Roger Bloom Email & Phone Number

Orange County, Ca

Media relations, government relations, crisis communications and strategy for firms, development projects, nonprofit advocacy, and political campaigns.Projects include:• Media, community relations and strategic consulting for a major development that obtained City Council and Coastal Commission approvals.• Public relations for a large Orange County-based law firm, including media work on a high-profile litigation in San Diego.• Marketing and public relations for a major investors conference in downtown LA that drew 800 attendees. Coverage included Bloomberg TV, Bloomberg news wire and KNX radio.• Assisting major daily newspaper in upgrading and expanding its community editions.• Media relations, crisis communications and strategic counseling for a church congregation fighting its bishop over a proposed sale of the church. Generated press coverage that stalled the sale and led to an investigation of the bishop by the national church.• Founding editor of Newport Beach Independent.• Media, messaging and strategy for three winning city council campaigns.Also experienced in business development consulting for law, accounting, and financial services firms. Services include marketing and PR, associate training in business development, targeted business development campaigns, events and sponsorships, and assistance with websites, internal cross-marketing, market research and client satisfaction.Principal engagements include:• Targeted business development campaign for a regional accounting firm that secured 19 meetings for firm principals with potential clients.• Marketing and public relations for a major investors conference in downtown LA that drew 800 attendees. Coverage included Bloomberg TV, Bloomberg news wire, KNX radio and several publications and websites.• Associate training in individual business development for 80-attorney law firm. • Client satisfaction review program for regional Century City-based accounting firm.

Responsibilities for the 135-attorney firm included media relations, website design and maintenance, identification and coordination of event sponsorships, business development training for attorneys, design and production of collateral materials, assisting with preparation of proposals, print advertising design and placement, working with attorneys in the preparation of articles for both professional and general interest publications, and developing and overseeing a $600,000-plus marketing budget.

Responsibilities included overseeing staff of 7 writers, a copy editor and two freelance photographers. Also editing stories, obtaining art and graphics, page design, developing ideas, story placement, managing newsroom copy flow and operations, and coordinating with other departments in the organization. Represented the publication on media panels and at events.

Responsibilities included copy editing for News and Metro sections, and wire editing, page design, and planning coverage for both sections. Also feature writing, column writing, photography and graphic illustration. Interim team leader for travel section in 1995. Was on-air personality representing the travel section on the OCN cable channel.