Roger Reid Email and Phone Number

Highly accomplished and successful Senior Talent and Rights Manager with more than 22 years of experience at Leo Burnett USA, Inc. Exceptional track record as the lead Rights Manager for a $110 million (USA) account, as well as extensive experience counseling agency departments on union contracts, music licensing and multi-service agreements and training others in the department. Go-to agency expert on all aspects of talent and rights issues. Recognized as a respected leader with strong negotiating skills, mindful of client/agency relationships and highly skilled at creating efficiencies, incredible attention to detail and audit compliance, excellent at prioritizing and ability to stay focused and multitask under demanding and oftentimes extremely high-pressured situations. • Advise account management, agency legal and production department on all performer/union and rights issues• Oversee administration of celebrity multi–service agreements and music license agreements• Supervise training and development of other Rights managers• Assist in resolving union claims and negotiating special agreements with unions• Give Production Rights Management presentations to agency and client teams• Review all completed productions/executions and accompanying contracts prior to release• Forecast, reconcile, and administer the billing of Production Operations budgets and projects• Negotiate renewal or special use contracts

• Develop spot market media buys per media director specifications • Negotiate the purchase of such buys with television and radio broadcast sales departments