Roger Carroll Email & Phone Number

Fort Worth, Texas

Founding partner raised capital to start this high end commercial signage company early in 2013. The light manufacturing company began operations in August of the same year, opening to one of the largest and most anticipated Forth Worth ribbon cuttings of the year.Cowtown has recently moved into a 10,000 sq ft space, as we continue to grow and expand. Our new location is at 5123 Martin Luther King Freeway, very close to our old location. We would love for you to stop by and see it, visit our new website at www.cowtownsigns.com or talk with an expert at 817-446-6000.

Recruited early in cycle of emerging lifestyle brand to develop sales direction for existing and new markets and channels. Increased sales by 286%Conceived, developed, and executed strategic plans to gain market penetration in promotional apparel, retail apparel, and specialty markets. Responsible for recruiting, training, and motivating sales force both internal and external.

Leverage combination of creative, analytical and operational abilities to lead multiple bottom-line-focused marketing efforts, including successful initiative to “split” the company brands, proactive attack on expenditures saving 49% in media expenditures, cultivation of meaningful sales, marketing and public relations alliances and elevation of sales collateral/annual product catalogs. Lead organization-wide marketing strategy and execution, overseeing all aspects of company’s core brands selling/marketing activities, including the above-mentioned efforts plus catalog development, trade show activity, corporate Web site, direct marketing and annual sales meeting arrangement/presentation.

Recruited by business founders into administrative/financial executive role and earned succession of promotions to Vice President, Marketing position, directing all marketing of the Logo Athletic brand. Influenced sales increase from $40M to $200M in 10 years. Propelled $42M sales growth to mass merchandisers in 5 years (from $3M, 1992, to $45M, 1997). Contributed significantly to burgeoning rise by taking hands-on approach for sales closure with key accounts and by serving as operational contact for national mass merchandisers such as Walmart, Target, Kmart, and Sam’s Club.