increase efficiency and reduce human error. Thus increasing monthly productivity by 25%.• Independent judgments used on a daily basis to identify, select, and apply the most appropriate methods as well as interpret precedence. • Responsible for providing leadership with written/oral reports on targeted needs, challenges & interest.• Participate in daily monitoring and reporting of issue resolution tasks to formulate strategic results.• Assist team members in establishing and maintaining department-based goals to contribute to the growth of Haymaker.• Establish and administer month-to-month revenue reporting through staff and workload management.• Support, mentor and guide senior team members in role development and entrust responsibilities.

• Coordinated the transfer and organization of ownership related files and records.• Compiled information from various sources including transaction documents, production data systems, mapping software, and third-party outputs.• Extracted specific information from documents for database entry.• Performed accurate and complete computer-based research• Updated systems for newly drilled wells and technical information as it became available.• Prepared reports to assist in third party reserves reporting process.

Data Analyst• Supported the Divestment Marketing team by generating QuickLook reviews composed of relative analysis, mapping interested areas, and producing other facilitating materials.• Set up and maintained data rooms for clients and potential buyers.• Managed the receipt, storage and distribution of data received from clients.• Researched and analyzed internal and public data.• Prepared data packages for engineers, including creating data sets for PHDWin Software.• Researched deal highlights for evaluations and appraisals of oil and gas properties using company presentation slides and M&A Databases.• Researched active permits, completions and production using DrillingInfo (Website & DI Desktop) and state websites to prepare offset activity maps using ArcGIS software for proper deal evaluation and marketing.

Houston, Texas Area

• Create email campaigns using Dreamweaver (HTML) and 3rd party email marketing providers to send O&G reports to members and trials.• Create email marketing campaigns for our divestment packages, company products and services.• Track the campaign’s success rates (opens, clicks, bounces and unsubscribes).• Create spreadsheets, based on email response, for target product marketing.• Create divestment deal brochures, logos, teasers and web images using Adobe software for marketing purposes.

Full Stack Web Development

Management Information Systems