- Definition of the business development strategy in close coordination with the regional sales manager and German sales team;- Development of strategic and global customers to ensure profitable growth;- Support for key account customers;- Presentation and launch of new products;- Preparation, management, and conclusion of contract and price negotiations;- Monitoring market developments and ensuring competitiveness;- Developing the capabilities of the team and staff

As a full-service digital marketing agency, we offer our clients building e-commerce strategy and solutions, as well as content production.This includes:- Developing and executing the digital strategy for your organization.- Our specialists plan, build, and implement digital marketing campaigns across multiple channels and platforms.- We will use organic search campaigns, paid advertising, email marketing, social media, and other channels to increase awareness about your company, brand, products, and services.Our team works to initiate effective marketing campaigns online and translate business goals into successful marketing campaigns.Evaluating the needs of the consumer market, we understand how and where to acquire knowledge about consumer trends and demands.What is remarkable about our approach, is that we apply digital marketing analytics to translate the customers’ behavior into actionable business data, examine all the online channels your buyers might interact with, and identify new revenue opportunities from existing business processes.By using data analysis, we provide our clients with quicker and easier campaign planning, channel and budget optimization, real-time data tracking, and tailored customer experience delivery, which significantly increases customer retention.

-Provide executive support as part of client engagements, building relationships that result in better communication and risk mitigation.-Partner closely with our Chief External Affairs Officer to represent the customer voice in company decision-making, strategy-crafting, and action-planning.-Engage in thoughtful, regular exchanges with customers to gather their experiences and expertise.-Deeply value and respect customers as an industry thought leaders, experimenters, and advisors.-Leverage insights to better understand, and ultimately improve, how customers are supported throughout their entire journey with MetaLamp.

* Lead Generation* Account Management* Performance Marketing* Affiliate Marketing* Online Marketing* Mobile Strategy & Marketing* Digital Marketing* Media Buying & Planning* Direct Response Marketing* Conversion Tracking* Managing Client Relationship & Affiliate Relationship* Bidding Management* Landing Page OptimizationWORKING PLATFORMS:* Google Adwords (Search & Display Advertising)* Bing Ads (Search Campaigns)* Facebook Advertising (Branding & Services)* LinkedIn Marketing (Lead Generation)* PPV Campaigns (Ad Networks)* Local Search Engines ( Yellow Page Ads, 7Search etc...,)* Instagram & Pinterest* Managing High Budget Campaigns (Better ROI)* E-Commerce Platforms (Shopify & WooCommerce)

Responsible for all aspects of marketing including product management, product marketing, branding, advertising, demand generation programs, field marketing, events and public/analyst relations. Accomplishments include:-Implemented a “go to market” plan resulting in marketing leading growth rates, capturing more market share-Developed unique selling propositions, positioning and sales tools that supported premium pricing for products, resulting in significant gross margins improvements – from 57% to 75%- Completely revamped corporate messaging and press efforts, leading to dramatically increased positive media coverage (over a 1000% sustained increase in positive press coverage)- Developed a closed-loop process for tracking effectiveness of demand generation program resulting in pipeline in excess of corporate metrics – qualified quarterly pipeline equal to five times target bookings- Worked with head of sales to develop and implement direct sales and channel training programs (tools, curriculum, unique differentiators and video & print training materials) resulting in increased productivity- Managed and implemented re-branding efforts that tightly link brand promise, personality and creative implementation to Crossbeam’s core purpose – new logo, web site, messaging and collateral

Forsyte I.T. Solutions is an innovative technology company that empowers organizational digital transformation with best-in-class employees and advanced technologies. As a strategic leader in the IT industry, Forsyte is focused on developing secure IT infrastructures and creating products to support the success of all organizations.