Roger Conner Email & Phone Number

Austin, Tx, Us

Lead all marketing activities for WorkMonger and TrulyHired, the market-leading technology-enabled recruiting and matching platform in the EdTech space. Drive branding, product management, performance marketing, digital initiatives and content strategy. Report directly to the CEO and manage a team of up to five.Key impacts: • Directed marketing and branding for all WorkMonger properties and brands, delivering a 200% increase in engagement.• Drove a 310% year-over-year increase in subscriber base. • Increased core product new user enrollment rates by 100% year-over-year through organic and paid growth engines.• Spurred a 51% rise in website traffic via content marketing and SEO strategies.• Conceptualized, branded, developed and launched the TrulyHired.com website, now the largest and only national job board for non-teaching education jobs.• Integrated sales, marketing and content technologies and systems for the company, ushering in a more personalized, seamless customer journey and brand experience designed to grow sales and impact.

Provide creative and inspired solutions to marketing, branding, performance and business strategy, helping clients ranging from the Bill and Melinda Gates Foundation to the National Institutes of Health achieve higher rates of engagement, awareness and audience growth. Key impacts: • Successfully led a 20-person team to develop and launch an ambitious AI learning platform for the Bill and Melinda Gates Foundation, driving a significant increase in Grade 8 student understanding of science subject matter; also, enhanced teacher effectiveness and improved student performance on standardized tests. • Directed a hybrid primary market research program at the NC Association of Biomedical Research to design and create the only K-16 STEM education conference in the nation (in partnership with National Geographic); also, developed the mobile conference app.• Created, launched and marketed a SaaS application at the Center for STEM Education to connect educators to form the only internet community of practice focused on STEM education, achieving a nearly 100% adoption rate among 29 school districts.• Invited to serve as a speaker, trainer and consultant on strategic communications at the National Institutes of Health, Environmental Protection Agency, UNC Chapel Hill, Wake Forest University, UNC Charlotte, Duke University, East Carolina University and others.

Served as the executive head of a regional science and technology center, providing access to STEM (Science, Technology, Engineering and Mathematics) EdTech products and services to underserved and underrepresented groups throughout a 29-county area (total population: 1.4 million). Led a team of up to 100 people and managed budgets of up to $10 million.Key impacts: • Secured significant investments of over $10 million to drive the establishment of a new facility, products and services.• Collaborated with high-profile celebrities such as Neil deGrasse Tyson, Mae Jemison and Jane Goodall to promote science education and educational equity in STEM.• Defined and implemented winning marketing, messaging and implementation strategies for EDUnet, a sophisticated SaaS platform for STEM resources that achieved a 100% adoption rate among senior leadership.• Created successful marketing strategies that resulted in sales averaging 90% or more of program capacity.• Generated campaign response rates of up to 30% across all campaigns, quadruple the national average.• Introduced (as Head of Product Marketing) a marketing automation platform (MAP) and customer relationship management (CRM) system, lowering customer acquisition costs and yielding over $1 million in cost savings; also, spearheaded the end-to-end development and launch of 25 new products and services.

Increased visibility and share of voice with influencers, investors, analysts and the media for an international association of business leaders. Led a five-person team to develop and deploy all content and communication strategies and campaigns.Key impacts: • Conceived and launched a global $2 million media, marketing, communications and promotional campaign for on-demand SaaS systems and services to provide a virtual remote office system for global businesses, driving adoption by the thousands of senior business leaders from around the world. • Designed global content, communications, engagement and thought leadership strategies that contributed to +100% growth in client base.• Developed automated user funnels that spurred a 200% increase in service utilization.• Oversaw the complete redesign and relaunch of the IABL website and member portal, improving SEO performance and igniting a 160% rise in engagement.

Bachelor Of Arts - Ba, Industrial And Organizational Psychology

Matrícula De Honor, International Business And Spanish Language