Roger Sanson
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Roger Sanson Email & Phone Number

Business Development & Sales Executive / Healthcare Industry / Diagnostics & Medical Devices. Connecting companies around the world. Pursuing an MBA at UBC Sauder at Response Biomedical Corp.
Location: Vancouver, British Columbia, Canada 9 work roles 3 schools
1 work email found @responsebio.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Role
Business Development & Sales Executive / Healthcare Industry / Diagnostics & Medical Devices. Connecting companies around the world. Pursuing an MBA at UBC Sauder
Location
Vancouver, British Columbia, Canada
Company size

Who is Roger Sanson? Overview

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Quick answer

Roger Sanson is listed as Business Development & Sales Executive / Healthcare Industry / Diagnostics & Medical Devices. Connecting companies around the world. Pursuing an MBA at UBC Sauder at Response Biomedical Corp., a company with 52 employees, based in Vancouver, British Columbia, Canada. AeroLeads shows a work email signal at responsebio.com and a matched LinkedIn profile for Roger Sanson.

Roger Sanson previously worked as Director of Global Sales at Response Biomedical Corp. and International Business Development & Sales Manager - Americas at Response Biomedical Corp.. Roger Sanson holds Pursuing A Pmba from Ubc Sauder School Of Business.

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Email format at Response Biomedical Corp.

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{first_initial}{last}@responsebio.com
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Profile bio

About Roger Sanson

During my 20+ years of journey in the healthcare industry, my mission has always been working together with joy. I started as a Service Engineer, moved to a Product Marketing and Sales Support position, and, later, to Business Development, Sales & Management roles at different levels. Since the beginning, I have been passionate about collaborating and engaging teams to boost productivity, always promoting an enjoyable professional environment.I am a highly recognized Business Development & Sales Executive with combined experience in medical devices and diagnostics in significant industry players. In these fields, I have an impressive track record of successfully developing and implementing sales strategies, launching new products, and managing multi-functional teams in different regions.The experience of having lived in different countries and having various positions allows me to be flexible and highly adaptable. These experiences gave me great expertise in marketing, regulatory, channel development, project management, operations, capital equipment, and recurring revenue businesses, and the ability to communicate with governments, health authorities, and private customers (B2B/B2C). Achievements:• #1 in Sales globally in 2020, surpassing Russia and China in my first year at Response Bio• Increased the revenue from Latin America by 50% in the first year (2019 to 2020)• Defined and implemented the strategy to open the Brazilian market in one year, potentially bringing the #1 revenue for Response in less than 3 years• Successfully completed the regulatory process in different countries• Explored and unleashed 3 new sales channels, which have together generated $750k in sales a year• I was given the responsibility of improving Response's market penetration in North America• Positioned Getinge as a market leader in Critical Care, Cardiovascular, and OR solutions, with an average market share of 30% in ventilation and more than 50% in OR solutions• Reached organic and sustainable growth for four consecutive years (2014-2017), with sales of 30M USD in 2017 and a double-digit EBITA every yearSkills:• Communication and Interpersonal Skills• Business Acumen• Negotiation• Flexibility and adaptability• Critical Thinking• Decision Making• Project Management

Listed skills include Strategic Planning, Biomedical Engineering, Capital Equipment, Cardiology, and 24 others.

Current workplace

Roger Sanson's current company

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Response Biomedical Corp.
Response Biomedical Corp.
Business Development & Sales Executive / Healthcare Industry / Diagnostics & Medical Devices. Connecting companies around the world. Pursuing an MBA at UBC Sauder
vancouver, british columbia, canada
Website
Employees
52
AeroLeads page
9 roles

Roger Sanson work experience

A career timeline built from the work history available for this profile.

Director Of Global Sales

Current

Vancouver, British Columbia, Canada

  • Sales & Business Development Leader responsible for global sales.
  • In charge of spearheading the company's sales efforts in local and international territories, ensuring efficiency and smooth workflow.
  • Set goals and objectives, manage budgets and roadmaps, research new business opportunities, coordinate a multicultural team, and implement business solutions to optimize sales performance.
  • Gather and analyze data and develop sales strategies. Develop and deliver monthly reports on territory status and lead quarterly business review meetings, presenting them to the executives.
  • Leverage extensive sales history and share knowledge of healthcare space to break into new territories and drive growth.
  • Identify local needs of product specifications, follow regulatory guidelines, and coordinate launch strategies for product commercialization.
Jan 2023 - Present

International Business Development & Sales Manager - Americas

Vancouver, Canada Area

  • International Leader with experience in North and Latin American markets. Expert at building excellent customer relationships and great strategies.
  • Driving results for the Acute Care & Cardiovascular portfolio.
  • Combining business acumen and market knowledge to grow and manage a $3 Million territory selling diagnostic products directly and through distribution channels.
  • Increased the revenue from Latin America by 50% in the first year.
  • Establishing strategic partnerships and distributors relationships to achieve regional sales goals.
  • Defining the strategy to develop the market and a regional sales plan to meet financial objectives by preparing annual operating plans and forecasting tools.
Nov 2019 - Dec 2022

General Manager

Goal Travel Corporation

Vancouver, Canada Area

  • Working for Goal Travel was an enriching and challenging experience within a B2C environment.
  • Reporting directly to the CEO, I managed overall operations, including sales and financial analysis, helping the company make decisions, and reviewing sales practices and general strategies.
  • Responsible for business development and market expansion; Implementing the Customer Experience department based on a customer-centric culture.
  • Provided leadership and support, recruiting and creating policies and working conditions to develop the team.
Oct 2018 - Sep 2019

Managing Director - Regional Business Developer Executive

  • Specialized in Business Development, Sales, Marketing, and Operations. I was dedicated to helping the sub-regions increase sales, improve effectiveness and develop winning strategies.
  • With an extensive knowledge of the Health Care industry and Medical Devices for the Acute Care, Surgical, Sterilization, and Hospitalization areas.
  • Led the business development, product management, sales, marketing, distribution, service, logistics, and operations of Capital Equipment and Recurring Revenue businesses, through direct and indirect sales channels.
  • Led all regional projects with project management principles and tools, defining KPIs and monitoring the performance.
  • Successfully achieved regional sales objectives by recruiting, training, and coaching employees in assigned territories; communicating job expectations; planning, monitoring, appraising, and reviewing work.
  • Managed a sales team of 3 Regional Managers and 6 Sales Reps, and 8 other direct reports of different areas; Led a team of 50 people in total.
Apr 2014 - Jun 2018

Area Sales And Marketing Manager

  • Led the Maquet Critical Care business – VENTILATION | ICU / ANESTHESIA | OR | SURGICAL.
  • Driving results, managing territory/account managers, product and clinical specialists across the region to achieve sales and financial objectives.
  • Defined, changed, or improved the distribution channel, implementing new sales strategies, budgeting, goals, and mid-course corrections with continuous business monitoring.
  • Led high-complex multiple-division projects with service integration, strategic partnerships, and different financial solutions.
  • In this role, I had the opportunity to develop my leadership competencies by managing direct reports and relationships with partners across the region.
Feb 2010 - Apr 2014

Product Marketing Manager

  • Leverage product knowledge and collaborate with the distributor's sales team to sell over 12M USD of Maquet Critical Care (MCC) and 15M USD of Maquet Surgical Workplace (MSW) in 2009. MCC division had an annual growth.
  • Product support to sales reps with multiple experience levels. Activities included conducting quarterly business reviews to establish sales strategies, developing region/account-specific promotions, and product training.
  • Driving incremental business by identifying new opportunities, joining sales meetings, strategic training sessions, and coaching.
Jan 2008 - Jan 2010

Product Specialist | Sales Support

Responsible for Cardiac and Monitoring Systems (CMS) product line, implementing its strategic plan, and supporting the sales team.

Jan 2004 - Dec 2007

Field Service And Support Engineer

Apr 2001 - Dec 2003

Field Service Engineer (Medical Devices)

Hp

A Healthcare Business Unit of Hewlett-Packard | Agilent Technologies.Responsible for installation and service support in key customers, and also for technical training for distributors.

Mar 1999 - Mar 2001
Team & coworkers

Colleagues at Response Biomedical Corp.

Other employees you can reach at responsebio.com. View company contacts for 52 employees →

3 education records

Roger Sanson education

Bachelor Of Engineering - Be, Electronic Engineering, Approved

Fei

Activities and Societies: Worked as monitor in practical classes during the course.

FAQ

Frequently asked questions about Roger Sanson

Quick answers generated from the profile data available on this page.

What company does Roger Sanson work for?

Roger Sanson works for Response Biomedical Corp..

What is Roger Sanson's role at Response Biomedical Corp.?

Roger Sanson is listed as Business Development & Sales Executive / Healthcare Industry / Diagnostics & Medical Devices. Connecting companies around the world. Pursuing an MBA at UBC Sauder at Response Biomedical Corp..

What is Roger Sanson's email address?

AeroLeads has found 1 work email signal at @responsebio.com for Roger Sanson at Response Biomedical Corp..

Where is Roger Sanson based?

Roger Sanson is based in Vancouver, British Columbia, Canada while working with Response Biomedical Corp..

What companies has Roger Sanson worked for?

Roger Sanson has worked for Response Biomedical Corp., Goal Travel Corporation, Getinge, Philips Medical Systems, and Philips.

Who are Roger Sanson's colleagues at Response Biomedical Corp.?

Roger Sanson's colleagues at Response Biomedical Corp. include Adriana Cajiao, Phd, David Garcia Mendizabal, Negar Ziaie, Monali Mukherjee, and Veeni Awatramani.

How can I contact Roger Sanson?

You can use AeroLeads to view verified contact signals for Roger Sanson at Response Biomedical Corp., including work email, phone, and LinkedIn data when available.

What schools did Roger Sanson attend?

Roger Sanson holds Pursuing A Pmba from Ubc Sauder School Of Business.

What skills is Roger Sanson known for?

Roger Sanson is listed with skills including Strategic Planning, Biomedical Engineering, Capital Equipment, Cardiology, Competitive Analysis, Cross Functional Team Leadership, Customer Satisfaction, and Dicom.

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