Roger Tsai Email & Phone Number

California, United States

Mukilteo, Wa, Us

Strategic advisor and SME on product strategy, go-to-market, and scaling innovation.

Chicago, Il, Us

• Led web, mobile, and platform product teams in bringing new features to market, including AI-driven personalized recommendations, a browsable benefits library, user preferences, proactive messaging, and enhanced authentication; in 2023, grew platform engagement +14% YoY, doubled mobile MAUs, and maintained 4.8 App Store rating• Spearheaded major redesign of HR Cloud platform, including UX overhaul and personalized experience• Cross-functional lead for shipping B2B2C suite, incl. Employee, Employer, and Partner portals• Ran mobile engagement campaigns; conducted user funnel analysis to identify campaign optimizations• Deployed AI-based system for micro-targeted campaigns to drive health outcomes and cost savings• Guided R&D pipeline, incl. virtual assistant integration, workflow redesign, and analytics products

Mukilteo, Wa, Us

Domain expert on digital transformation in financial services and media sectors. Leading consulting teams to deliver strategy and operations projects for Fortune 500 clients.

Charlotte, Nc, Us

• Led strategic and annual planning, market research, and new product innovation for BofA's Consumer Banking Digital team; key member of firm's digital transformation program• Built in-house strategy team to deliver growth strategy, business case development, partner assessment, and competitive analysis; partner closely with Product, Design, Tech, and BUs• Launched new product incubator to accelerate investment and prototyping in growth markets• Provided executive thought leadership at industry summits including Finovate Fall, the Internet of Things Consortium (IOTC), Money 2020, and CES.

Mukilteo, Wa, Us

Advised Fortune 500 clients on strategic planning, operational transformation, and go-to-market initiatives.

Burbank, California, Us

• Led twenty-person strategy and operations team responsible for strategic planning, program management, and product marketing across Disney|ABC digital properties (web, mobile, OTT, social) for ABC Entertainment, Disney Channel, and Freeform brands• Key initiatives included launching DisneyNOW service on mobile and OTT, defining a direct-to-consumer service for kids, expanding ABC's OTT strategy, and creating digital extensions for The Bachelor, Grey's Anatomy, American Idol, Dancing With The Stars, and The Oscars• Drove strategic planning process, aligning departmental priorities with growth initiatives, cost management programs, new product innovation/R&D, M&A opportunities, and org readiness. Focal areas included personalization, ad innovation, fan engagement, and partner monetization• Ensured cross-functional stakeholder alignment across strategic initiatives, product plans, and performance metrics; Served as departmental liaison with Sales, Finance, Distribution, Marketing, Research, Corporate Strategy, and Disney Accelerator

Emeryville, Ca, Us

• Targeted product/content growth opportunities for market validation, R&D, and prototyping• Sourced and drove management evaluation of potential acquisitions and partnerships• Led strategic planning and new product ideation for the automotive vertical• Launched connected car solutions for personalized music, sports, and video content• Organized product validation workshops for OEM and Tier Ones • Integrated media profiling platform into backend processing workflow

Emeryville, Ca, Us

• Launched and scaled next-generation initiatives in media personalization and analytics• Set the vision, strategy and roadmap for a new personalization and analytics service• Founded Big Data team, growing it to 20 product, engineering, and data professionals• Drove platform integration efforts with partner teams across the company• Unified previously fragmented data streams into a central system for real-time processing

Emeryville, Ca, Us

• Oversaw development of early stage product and business concepts• Drove business planning for high-growth areas, securing millions in internal seed funding• Led product development and launch of Gracenote's personalization and analytics service• Guided design and R&D teams to prototype new music and video product features• Created reference design for mobile entertainment discovery, leveraging core GN technology

Emeryville, Ca, Us

• Led new market growth strategy, including expansion into TV, games and second screen apps• Developed product roadmap for music, video and games data and discovery solutions• Commercialized new concepts, launching product lines expected to increase revenue by 10%• Advised Sony Corp, PlayStation, Bravia, Vaio, and Sony Ericsson teams on next-gen media• Drove early stage business development, brokering talks with Twitter, Spotify and Logitech• Developed company's first hackathon, which developed into a recurring company priority

Us

• Redesigned product development process across 5000 FTE IT organization for Fortune 100 internet company, accelerating project time-to-completion by 30%• Created partner strategy for $2B technology services arm of leading software player, developing programs around go-to-market efforts, services training, and delivery support• Drove sales force transformation for $50B software company, uncovering $60M in recurring revenue and cost savings opportunity through telesales and account segmentation• Designed portfolio of breakout growth levers for $9B healthcare client, including a social media strategy to unite physician, hospitals, and patients around health-oriented communities• Revamped IT outsourcing model to resolve procedural bottlenecks and cross-organizational disputes to turnaround delayed $60M project for federal financial institution• Proposed micro-targeting and micropayment strategies for $4B video game company• Developed IT infrastructure cloud computing strategy for international enterprise, leveraging PaaS, IaaS, and SaaS models

Dublin 2, Ie

• Led employee skills assessment during post-merger restructuring of leading biofuel company• Designed new IT governance structures and processes for client’s 1000-person ERP division• Selected for annual consortium on strategic initiatives in technology

Dallas, Us

• Developed roadmap, business requirements, use cases, and test cases for core suite of enterprise products, managing end-to-end releases and product roadmap with cross-functional teams of up to 30 individuals – On Ramp customer portal: Evolved flagship product from static catalog of healthcare supplies/services to dynamic enterprise commerce hub connecting 1000+ hospitals to 500+ vendors, incorporating both Google enterprise search and workflow technology– Procure-to-Pay system: Led end-to-end design, launch and training of new procurement product in three months to enable real-time support of custom sourcing requests to support a new business unit and enable over $14M in annual transactions– Contract management application: Designed feature set and screen flows for beta launch of interactive document publisher to enable users to create and share legal documents • Led customer segmentation and focus groups to refine product usability and effectiveness• Developed reporting/analytics to track key performance indicators to guide product design• Standardized product management methodology based on hybrid Agile and waterfall• Advised senior management on partnership and international expansion opportunities

• Defined company branding strategy, product roadmap, and sales and marketing plan• Collaborated with R&D to design and prototype three new product lines of optical media• Reengineered product development process, reducing prototyping time by 25%• Helped secure major partners including Fry’s, Tiger Direct, and Pacific Rim Technologies

• Transitioned an online learning startup from a transaction fee model to a subscription model• Monitored competitors and industry trends for a financial institution seeking to expand online• Managed product launches for an online logistics solution as well as an e-fax service

Bethesda, Md, Us

• Supported joint Nasa and Stanford University Gravity Probe-B satellite program to validate Einstein's theory of relativity• Responsible for quality control and testing of helium thrusters• Designed and ran reports using Matlab and Excel

Mba, Strategy, Entrepreneurship, Marketing

B.S., Mechanical Engineering