Roger Ashworth Email & Phone Number

Edinburgh, Scotland, United Kingdom

Edinburgh, United Kingdom

Refreshed the brand, developed propositional copy for the brand, led the building of an entirely new digital presence, from customer experience, to copy and brand imagery.Helped lead event planning and contributed to internal staff training in customer experience, and how to support candidates emotionally through the recruitment journey.

Edinburgh, West End

Drove recruitment of SME borrowers and InvestorsWrote the website content and developed the customer propositionsLaunched the Investors Founders Club and refer a friend programmeInitiated the early development of offline partnerships with Accountants, Lawyers, Angel Investor Groups, Loan Brokers, Wealth managers, etcPrepared White papers and content for.

Edinburgh

Provide clients with strategic marketing ideas & advice based on consumer and market insight.Have worked with clients in the Small Business, Payments, Internet and Advertising sectors.I am a non executive Director of Geared App, an emerging Digital software development business bringing innovative digital services to market eg your fan app for sports clubs.

Edinburgh

- Delivered a Segmentation and Targetting strategy.- Lead FreeAgents first major Consumer insight programme to develop new marketing communications programmes, inform significant development of customer path to purchase, and positioning of FreeAgent Brand. - Conducted an evaluation of Online Accounting Software Markets across 31 countries, and identified.

Edinburgh

Supported the CEO and Founder in selling the Payfont proposition and business plan to Business Angels, with commitments to invest upwards of £200k to develop global payment and identity security solution secured

Edinburgh

Led the Customer Insight team to ensure Tesco Bank understood its target audience and key customer needs. Providing Insight and direction to drive new product and communication development, ensuring the customer was placed at the heart of the Tesco Bank growth strategy. Responsible for ongoing research plan, designing major projects and approving all new.

Edinburgh

• September 2004 to November 2007 - Head of Business Development, RBS CardsResponsible for developing new products and income sources, for Cards Partnership Business.
• Set up and managed direct marketing programme (outbound calling, statement inserts, Direct Mail) for Store Card business which by year 2 was yielding £0.25mill profit pa
• Designed customer proposition and outsourced operating model for Paypal Prepaid card. Negotiated commercial deal with Paypal which gained 100k+ customers in 12 months
• Received RBSG Gold Achiever Award in September 2007 for the Paypal work
• Sold Shell credit card portfolio of 90k customers for 12% premium on £109mill balances
• Won several gift card tenders – HMV and O2

Edinburgh

Responsible for strategy development / budget planning, acquisition assessments, reporting to Director Business Development & MDLed Cards annual business planning cycle identifying and reviewing all key strategic projects requiring +£0.25mill investment between 1998 and 2004 during which period business more than doubled in profits to £510millWrote the.

Edinburgh

Responsible for all Credit Card Marketing, income lines of P&L, customer retention and communications, customer analytics. Built and led a team of 24Drove business from £22million to £48 million profit pa on a £7million pa marketing budget, rasied profits by £2million in first 12 months in postSet up joint venture with Advanta Corp, US. Grew 1million+.

Mba - Distinction, Strategy And Marketing

Ma, European Economics