Roger Westberg Email & Phone Number

San Francisco Bay Area

Santa Clara, California, United States

Santa Clara, Ca

Silicon Valley, Ca

Silicon Valley, Ca

- Smart Grid market penetration for Europe, Americas & Asia- Presented strategy and quarterly plans for CEO and executive staff at market roadmap meetings- Product definition of system on chip solutions- New product introductions- Delivered differentiated energy solutions through collaboration, strategic partnerships & ecosystem development- Provided market knowledge, ecosystem business development, system level expertise, and strategic relationships with utilities- New… Show more - Smart Grid market penetration for Europe, Americas & Asia- Presented strategy and quarterly plans for CEO and executive staff at market roadmap meetings- Product definition of system on chip solutions- New product introductions- Delivered differentiated energy solutions through collaboration, strategic partnerships & ecosystem development- Provided market knowledge, ecosystem business development, system level expertise, and strategic relationships with utilities- New market development for smart city, smart home, smart lighting, IoT, non-intrusive energy load monitoring, electricity distribution automation, solar inverters and ultrasonic flow metering- Built strong relationships with energy solutions providers, partners and utilities at executive level- Invited speaker and panel discussion leader at major worldwide conferences and trade shows- Created presentations, blogs, white papers and magazine articles- WS-2 Chair for the G3-PLC Alliance- Newport launch resulted in winning the European Smart Metering Technology of the Year Award and EE Times Product of The Week Show less

- Managed Smart metering & Energy Measurement System On Chip Solutions- Drove revenue and profit growth- Managed and lead sales activities in Europe- Managed FAE(s) to address technical issues at key accounts- Lead and motivated rep and distribution network- Developed new market opportunities in metering & energy measurement

- Technology licensing resulting in a contract with LG Electronics. The Media Director technology turns digital media into smart content that communicates picture and sound settings directly to AV components, enabling the devices to dynamically configure themselves for the best playback experience- LG Electronics successfully introduced Media Director at CES 2009 on a Blu-ray player and Plasma Display platform with PR, TV coverage and selected as one of the cool things at LGs booth -… Show more - Technology licensing resulting in a contract with LG Electronics. The Media Director technology turns digital media into smart content that communicates picture and sound settings directly to AV components, enabling the devices to dynamically configure themselves for the best playback experience- LG Electronics successfully introduced Media Director at CES 2009 on a Blu-ray player and Plasma Display platform with PR, TV coverage and selected as one of the cool things at LGs booth - Spearheaded the business development initiatives to identify key players in focus market segments- Extensive analysis of the wireless phone and set-top box market setting the objective and developing the strategy for comprehensive solutions- Championed the Mobile Device Certification Program with leading Smart Phone manufacturers - Pioneered the Set-Top Box Certification Program with top STB/DVR manufacturers Show less

- Successful introduction of the signal integrity chip product line targeting data center, enterprise, storage, consumer, broadcast, automotive, and cell phone markets - Partnered with Molex & W.L Gore to win business from Cisco, HP, SUN, Google and JP Morgan- Penetrated the enterprise server market with contracts from Hitachi and the Fulcrum 10Gbps Ethernet reference platform - Launched the WiFi/Bluetooth/GSM/CDMA/GPS multi radio noise cancellation product line in the wireless… Show more - Successful introduction of the signal integrity chip product line targeting data center, enterprise, storage, consumer, broadcast, automotive, and cell phone markets - Partnered with Molex & W.L Gore to win business from Cisco, HP, SUN, Google and JP Morgan- Penetrated the enterprise server market with contracts from Hitachi and the Fulcrum 10Gbps Ethernet reference platform - Launched the WiFi/Bluetooth/GSM/CDMA/GPS multi radio noise cancellation product line in the wireless market with Panasonic, Sharp, NEC, Denso, and Seiko Epson- Hired country manager and applications manager and opened an office in Japan Show less

- Launched the worlds first 802.11 WLAN test platform with software programmable test suites for VoWiFi, RvR, Roaming, and AP performance testing for the wireless industry starting from scratch and growing to over $13million- Closed contracts with all leading network equipment manufacturers incl. Cisco, Hewlett Packard, Symbol, Nortel Networks, Proxim, 3COM, Netgear, Airespace, Aruba Wireless Networks, Trapeze Networks, Extreme Networks, Firetide- Won business from leading semiconductor… Show more - Launched the worlds first 802.11 WLAN test platform with software programmable test suites for VoWiFi, RvR, Roaming, and AP performance testing for the wireless industry starting from scratch and growing to over $13million- Closed contracts with all leading network equipment manufacturers incl. Cisco, Hewlett Packard, Symbol, Nortel Networks, Proxim, 3COM, Netgear, Airespace, Aruba Wireless Networks, Trapeze Networks, Extreme Networks, Firetide- Won business from leading semiconductor manufacturers incl. Intel, Broadcom, Texas Instruments, Conexant - Negotiated a VoWiFi contract with Microsoft’s Windows CE group - Partnered with Keylabs and the WiFi alliance for certification Show less

- Developed the market for analog front end solutions for wireless, digital video and the home-office networking system-on-chip ASIC applications - Generated leads and prioritized Digital Video (DVD players/recorders, STB and HDTV systems), Imaging (Digital Cameras, Scanners, Copiers, and Multi-Functional Printers), Wireless (802.11 WLAN, WMAN, wireless modems and cellular), and PC & Networks (USB2.0PHY, IEEE1394, I/O Transceivers) resulting in long term partnership and business deals

- Worldwide sales, business development, marketing, and licensing of IEEE 1394 silicon cores, software solutions, and development system- Directed marketing activities such as collateral, trade shows, press releases, and product launches- Managed two business partners in Japan (Kobelco and Sumitronix)- Closed major $100K - $750K licensing contracts with Canon, Denso, Fujitsu, Fuji Film, Fuji Xerox, Hitachi, Kenwood, Marantz, Matsushita, Panasonic, Toshiba and Toyota- Formed a… Show more - Worldwide sales, business development, marketing, and licensing of IEEE 1394 silicon cores, software solutions, and development system- Directed marketing activities such as collateral, trade shows, press releases, and product launches- Managed two business partners in Japan (Kobelco and Sumitronix)- Closed major $100K - $750K licensing contracts with Canon, Denso, Fujitsu, Fuji Film, Fuji Xerox, Hitachi, Kenwood, Marantz, Matsushita, Panasonic, Toshiba and Toyota- Formed a strategic partnership with Ford Motor for a Lincoln Navigator in-car entertainment system that was demonstrated at Convergence 2000 trade show resulting in Business from Bosch/Mercedes Benz, Denso/Toyota- Microsoft partnership on WinCE home networking system resulting in business from General Instruments and Scientific Atlanta for a set-top box ASIC Business from Scientific Atlanta - STB, Toshiba - DTV, Mitsubishi - DTV, Panasonic - home gateway- Partnered with Boeing for in-flight entertainment system prototype solution- Won contract from Agere Systems for a storage chip solution- Established a 1394.1 to 802.11 bridge solution contract with Firemedia - Partnership with Intel for 802.11 to 1394 wireless bridge resulting in investment- Initiated the original contact with successful investment from 3COM and Seagate- Positioned software solution and 1394B technology resulting in Apple acquisition of Zayante Show less

- Defined multimedia platform based on the VideoFLOW chip set - Developed a new marketing strategy and execution plan to become a board manufacturer - Launched the VideoONE board family of MPEG video recording, MPEG video editing, and H.320/323/324 video communications products focusing on target market segments such as video surveillance, VCD authoring, video e-mail, video streaming, and corporate videoconferencing.- Directed a successful PR campaign for video e-mail at El Camino… Show more - Defined multimedia platform based on the VideoFLOW chip set - Developed a new marketing strategy and execution plan to become a board manufacturer - Launched the VideoONE board family of MPEG video recording, MPEG video editing, and H.320/323/324 video communications products focusing on target market segments such as video surveillance, VCD authoring, video e-mail, video streaming, and corporate videoconferencing.- Directed a successful PR campaign for video e-mail at El Camino Hospital with MSNBC TV, KGO radio, and first page San Jose Mercury News paper coverage - Signed up a specialized world wide sales force of North American representatives, international distributors, and VARs- Microsoft partnership for a NetMeeting H.323 video/audio accelerator board with acoustic echo cancellation resulting in contracts from German Telecom, NTT Japan, Siemens AG, IBM, Compaq, Raytheon, Proctor & Gamble, Ford Motor, Deere, Lockheed Martin, and Northrop Grumman- Loronix partnership for a video surveillance system installed at casinos such as MGM Las Vegas and airports including Washington Dulles- Major contracts from Siemens Nixdorf server division for digital video broadcasting and training, IX Micro digital video distance learning, Hitachi video kiosk, Darim VCD encoding, AT&T live video streaming, NEC live video broadcast, and Panasonic video monitoring- Partnership with Acer for multimedia card with MPEG video e-mail and video editing- Drove negotiation for a Samsung investment in Array Show less

- Developed a $120 million business at C-Cube Microsystems- Negotiated major contracts with Samsung, Panasonic, Sony, JVC, Marantz, Yamaha &Aiwa - Became the number one chip vendor in VCD and DVD market- $25M 4Q95 profit margin - Stock value increased from $25 to $110- Defined market leading CL484/CL488 VCD decoders & Ziva DVD decoder

- Championed a DSP based multimedia system solution incl. H.32x videoconferencing, DVD AC-3/MPEG audio, C-sound audio, and V.xx modem- Closed major deals and partnered with Panasonic & Siemens for H.32x videoconferencing, Aztech for AC-3/MPEG audio, Packard Bell for V.xx modem.- World wide strategic marketing management, business development, partnership program, product definition, project management including milestones, deliverables, and schedules for engineering, supported sales… Show more - Championed a DSP based multimedia system solution incl. H.32x videoconferencing, DVD AC-3/MPEG audio, C-sound audio, and V.xx modem- Closed major deals and partnered with Panasonic & Siemens for H.32x videoconferencing, Aztech for AC-3/MPEG audio, Packard Bell for V.xx modem.- World wide strategic marketing management, business development, partnership program, product definition, project management including milestones, deliverables, and schedules for engineering, supported sales force with presentation materials, datasheets, competitive analysis, proposals, and promotion materials Show less

- Top Sales Engineer in US- First Worldwide Account Manager- Apple and SUN Microsystems account management, worldwide responsibility for design programs, resource allocation, drove potential opportunities to multimillion dollar contracts- Defined NTSC/PAL encoder and Video DAC- Major design win for an NTSC/PAL encoder on Apple’s best selling PCs Quadra/LC MACs- Closed big contract for a video DAC on SUN’s SparcStation. - Managed worldwide sales force, distributors, and… Show more - Top Sales Engineer in US- First Worldwide Account Manager- Apple and SUN Microsystems account management, worldwide responsibility for design programs, resource allocation, drove potential opportunities to multimillion dollar contracts- Defined NTSC/PAL encoder and Video DAC- Major design win for an NTSC/PAL encoder on Apple’s best selling PCs Quadra/LC MACs- Closed big contract for a video DAC on SUN’s SparcStation. - Managed worldwide sales force, distributors, and representatives Show less

- Top Sales Engineer in Europe- Won the first DSP design win at Ericsson’s cellular phone division resulting in a $30M annual run rate- Drove product definition for a software programmable DSP based voice codec- Sales, marketing, applications responsibilities for all key accounts in Sweden including Ericsson, Volvo, SAAB, Philips, Siemens, Asea Brown Bowery, and Bofors. - Managed all distributors - Member of the European Strategic Management Team