Roger Boatman Email & Phone Number

Business Partner Using Strategic Insight to Make Commercial Decisions More Informed Market Insights and Customer Experience professional with expertise in providing high-value market and customer insights to shape business decisions. Team-oriented Business Partner with a focus on acquisition and integration of intelligent information into business opportunities and programs.- Strategic partner in evaluating business environments, identifying risk factors, and influencing commercial processes. - Skilled at facilitating the business process through consultative stakeholder relationships across cross-functional teams.- Professional market researcher skilled in applying modern research methodologies to fit current business opportunities and leading teams operationalizing work plans.- Builder of CX and CI programs and structures to impact customer influence into business processes.- Experienced professional in synthesizing customer insight into intelligent information.Key Accomplishments- Drove identification of customer needs via workflow mapping resulting in the design of new Westlaw products based on value-added components, Modified to internal program using online software due to COVID-19/ budget cuts for evaluation of Risk/Tax products. - Segmented consumer and professional markets using complex analytics. Documented segments allowing marketing activities to targeted customer groups for increased market penetration - Conducted exploratory research on new markets and consumer types to define new product business cases for project development approval; lead to several new product introductions - Completed brand research including brand monitoring studies, measuring brand extensibility into new marketing markets, positioning studies to measure brand image, and ad-testing new campaigns - Chaired development of Customer Experience initiative developing strategy, design, and implementation per customer buying journey- Built global Market Performance Reporting program leading to a unified source of GE Market and Share view fitting into Quarterly Business Reviews and Strategic planning programs; MRD, SII Email: rdboatman@gmail.comSpecialties: Market Research (Qualitative/ Quantitative Research, Segmentation, Satisfaction/ Loyalty), Analytics, Competitive Intelligence, Customer Insight, Strategic Planning, Project Management, Product Development, New Product Management, Business Development, Sales, Technology, Chemical, Agricultural, Information Services, Vendor Management, Personnel Development, DIY and Agile approaches

Listed skills include Market Research, Analytics, Segmentation, Competitive Analysis, and 31 others.

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  Iowa State University

  Science (An)