Executive Media Director
CurrentLead media strategy for key agency clients. Oversee execution in all channels including paid search, display, native, paid social, online video, and leadgen. Clients include AARP, Aetna, Blue Cross, and VSP.
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@thomasarts.com
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7 phones found area 801 and 714
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Roger Gibson is listed as Executive Media Director at ThomasARTS, based in West Jordan, Utah, United States. AeroLeads shows a work email signal at thomasarts.com, phone signal with area code 801, 714, and a matched LinkedIn profile for Roger Gibson.
Roger Gibson previously worked as Media Marketing Manager at 1-800 Contacts and Business Intelligence Manager at Icrossing. Roger Gibson holds Bachelor'S Degree, Mass Communication from University Of Utah.
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AeroLeads found 1 current-domain work email signal for Roger Gibson. Compare company email patterns before reaching out.
Experienced in developing and executing marketing campaigns for wide range of companies in a variety of industries, including high-tech, travel/hospitality, consumer electronics, and education. Focused on developing result-oriented solutions to business problems and delivering on marketing objectives.Specialties: strategic media planning, digital marketing strategy, search engine marketing, display advertising, email marketing, lead generation, B2C & B2B marketing, business intelligence (BI), analytics
Listed skills include Digital Marketing, Sem, Email Marketing, Online Advertising, and 36 others.
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Farmington, UT, US
Lead media strategy for key agency clients. Oversee execution in all channels including paid search, display, native, paid social, online video, and leadgen. Clients include AARP, Aetna, Blue Cross, and VSP.
Draper, Utah, US
Managed the 1-800 Contacts integrated paid media strategy including TV, radio and digital.- Reduced TV spending by 65% while growing digital by 181% and meeting all revenue targets.- Launched the company’s online prescription renewal service.- Received industry recognition for “Eaten Alive” campaign from Adweek, MediaPost and Fast Company.
New York, NY, US
Collaborated with clients to understand BI requirements, provided options andrecommendations consistent with their business strategies. Performed BI presentation design and configuration tasks, including data modeling, report authoring, and dashboard design. Managed analyst and development teams to ensure the quality of dashboard product met client.
Led media planning activities, including target audience and media selection; then evaluated reach and frequency goals to meet objectives and budgetary constraints. Ensured all online & offline media buys were grounded in research by utilizing resources such as comScore, Simmons, MRI, and SRDS. Stayed abreast of media innovation, especially digital trends.
Launched the company’s SEM cost-per-lead program, transitioning them from lead aggregator to online lead generator. Trained, managed, and motivated search advertising team to ensure that paid search campaigns delivered to campaign goals and margin expectations. Responsible for optimizing effective PPC campaigns and managed monthly budgets of $60k for.
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Roger Gibson works for ThomasARTS.
Roger Gibson is listed as Executive Media Director at ThomasARTS.
AeroLeads has found 1 work email signal at @thomasarts.com for Roger Gibson at ThomasARTS.
AeroLeads has found 7 phone signal(s) with area code 801, 714 for Roger Gibson at ThomasARTS.
Roger Gibson is based in West Jordan, Utah, United States while working with ThomasARTS.
Roger Gibson has worked for Thomasarts, 1-800 Contacts, Icrossing, Mrm // Mccann Salt Lake City, and Datamark.
You can use AeroLeads to view verified contact signals for Roger Gibson at ThomasARTS, including work email, phone, and LinkedIn data when available.
Roger Gibson holds Bachelor'S Degree, Mass Communication from University Of Utah.
Roger Gibson is listed with skills including Digital Marketing, Sem, Email Marketing, Online Advertising, Analytics, Lead Generation, Web Analytics, and Marketing.
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