Roger Ashworth

Roger Ashworth Email and Phone Number

Strategic Marketing Consultant @ Smplicare
Roger Ashworth's Location
Greater Edinburgh Area, United Kingdom
Roger Ashworth's Contact Details

Roger Ashworth work email

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About Roger Ashworth

A creative marketing strategist and business planner with over 20 years' experience working with Banks, Retailers, Academic bodies and small start ups. Particular strengths in marketing strategy executed using customer and market led insight. Expertise in business development, customer recruitment & retention, customer proposition development, communications, building results driven partnerships, project implementation and planning Led and built effective teams spanning Marketing, Strategy & Planning, and Customer Insight. Currently Advisor to - Smplicare.com Healthy Ageing Digital Service- Miricyl.org

Roger Ashworth's Current Company Details
Smplicare

Smplicare

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Strategic Marketing Consultant
Roger Ashworth Work Experience Details
  • Smplicare
    Strategic Adviser
    Smplicare Apr 2020 - Present
    Edinburgh, Scotland, United Kingdom
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  • Royal Bank Of Scotland, Tesco Bank, Academic Bodies, Scottish Smes
    Senior Marketing Manager , Strategy Consultancy Roles
    Royal Bank Of Scotland, Tesco Bank, Academic Bodies, Scottish Smes Oct 1988 - Aug 2016
    Edinburgh, United Kingdom
  • Asa Recruitment
    Head Of Marketing
    Asa Recruitment 2015 - 2016
    Refreshed the brand, developed propositional copy for the brand, led the building of an entirely new digital presence, from customer experience, to copy and brand imagery.Helped lead event planning and contributed to internal staff training in customer experience, and how to support candidates emotionally through the recruitment journey.
  • Lendingcrowd
    Head Of Marketing
    Lendingcrowd Jun 2014 - Dec 2014
    Edinburgh, West End
    Drove recruitment of SME borrowers and InvestorsWrote the website content and developed the customer propositionsLaunched the Investors Founders Club and refer a friend programmeInitiated the early development of offline partnerships with Accountants, Lawyers, Angel Investor Groups, Loan Brokers, Wealth managers, etcPrepared White papers and content for the website and our digital dialogue with key audiencesWith PR Agency planned a successful media launchResearched new market opportunities
  • Roger Ashworth, Strategic Marketing
    Director
    Roger Ashworth, Strategic Marketing Oct 2012 - Aug 2014
    Edinburgh
    Provide clients with strategic marketing ideas & advice based on consumer and market insight.Have worked with clients in the Small Business, Payments, Internet and Advertising sectors.I am a non executive Director of Geared App, an emerging Digital software development business bringing innovative digital services to market eg your fan app for sports clubs to drive more active supporter engagement and revenue.If you would like to know more about how I may help your business grow please contact me on mob 07958148600.
  • Freeagent
    Marketing Strategy Research Consultant
    Freeagent Mar 2012 - Sep 2012
    Edinburgh
    - Delivered a Segmentation and Targetting strategy .- Lead FreeAgents first major Consumer insight programme to develop new marketing communications programmes, inform significant development of customer path to purchase, and positioning of FreeAgent Brand. - Conducted an evaluation of Online Accounting Software Markets across 31 countries, and identified top 5 targets with proposed next steps for key markets
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  • Payfont
    Marketing Adviser
    Payfont Oct 2011 - Mar 2012
    Edinburgh
    Supported the CEO and Founder in selling the Payfont proposition and business plan to Business Angels, with commitments to invest upwards of £200k to develop global payment and identity security solution secured
  • Tesco
    Head Of Customer Insight, Tesco Bank
    Tesco Nov 2007 - Oct 2011
    Edinburgh
    Led the Customer Insight team to ensure Tesco Bank understood its target audience and key customer needs. Providing Insight and direction to drive new product and communication development, ensuring the customer was placed at the heart of the Tesco Bank growth strategy. Responsible for ongoing research plan, designing major projects and approving all new customer research, from brand and ad trackers, customer satisfaction, mystery shopping, insurance pricing, in depth segmentation analysis, new prodcut development, communication research, budget and delivery management.
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  • Royal Bank Of Scotland
    Head Of Business Development, Cards Business
    Royal Bank Of Scotland Sep 2004 - Nov 2007
    Edinburgh
    September 2004 to November 2007 - Head of Business Development, RBS CardsResponsible for developing new products and income sources, for Cards Partnership Business. • Set up and managed direct marketing programme (outbound calling, statement inserts, Direct Mail) for Store Card business which by year 2 was yielding £0.25mill profit pa • Designed customer proposition and outsourced operating model for Paypal Prepaid card. Negotiated commercial deal with Paypal which gained 100k+ customers in 12 months• Received RBSG Gold Achiever Award in September 2007 for the Paypal work• Sold Shell credit card portfolio of 90k customers for 12% premium on £109mill balances• Won several gift card tenders – HMV and O2
  • Royal Bank Of Scotland
    Head Of Strategy & Planning, Rbs Cards
    Royal Bank Of Scotland Aug 2004 - Sep 2007
    Edinburgh
    Responsible for strategy development / budget planning, acquisition assessments, reporting to Director Business Development & MDLed Cards annual business planning cycle identifying and reviewing all key strategic projects requiring +£0.25mill investment between 1998 and 2004 during which period business more than doubled in profits to £510millWrote the strategicrationale, and 5 year growth plan which led to the $2.3bill purchase of Peoples Bank USA Credit Card Business. Led key research in 6 other major acquisition deals - due diligence, market assessments, developing income growth plans, and strategic fit assessmentsdeveloped European market entry plans which resulted in establishment of two businessesAs part of the integration of Nat West cards designed, set up and project managed +30 seaprate cost saving initiatives, and 12 incoem growth projects which at the end og year 3 were yielding £74mill pa
  • Royal Bank Of Scotland
    Head Of Credit Card Marketing
    Royal Bank Of Scotland Jun 1994 - Aug 1998
    Edinburgh
    Responsible for all Credit Card Marketing, income lines of P&L, customer retention and communications, customer analytics. Built and led a team of 24Drove business from £22million to £48 million profit pa on a £7million pa marketing budget, rasied profits by £2million in first 12 months in postSet up joint venture with Advanta Corp, US. Grew 1million+ customers. Member of Executive team that negotiated deals with Tesco, Scottish Widows, Airmiles, American Airlines and Shell. Led creation of UK's first comparative direct response TV adverts, lot of test and learn data driven actvity. Also led targetted large direct mail campaigns - all built on customer analytics database
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Roger Ashworth Skills

Customer Proposition Development Marketing Strategy Market Evaluation Direct Marketing Customer Research Product Management Segmentation P&l Management Business Development Business Strategy New Business Development Banking Start Ups Management Business Planning Strategy Marketing Communications Marketing Change Management Stakeholder Management Leadership Customer Relationship Management Consulting

Roger Ashworth Education Details

Frequently Asked Questions about Roger Ashworth

What company does Roger Ashworth work for?

Roger Ashworth works for Smplicare

What is Roger Ashworth's role at the current company?

Roger Ashworth's current role is Strategic Marketing Consultant.

What is Roger Ashworth's email address?

Roger Ashworth's email address is ro****@****y.co.uk

What is Roger Ashworth's direct phone number?

Roger Ashworth's direct phone number is 44(0)13124*****

What schools did Roger Ashworth attend?

Roger Ashworth attended Warwick Business School, Exeter University.

What are some of Roger Ashworth's interests?

Roger Ashworth has interest in Leadership, Innovation, For Those Who Do Not Know Football, Hillwalking And Good Food And Company, Data Analytics, Customer Marketing, New Business Models.

What skills is Roger Ashworth known for?

Roger Ashworth has skills like Customer Proposition Development, Marketing Strategy, Market Evaluation, Direct Marketing, Customer Research, Product Management, Segmentation, P&l Management, Business Development, Business Strategy, New Business Development, Banking.

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