Roger Arias

Roger Arias Email and Phone Number

President (Functioning as Head of Publishing, Business Development, and Strategic Partnerships) @ Graffiti Entertainment, Inc.
Phoenix, AZ, US
Roger Arias's Location
Phoenix, Arizona, United States, United States
Roger Arias's Contact Details

Roger Arias work email

Roger Arias personal email

About Roger Arias

Strategic business development leader with 29 years of diverse experience in content development and brand promotion across multiple industries, including interactive entertainment (video game industry), software as a service (SaaS), customer relationship management (CRM), and cross-industry licensing. Demonstrated track record of identifying unexplored opportunities within existing licenses and nurturing nascent concepts to completion. Highly skilled in forecasting profitability, tailoring products to receptive target markets, and establishing enduring relationships with developers, vendors, distributors, and partners. Adept at new business development, strategic marketing planning, situation analysis, complex contract negotiation, and cross-functional collaboration.Roger has licensed, produced or designed more than 70 successful properties. The products he has brought to market have aggregately generated over $700 million in revenue and include many hugely successful franchises such as; Dragon Ball Z, Yu Yu Hakusho, Dirt Track Racing, Beachhead, John Deere American Farmer, Deer Hunter, Max DTR and many more. Prior to his career in the software industry, Roger served on active duty as a United States Army officer and aviator. He served in Korea as a platoon commander flying UH-60 Black Hawks along the DMZ. He later served in combat as a pilot and Liaison Officer to the 7th ID G Staff during Operation "Just Cause" in Panama. He achieved the rank of Major while serving in the Minnesota Army National Guard, culminating in the position of the S3 Operations officer for the 2-147th General Support Aviation Battalion in 2004.Specialties: New Business Development • Strategic Marketing Planning • Situation Analysis • Issue Resolution • Complex Contract Negotiation • Cross-functional Collaboration • Sales Planning • Trend Analysis Financial Forecasting • Branding • Proposal Development • Global Business Planning • Product Design and Launch • Relationship Building • Campaign Development • Industry Speaker • Large Rolodex • Liaison to the serious games community (Military/Gov) • Facilitation COTS opportunities.

Roger Arias's Current Company Details
Graffiti Entertainment, Inc.

Graffiti Entertainment, Inc.

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President (Functioning as Head of Publishing, Business Development, and Strategic Partnerships)
Phoenix, AZ, US
Employees:
6
Roger Arias Work Experience Details
  • Graffiti Entertainment, Inc.
    President (Functioning As Head Of Publishing, Business Development, And Strategic Partnerships)
    Graffiti Entertainment, Inc.
    Phoenix, Az, Us
  • Graffiti Entertainment, Inc.
    President
    Graffiti Entertainment, Inc. Feb 2024 - Present
    Phoenix, Arizona, United States
    Passionate about driving innovation in entertainment, Graffiti Entertainment proudly integrates cutting-edge technology into our games and apps. We harness the power of the GNUS.AI SDK, a revolutionary platform that operates discreetly in the background, utilizing the GPU for distributed AI/ML processing. This innovative approach maximizes the potential of end-user devices, tapping into unused compute cycles to perform complex AI and ML tasks.Our approach is unique: while the game or app is running the GNUS.AI SDK leverages a small portion of the GPU's bandwidth while the app/game is running, enabling distributed processing without impacting the user experience. In return for participating in this distributed processing, users are rewarded with GNUS tokens, a cryptocurrency that can be used for in-app purchases or converted into other currencies.The GNUS token ecosystem extends beyond mere cryptocurrency. It forms the backbone of a patented blockchain and software system that facilitates decentralized GPU utilization. By harnessing the unused computing power of computers, mobile devices, and IoT devices, we enable users to contribute to AI/ML processing while earning rewards in GNUS tokens. This innovative system seamlessly integrates into computer and mobile games and applications, offering a new paradigm for distributed computing and incentivized participation.At Graffiti Entertainment, we are proud to be at the forefront of this technological revolution. By leveraging the GNUS.AI SDK and the power of blockchain technology, we are redefining the relationship between users, technology, and entertainment. Join us as we continue to push the boundaries of what's possible in the world of gaming and apps, one GNUS token at a time.
  • Waypoint Analytics Inc.
    Director Of Sales & Marketing
    Waypoint Analytics Inc. Apr 2021 - Dec 2023
    Scottsdale, Arizona, United States
    Leading sales and marketing efforts for WayPoint Analytics, a premier provider of analytics software for distributors, driving brand visibility and sales growth through strategic marketing campaigns and client relationship cultivation. Increased company exposure via targeted articles in industry trade magazines, guiding readers through a select-selection process to enhance sales lead quality.
  • Screaming Games
    Co-Founder, Vp
    Screaming Games Jan 2014 - Apr 2021
    Phoenix, Arizona Area
    Screaming Games develops and publishes multiplatform games with an emphasis on iOS/Android devices. Our first game, Max DTR (published on 28 November 2019), is an authentic dirt track racing game that embraces and integrates the sport's vast social network of tracks, drivers, car classes, sanctioning bodies, sponsors, and fans. Responsibilities include research, leading game design and production, establishing the monetization model, business development, marketing/PR, physics, and chief QA. Max DTR incorporates cutting-edge in-game advertising, product/brand placement, contest promotions, and cross-marketing opportunities with real-world entities and events.
  • World At Play Llc.
    Owner / Consultant
    World At Play Llc. Mar 2008 - Apr 2021
    Specializing in consultancy services for the video game and serious game industries, with a focus on business management and product development. Responsibilities include evaluating business operations, identifying inefficiencies or misalignments, and initiating strategic alliances. Overseeing product development from concept to launch, conducting thorough research to support sourcing rare resources, coordinating with military departments, and integrating cutting-edge technologies into simulation and training solutions.Selected Contributions:• Eagle Dynamics (developer / publisher – military flight simulators): Contracted consultant for the acclaimed Digital Combat Simulator (DCS) Air Combat series. Served as Subject Matter Expert for the award-winning, highly authentic UH-1 Huey Gunship. Conducted in-depth research, located and obtained direct access to rare, vintage, Vietnam-era Hueys, weapons systems, and technical manuals. Arranged Huey flights, personally recorded video & sound files, and captured over 1000 technical systems photos. Interviewed Vietnam-era Huey pilots and maintenance personnel. Negotiated a license with Bell Helicopter/Textron for incorporating the UH-1 in DCS World.• BANDAI NAMCO (global video game publisher): Coordinated with the Department of Defense (DOD), Army, Air Force, Navy, and Marine Corps for the last three iterations of the premier commercial flight combat simulator Ace Combat, including Assault Horizon (2011), Infinity (2014), and Skies Unknown (2018), as well as an additional project under NDA. Pitched the concept to DOD and gained full approval/support. Negotiated terms of agreement, arranged on-site, up-close production video/sound recordings of multiple aircraft on multiple military installations, training areas, and gunnery ranges. Orchestrated, reviewed for compliance, and submitted all materials to DOD for final approval.
  • Subject Matter Experts, Llc.
    Business Development, Speaker/Presenter
    Subject Matter Experts, Llc. 2003 - Apr 2021
    Subject Matter Experts (SME) is a Veteran/Minority-Owned Small Disadvantaged Business, specializing in real-world military training simulators and the conversion of commercial-off-the-shelf software for dedicated training purposes. With a combined 42 years of Army Aviation experience and over 30 years in the commercial video game industry, our founders bring extensive expertise to the table.As a representative of Subject Matter Experts, LLC, I have had the privilege of presenting at various prestigious events, sharing insights on the intersection of serious gaming and industry-specific applications. These engagements have provided valuable opportunities to exchange knowledge and expertise, contributing to the advancement of serious gaming and its applications across various sectors:• Serious Games Summit, Washington, D.C. - "How Serious Games are Helping the Commercial Industry".• Austin Game Conference - "Military Applications for Online Gaming".• Games Synergy Summit - "Joint Development of Department of Defense & Gaming", "Doing Business Across Disciplines".• Inter-service/Industry Training, Simulation & Education Conference (IITSEC) - Panel Member.• SYSCOM (Pentagon) - "New Display Launch at the Pentagon".• Office of Naval Research - "Joint Terminal Attack Controller & Anti-Terrorism Tactical Decision-Making Simulations".Selected Contributions:• Adacel (state-of-the-art simulation and training solutions for civilian and military use) – Contracted as a subject matter expert to write a detailed technical proposal on a competitive Department of Defense bid integrating Adacel’s Speech Systems (ISS) and Tactical Grammar systems with a Joint Terminal Attack Controller (JTAC) Decision-Making Simulation. Familiarized myself with Adacel systems/software, reviewed DOD proposals, elicited requirements, researched, interviewed JTAC SMEs, and prepared a detailed proposal and design that met all requirements, including scope, budget, and timeline.
  • Arb Studios
    Business Manager
    Arb Studios 2009 - 2018
    Created a successful launch and product strategy for a startup team of veteran game developers, focusing on mass-market Smartphone (iPhone/Android) and online games, which resulted in the company turning profitable within less than a year from launch. Developed marketing and PR materials, presented pitches at industry trade shows, identified and explored collaborative opportunities from an extensive network, responded to RFPs, and negotiated development agreements. Researched, co-designed, and produced three high-end mass-market titles for iPhone.
  • Atari Inc.
    Director Business Development
    Atari Inc. Oct 2006 - Mar 2008
    Director, Business Development: Spearheaded research and trend analysis to identify and evaluate new products with potential to deliver strong ROI. Mitigated investment risk through thorough break-even analyses and realistic profit projections. Developed, socialized and sold comprehensive product plans to internal leadership and business partners. Crafted RFPs designed to elicit responses from teams that would highlight their strengths and weaknesses for the project. Evaluated submissions and development teams for quality and production values consistent with project plans. Collaborated with teams of game analysts, marketing and sales leaders, and statisticians to ensure accurate information gathering for forecast reports and to improve business decision-making by providing thorough recommendations built upon extensive research and profitability assessments. Designed a product acquisition-system capable of identifying new target audiences, highlighting under-represented mass-market audiences, and introducing new product offerings.Selected Contributions: • Negotiated and managed the final release of the Deer Hunter game, one of Atari’s most successful franchises.• Reduced risk and improved the quality of selected concepts by designing an integrated assessment system (Strategy to Create Opportunity through Research and Evaluation - SCORE) to evaluate overall project potential.• Instituted a creative initiative with internal teams to generate new intellectual property and guided the development of promising IP to increase company value.• Discovered new opportunities in existing markets, investigated new markets, developed targeted recommendations, and presented proposals to the President and Executive Team.• Re-established a former top-selling brand by implementing a multi-faceted approach to brand improvement, including an online tournament system, community portal, in-game advertising, and product placement.
  • Destineer Studios
    Director Licensing & Acquisitions
    Destineer Studios May 2003 - Oct 2006
    Managed the commercial and video game production of new titles. Designed elaborate marketing and public relations plans. Created product marketing and sales literature, including sell sheets, box copy, and company presentations. Delivered retail pitches to distribution partners and affiliates. Developed and tracked production schedules and design documents. Facilitated communication with IP holders and negotiated contractual agreements for online products.Selected Contributions:• Achieved the highest profitability ratios within the company across all projects by creating optimal collaborations between development teams, projects, and budgets.• Fostered long-lasting, trusting relationships with developers, intellectual property owners/licensors, and distribution partners.• Discovered, signed, and produced Red Orchestra: Ostfront 41-45 (Tripwire) and John Deere American Farmer, each selling over 200,000 units and generating Destineer's highest revenues in their portfolio history.
  • United States Army National Guard
    Army Aviator, Major
    United States Army National Guard Jan 1996 - May 2004
    Roger served as a United States Army officer and aviator, fulfilling roles on active duty and in the Army National Guard. During his active duty service, he operated as a platoon commander, piloting UH-60 Black Hawks along the DMZ in Korea. Additionally, he served in combat as a pilot and Liaison Officer to the 7th ID G Staff during Operation "Just Cause" in Panama. Transitioning to the Minnesota Army National Guard, he attained the rank of Major and held the position of S3 Operations Officer for the 2-147th General Support Aviation Battalion in 2004.
  • Atari
    Director Licensing & Acquisitions (Wizardworks Division)
    Atari Nov 1996 - May 2003
    Led acquisitions and licensing group for the most profitable division of Atari and grew annual sales from $25M to $125M during tenure. Acquired Dragonball Z series for the company, securing a long-term cross-platform agreement with aggregate revenues exceeding $700M to date. Initiated and oversaw significant properties for Atari, including Dirt Track Racing, Carnivores, and Beachhead, all of which became a series of highly profitable franchises. Developed a track record for finding or creating lucrative products and projects, and successfully bringing them to market. Routinely negotiated complex development deals with intellectual property licensors and 3rd party partners.
  • Formgen
    Executive Producer
    Formgen Dec 1994 - Nov 1996
    Scottsdale, Az
    Managed production of best selling titles including Duke Nukem 3D, Terminal Velocity and Rise of the Triad. Negotiated licensing deal with Marvel to publish X-Men: The Ravages of Apocalypse and with Blizzard Entertainment for Warcraft: Orcs & Humans (shareware).
  • Contact Plus Corporation
    Sales & Marketing Manager
    Contact Plus Corporation Jul 1990 - Aug 1994
    Satellite Beach, Florida, United States
    As the Sales & Marketing Manager at Contact Plus Corporation, I spearheaded dynamic strategies to drive business growth and enhance market presence. Leveraging innovative marketing initiatives and strategic sales tactics to expand our client base. Through comprehensive market analysis and customer insights, I identified key opportunities for product development and market expansion. Collaborating cross-functionally, I played a pivotal role in product positioning, pricing strategies, and promotional campaigns, ensuring alignment with organizational objectives. By cultivating strong relationships with clients and stakeholders, I fostered a culture of trust and collaboration, driving customer satisfaction and loyalty.

Roger Arias Skills

Video Games Start Ups Strategy Cross Functional Team Leadership New Business Development Product Management Business Development Online Gaming Contract Negotiation Entrepreneurship Strategic Planning Management Social Games Mobile Games Product Marketing Leadership Game Development Strategic Partnerships Game Design Computer Games Business Strategy Project Management Marketing Product Development Production Managment Marketing Strategy Forecasting Iphone Mobile Devices Market Research Brand Licensing Training Mobile Applications Digital Distribution Public Relations Mmo Monetization E Commerce Creative Direction Gaming Team Building Licensing Team Leadership Budgets Xbox 360 Casual Games Sales Analysis Retail Program Management

Roger Arias Education Details

Frequently Asked Questions about Roger Arias

What company does Roger Arias work for?

Roger Arias works for Graffiti Entertainment, Inc.

What is Roger Arias's role at the current company?

Roger Arias's current role is President (Functioning as Head of Publishing, Business Development, and Strategic Partnerships).

What is Roger Arias's email address?

Roger Arias's email address is ro****@****ail.com

What schools did Roger Arias attend?

Roger Arias attended University Of Central Florida, United States Army Aviation School (Ft Rucker, Al).

What are some of Roger Arias's interests?

Roger Arias has interest in Mountain Biking, New Technology, Downhill Skiing, Competitive Sports, Investment Opportunities, Running, Entrepreneurial Ventures, Science Fiction/history Reading, Golf.

What skills is Roger Arias known for?

Roger Arias has skills like Video Games, Start Ups, Strategy, Cross Functional Team Leadership, New Business Development, Product Management, Business Development, Online Gaming, Contract Negotiation, Entrepreneurship, Strategic Planning, Management.

Who are Roger Arias's colleagues?

Roger Arias's colleagues are Imani Nattoo, Phillip Waites, Stephane Ferrando, Doug Real, Terrence Thwala, Arta Hosseini.

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