VP, Account StrategyClients: PepsiCo (currently PepsiTM, Mountain Dew, Frito-Lay / previously Quaker, Naked Juice, Starbucks Doubleshot), Dunkin Donuts, JBL, Sundial brands (SheaMoisture, Nubian Heritage)- Most senior account lead across all retained PepsiCo brands, serving as Social/Digital AOR across all pieces of business- Manage cross-departmental teams consisting of over thirty members, and reportdirectly into CEO of VaynerMedia.- Integral co-lead in all aspects of strategy development, inclusive of audiencesegmentation, content strategy, brand strategy, and comms planning, among others.- Manage in-house content production for hundreds of pieces of content quarterlythrough our internal VaynerProductions studio, collaborating with- For PepsiTM brands (including Pepsi, Pepsi Zero Sugar, Diet Pepsi, etc.) and DEW brands (Mtn Dew, Diet Mtn Dew, multiple flavors, etc.), manage both brand equity-driving and product trial-driving initiatives across channels beyond digital/social including TVCs for Pepsi’s most significant summer intuitive in years, as well as 360 plans and content for DEW’s most comprehensive master-brand campaign in years.- For Frito-Lay brands, serve as Social Paid Media AOR, leading the brand’s comms plan and paid distribution strategy, and also executing buys for paid social placements across all owned channels in addition to strategy and content development.- Significant experience developing scopes of works across wide range of potential agency engagements – including project plans and staffing plans – and negotiating with clients and procurement departments.

- Account lead who managed cross-departmental teams – including members from Strategy, Creative, Media & Distribution, Production, and Tech/Dev – and reported directly to CEO and Head of Account Management.- Primary senior Client contact, with direct interaction with VPs of Marketing across different accounts business units.- For IBM, led fifteen-person team that served as strategic and creative lead for brand’s developer-focused cloud marketing. Client work spanned from traditional creative development of digital and social media advertising, to strategic consultation on priority company initiatives, to concepting and development of software applications showcasing company technology. Helped grow business 4X in agency fee billings from beginning to end of 2015.

- Primary senior Client contact, interacting directly with VPs of Marketing across different accounts.- For Bacardi, led fifteen-person team that assumed role of full AOR, planning and executing integrated campaigns including digital, social, experiential, and broadcast media for the master-brand and three sub-brands.- For Brisk, led team that developed 2015 integrated brand campaign, including planning and execution of a national experiential and social media-led retail activation.- Significant experience developing scopes of works across wide range of potential agency engagements – including project plans and full staffing plans – and negotiating with clients and procurement departments.

- Main day-to-day Client contact on all three pieces of business.- For Starbucks, led strategic and creative development of 2014 portfolio campaign for entire family of Starbucks ready-crafted bottled beverages.- For HBO, led execution of integrated 2014 Home Entertainment campaign with a particular focus on digital and experiential marketing around specific TV programming.- For Belvedere, managed strategic development and creative execution of largest brand ATL campaign launch in company’s history.- Managed two Account Supervisors, two Account Executives, and three Assistant Account Executives across the respective accounts.

- Led the strategic development and creative execution of numerous integrated global campaigns including TV, digital, print, retail, and PR.- Served as account lead on development, implementation, and management of the new HP Digital Lab, an always-on digital and social media engine across all of HP’s major digital/social platforms.- Led the digital launch of HP’s Make it matter brand launch, including a full revamp of hp.com and creation of a digital hub for HP’s annual Enterprise Discover event.- Part of account leadership team for HP and Omnicom’s holding company model (GarageWorks), comprised of over ten partner agency entities.- Main point of contact for Client, agency partners, and global network.- Supervised two Account Executives; led performance reviews and goal setting.- Oversaw global budget including strict quarterly allocations for production and media across regions and agencies.- Sole account representative on numerous global TV and content production shoots with senior Clients (including several in China and Mexico).

- Selected to WPP’s “High Potential Group”, a development program for young executives deemed to have high potential by the CEOs of WPP companies.- Led integrated national campaigns for three separate Valvoline brands (G2 Engine Guarantee, NextGen Recycled Oil, and Valvoline Instant Oil Change).- Reported directly to the General Manager of agency (BrandBuzz, a Y&R Brand) and previously reported directly to the President of agency.- Worked directly with in-house media team to develop and execute cross-platform national media plans and buys.

- Managed creative development and production process for three LG Electronics Global 360° campaigns, each run in over thirty countries.- Communicated with Global Clients in Korea on day-to-day basis and managed presentations, working sessions, briefings, and budgets.- Coordinated and managed all localization of creative for LG Global campaigns with over forty Y&R Global offices.