Key Contributions:Responsible for building brand awareness to increase industry exposure, and generate new business opportunities.Created the marketing strategy and plans, helping the company grow 130% year-over-yearWork with strategic channel partners to build co-marketing campaigns, increasing partnership revenues. Designed social media plan and activities growing our on-line audience by 23%Revamped positioning for our flagship product to provide greater value and highlight key product differentiators.

Summary:Appointed to a strategic role to analyze global markets and competitive data for business planning, acquisitions, messaging and product positioning. Selected to utilize deep market knowledge to contribute to planning, analyzing competitive trends, potential acquisitions, and to consult with sales leaders to close large deals and to analyze any deals lost.Key Contributions:Designed a holistic approach to collecting and analyzing global market intelligence and competitive analysis data for strategic business planning and product roadmap direction.Enabled a global sales team with market and competitive product information. Closed several enterprise software $1M+ contracts.Led the marketing M&A activity and acquisition of Telligent software.Engaged with the industry press on news articles and provided analyst briefings and guidance. Developed a quarter market analysis for the leadership team and board of directors.Authored competitive analysis data for a global sales organization including battle cards, competitive briefs, and key positioning to differentiate Verint solutions.

Summary:Spearheaded solutions/product marketing, messaging and marketing strategy across multiple enterprise market segments. Focus includes customer analytics, customer experience, big data, security, contact center and back office workforce optimization.Key Contributions:Developed solutions marketing plans and go-to-market strategies.Designed marketing campaigns integrating social and digital content to drive brand awareness.Managed a highly effective customer reference program; enhancing sales/analyst relations.Analyzed competitive markets in order to drive industry-winning sales and product strategies.Create sales enablement content to help meet and exceed revenue targets.Developed product positioning, competitive analysis, pricing, and global lead generation. Established thought leadership by speaking at industry conferences and customer events.

Hired to develop the global business and marketing strategy to expand its call recording offering.Key Contributions:Developed the go-to-market strategy for the Call Recording Group; including marketing deliverables, sales messaging, competitive analysis, revenue forecast and product roadmap.Lead product management and product marketing to achieve business unit revenue targetsDirected business development activities; focused on expanding channels and OEM partners.Developed all product marketing, communications, and channel marketing activities.

Oversaw all aspects of marketing, product management, branding, analyst relations, and communications related to the Autonomy etalk product. Directed a team of 11 marketing, inside sales, and consulting professionals responsible for $50M in annual revenue representing 10% of Autonomy’s annual revenue. Managed an annual budget of $1.5M. Key Contributions:Repositioned the etalk brand as Autonomy etalk following Autonomy’s acquisition of the company. Executed all marketing communications associated with the Autonomy etalk brand with the goal of positioning the company as the market leader in speech analytics and customer interaction solutions. Expanded product offering to new markets in Europe, Latin America, and Asia to expand the Autonomy etalk brand. Led 6-month post-merger project to integrate Autonomy and etalk technologies. Designed and conducted sales training for new hires and existing employees in order to ensure consistency of message across divisions. Built and maintained relationships with industry analysts including Gartner, Frost & Sullivan, IDC, Forrester, and Yankee Group.Autonomy etalk received Gartner’s highest rating of Strong Positive for the first time in company history as a result of strategic and effective analyst communication programs.

Recruited by the CEO to lead all marketing, product development, communications, and corporate/analyst relations’ functions for etalk with the goal of returning an in-distress company to profitability and positioning it for acquisition. Defined and executed the overall Qfiniti product strategy and managed global public relations and communications campaigns including organizing analyst tours and briefings throughout the U.S., Europe, Latin America, and Asia. Managed a team of employees that ranged in size from 10 – 20 and an annual marketing budget of $1.2 million. Key contributions:Re-branded the company and increased market awareness that resulted in its acquisition by Autonomy for $93 million. etalk became one of the largest private companies in a consolidating market.Refined and re-launched the company’s flagship product Qfiniti Enterprise and positioned it as a market leader. Increased revenue 40% by refining the Qfiniti product and executing compelling and effective marketing programs. Created a successful media and analyst communications plan, which resulted in Gartner revising its company rating from Caution to Positive. Recreated messaging, re-launched the brand, and increased communications with analysts.Created and launched etalk’s Consulting Services Program (CSP), which increased service revenues by 10%. Created the service, branding, and collateral materials; hired and managed a team to run CSP.

Built and managed a product management, marketing communications, and product marketing team of 7 responsible for establishing the company as a market leader. Increased the competitiveness of the product line by improving product functionality and competitive differentiators. Led corporate communications efforts, managed media and analyst relations, created sales collateral, created the annual report, managed website redesign, and organized industry events. Built product requirements, managed product development cycles and product releases, and developed sales training content. Key Contributions:Increased revenues by 33% to $73 million within two years. Drove stock price from $18 to $49 per share in less than two years by creating a unique media relations strategy and by increasing communication with analysts. Created a new channel partner marketing program including establishing sales, marketing, and public relations guidelines. Developed a training and certification process.

Developed and implemented Olicom America’s domestic marketing strategy and worldwide channel marketing programs. Managed product marketing, product management, channel marketing, analyst relations and all communications and lead generation.

Managed product strategy for $175 million operating group; consisting of file and application servers, PCs, web applications and other networking components. Conducted financial analysis, managed contract negotiations, created product launch strategies and led quarterly forecasting and inventory management processes. Managed product life cycles and determined product specifications. Created and executed service and support plans as well as sales promotions.

Developed strategic marketing programs for networking and data communication products. Coordinated product development interaction and implemented product launch marketing plans.

Prepared financial statements, cost accounting reports, and annual budgets.