"You never know how strong you are until strength is all you have left" Roger ChakhtouraAfter going through a personal journey in mental health, Roger founded RECONECT, the first mental strength, wellness and happiness community based platform that promote human optimization through the 7 dimensions of wellness.

Re-engineered the brand’s marketing strategy based on understanding of the consumer journey and target audience profiling, and uplifted the brand identity in such a way that maintains the consumer trust gained in the brand over 50 years while ensuring the uplifted brand appeals to the identified core modern audiences and their needs.

Developed the company’s visual identity and marketing strategy. Managed all event campaigns deliverables with the creative & digital teams. Planned and executed the opening & post opening marketing campaign and events plan for Alto Lounge at Downtown Rotana Hotel Manama. Curated and launched a new boat event concept titled Revolutions by Sea which hosted local and international music artists. • Secured an average of 40% sponsorship income on managed events portfolio• Developed and executed integrated marketing and digital plans for a portfolio of 4 event concepts• Ensured adequate press coverage by establishing strong media relations and deployment of effective PR tactics

Responsible for the overall country strategic direction & sales/marketing performance. Managed a team of 20 members with full accountability over P&L performance. Direct marketing management, overseeing media/digital, leading on research, positioning & product launches.

Assigned to rebuild the brand and the operation in the country after a 1 year halt in the operation in Bahrain. Responsible of recruiting the marketing team and strengthening brand indicators from awareness to trial and consumption, via exciting sports & culture marketing, sampling, advertising and communications initiatives that touch the hearts of consumers and drive brand love.

Lead the Red Bull Sampling Team & Student Brand Managers team to improve brand awareness, trial and consumption among both the UAE general population and the student community. Translated consumer insights into actionable marketing initiatives, sampling missions & student activations.

Assisted the Marketing Manager in the planning and delivery of the annual marketing plan while leading on various in-store promotions, marketing campaigns and Virgin’s loyalty program execution.

Conducted client servicing for various brands including and not limited to Mitsubishi Motors, SEAT, Aston Martin and Bentley consumer vehicles, Breitling watches & Habtoor Hotels.