Lead media strategy for key agency clients. Oversee execution in all channels including paid search, display, native, paid social, online video, and leadgen. Clients include AARP, Aetna, Blue Cross, and VSP.

Managed the 1-800 Contacts integrated paid media strategy including TV, radio and digital.- Reduced TV spending by 65% while growing digital by 181% and meeting all revenue targets.- Launched the company’s online prescription renewal service.- Received industry recognition for “Eaten Alive” campaign from Adweek, MediaPost and Fast Company.

Collaborated with clients to understand BI requirements, provided options andrecommendations consistent with their business strategies. Performed BI presentation design and configuration tasks, including data modeling, report authoring, and dashboard design. Managed analyst and development teams to ensure the quality of dashboard product met client expectations.Delivered post campaign analysis, search ranking analysis and other business intelligence projects with accuracy and attention to detail for several clients including LG Electronics, Fairmont Hotels & Resorts, and State Farm Insurance.

Led media planning activities, including target audience and media selection; then evaluated reach and frequency goals to meet objectives and budgetary constraints. Ensured all online & offline media buys were grounded in research by utilizing resources such as comScore, Simmons, MRI, and SRDS. Stayed abreast of media innovation, especially digital trends, in order to build customized media strategies to help clients like Plantronics, VeriSign, and McAfee.

Launched the company’s SEM cost-per-lead program, transitioning them from lead aggregator to online lead generator. Trained, managed, and motivated search advertising team to ensure that paid search campaigns delivered to campaign goals and margin expectations. Responsible for optimizing effective PPC campaigns and managed monthly budgets of $60k for Corinthian Colleges. Performed keyword research, conversion optimization, A/B testing of text ads, while driving paid search strategy for the interactive marketing dept.