Roger Conner

Roger Conner Email and Phone Number

Senior Marketing Leader | Content | Product | Communications | Digital Landscape | 12+ Years Experience @ WorkMonger
Roger Conner's Location
Raleigh-Durham-Chapel Hill Area, United States, United States
Roger Conner's Contact Details
About Roger Conner

I am a results-driven senior-level marketing, content and communications leader with 12+ years of experience spanning digital to traditional media. I have managed a wide spectrum of teams (up to 100 people) comprising marketers, developers, technologists and subject matter experts. As a marketer, I devised and deployed strategies that drove double- and triple-digit year-over-year growth in target audiences. As a product leader, I led the full product life cycle (from concept to launch to marketing) for an AI learning platform for the Bill and Melinda Gates Foundation.CORE COMPETENCIESProduct Development / LaunchEducation Sector / EdTech Brand Development / Positioning Marketing Measurement / KPIsAudience Engagement Marketing / Communications Strategy Integrated Campaign Management Budget / P&L Management C-Suite CollaborationTeam Leadership Performance / Growth Marketing Content StrategyDesign ThinkingDigital AdvertisingDigital / SEO / SEM / PPCAudience Growth and EngagementCommunity Building / FacilitationSocial Change LeadershipFacilitation and Consensus BuildingWeb Development and DesignPR / Media / Constituent RelationsContent Creation / Inclusive EditingPerformance / Growth MarketingBrand Development / PositioningGo-To-Market (GTM) StrategySoftware-as-a-Service / SaaSCreativity and InnovationTECHNICAL SKILLSAdobe Creative CloudSocial Media ManagementWordPress / Drupal / CMSMarketo / HubSpot / Eloqua / MarTechFacebook / Instagram AdvertisingUser Funnels / JourneysSEO / SEM / PPCGoogle AdWords and AnalyticsAttribution ModelingRetargetingTag ManagementA/B & Multivariate TestingMicrosoft Office Suite / ExcelGraphic / Visual DesignLanding Page Design & OptimizationAWS / Cloud / SaaS DeploymentsHTML / CSS / PHP / MySQLFacebook / Twitter / LinkedInWeb Site Design / CMSB2B & B2C Growth StacksExcel Slack

Roger Conner's Current Company Details
WorkMonger

Workmonger

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Senior Marketing Leader | Content | Product | Communications | Digital Landscape | 12+ Years Experience
Roger Conner Work Experience Details
  • Workmonger
    Senior Director Of Marketing
    Workmonger 2018 - Present
    Austin, Tx, Us
    Lead all marketing activities for WorkMonger and TrulyHired, the market-leading technology-enabled recruiting and matching platform in the EdTech space. Drive branding, product management, performance marketing, digital initiatives and content strategy. Report directly to the CEO and manage a team of up to five.Key impacts: • Directed marketing and branding for all WorkMonger properties and brands, delivering a 200% increase in engagement.• Drove a 310% year-over-year increase in subscriber base. • Increased core product new user enrollment rates by 100% year-over-year through organic and paid growth engines.• Spurred a 51% rise in website traffic via content marketing and SEO strategies.• Conceptualized, branded, developed and launched the TrulyHired.com website, now the largest and only national job board for non-teaching education jobs.• Integrated sales, marketing and content technologies and systems for the company, ushering in a more personalized, seamless customer journey and brand experience designed to grow sales and impact.
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  • Self-Employed
    Senior Marketing / Management Consultant
    Self-Employed 2011 - Present
    Provide creative and inspired solutions to marketing, branding, performance and business strategy, helping clients ranging from the Bill and Melinda Gates Foundation to the National Institutes of Health achieve higher rates of engagement, awareness and audience growth. Key impacts: • Successfully led a 20-person team to develop and launch an ambitious AI learning platform for the Bill and Melinda Gates Foundation, driving a significant increase in Grade 8 student understanding of science subject matter; also, enhanced teacher effectiveness and improved student performance on standardized tests. • Directed a hybrid primary market research program at the NC Association of Biomedical Research to design and create the only K-16 STEM education conference in the nation (in partnership with National Geographic); also, developed the mobile conference app.• Created, launched and marketed a SaaS application at the Center for STEM Education to connect educators to form the only internet community of practice focused on STEM education, achieving a nearly 100% adoption rate among 29 school districts.• Invited to serve as a speaker, trainer and consultant on strategic communications at the National Institutes of Health, Environmental Protection Agency, UNC Chapel Hill, Wake Forest University, UNC Charlotte, Duke University, East Carolina University and others.
  • Go-Science
    Executive Director
    Go-Science 2014 - 2017
    Served as the executive head of a regional science and technology center, providing access to STEM (Science, Technology, Engineering and Mathematics) EdTech products and services to underserved and underrepresented groups throughout a 29-county area (total population: 1.4 million). Led a team of up to 100 people and managed budgets of up to $10 million.Key impacts: • Secured significant investments of over $10 million to drive the establishment of a new facility, products and services.• Collaborated with high-profile celebrities such as Neil deGrasse Tyson, Mae Jemison and Jane Goodall to promote science education and educational equity in STEM.• Defined and implemented winning marketing, messaging and implementation strategies for EDUnet, a sophisticated SaaS platform for STEM resources that achieved a 100% adoption rate among senior leadership.• Created successful marketing strategies that resulted in sales averaging 90% or more of program capacity.• Generated campaign response rates of up to 30% across all campaigns, quadruple the national average.• Introduced (as Head of Product Marketing) a marketing automation platform (MAP) and customer relationship management (CRM) system, lowering customer acquisition costs and yielding over $1 million in cost savings; also, spearheaded the end-to-end development and launch of 25 new products and services.
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  • Go-Science
    Head Of Product Marketing
    Go-Science 2012 - 2014
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  • International Association Of Business Leaders
    Head Of Communications And Public Relations
    International Association Of Business Leaders 2007 - 2012
    Increased visibility and share of voice with influencers, investors, analysts and the media for an international association of business leaders. Led a five-person team to develop and deploy all content and communication strategies and campaigns.Key impacts: • Conceived and launched a global $2 million media, marketing, communications and promotional campaign for on-demand SaaS systems and services to provide a virtual remote office system for global businesses, driving adoption by the thousands of senior business leaders from around the world. • Designed global content, communications, engagement and thought leadership strategies that contributed to +100% growth in client base.• Developed automated user funnels that spurred a 200% increase in service utilization.• Oversaw the complete redesign and relaunch of the IABL website and member portal, improving SEO performance and igniting a 160% rise in engagement.

Roger Conner Skills

Leadership Strategy Strategic Planning Business Development Marketing Management Public Relations Project Management Management Consulting Digital Marketing Market Research Digital Strategy Corporate Communications Advertising Social Media Marketing Digital Media Strategic Communications Marketing Strategy Marketing Management Go To Market Strategy Multi Channel Marketing Email Marketing Online Advertising Business Strategy Online Marketing Search Engine Optimization Marketing Automation Inbound Marketing Brand Strategy A/b Testing Social Media Media Relations Press Releases Analytics Product Management Product Marketing Integrated Marketing Business Analysis Event Planning Data Analysis Microsoft Office Software As A Service Public Speaking Strategic Partnerships Community Outreach Brand Management Editing Blogging

Roger Conner Education Details

  • East Carolina University
    East Carolina University
    Industrial And Organizational Psychology
  • Universidad De Granada
    Universidad De Granada
    International Business And Spanish Language

Frequently Asked Questions about Roger Conner

What company does Roger Conner work for?

Roger Conner works for Workmonger

What is Roger Conner's role at the current company?

Roger Conner's current role is Senior Marketing Leader | Content | Product | Communications | Digital Landscape | 12+ Years Experience.

What is Roger Conner's email address?

Roger Conner's email address is co****@****uth.net

What is Roger Conner's direct phone number?

Roger Conner's direct phone number is +142390*****

What schools did Roger Conner attend?

Roger Conner attended East Carolina University, Universidad De Granada.

What are some of Roger Conner's interests?

Roger Conner has interest in Science And Technology, Education, Economic Empowerment.

What skills is Roger Conner known for?

Roger Conner has skills like Leadership, Strategy, Strategic Planning, Business Development, Marketing, Management, Public Relations, Project Management, Management Consulting, Digital Marketing, Market Research, Digital Strategy.

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