• Handle day-to-day execution of digital marketing campaigns, collaborating cross-functionally to achieve and exceed supporter engagement and fundraising goals.• Act as the point-person in managing digital advertising campaigns across social, display, search, and digital channels to achieve overall performance marketing campaign KPIs and revenue goal.• Participate in the development of digital fundraising strategy and work closely with the agency partners to develop tests for various types user experience and journeys with the goal of driving revenue org-wide.• Act as an in-house subject matter expert of digital marketing general practices for cross-department campaign activations and collaboration. Subjects include audience targeting, campaign tracking, reporting in all major ad platforms.

Serve as one of the primary writers and editors for enrollment marketing and recruitment materials (viewbooks, brochures, fact sheets, postcards, etc.).Research and develop content for digital and print publications and understand and adapt to project audiences.Generate story ideas for social media, website, and publications and research, conduct interviews, research topics, and produce assigned content.Perform other such duties and responsibilities as may be assigned from time to time.

Plan and brief the monthly social content calendar, encompassing IG feed, stories and IGTV and produce a monthly content schedule that brings to life the seasonal brand narrative and aligns with the greater social strategy. This supported site content (brand launches, front-page stories, etc), marketing initiatives (brand, loyalty, int’l) and paid social opportunities.Efficiently manage the social content production process, and plan how each piece of social content will be sourced, while constantly optimizing content for performance and brand rightness.Collaborate with influencer marketing team to curate brand-right content from relevant and brand-propelling influencers.