Roger Cunningham Email & Phone Number

Saint Paul, Mn, Us

Launched and grew a successful digital marketing, video production, and graphic design firm, leading all aspects of strategic planning, brand development, and client acquisition and retention. Tailored client marketing strategies covering content creation, email, and social media campaigns, scripting, storyboarding, and production logistics for marketing videos. Delivered digital and video marketing solutions to a portfolio of key lifestyle, outdoor, and brewery brands, including Weston Snowboards, Liberty Skis, and Comedy Works.

Partnered with a landscape architect, leading highly successful commercialization and market launch of a newly patented product by Roger and his partner (see patent info below).Negotiated and secured B2B sales to distributors, real estate developers, landscape architecture firms, municipalities, and landscape contractors. Grew distribution, enhanced product positioning, and maximized conversion/user acquisition by planning and implementing sales strategies, presentations, and training workshops.

San Diego, California, Us

Golden, Colorado, Us

Hand-selected for the CRO role following a fractional CRO engagement. Established the company’s first-ever Revenue Operations function, growing sales with scalable processes and technologies. Reported to CEO, a recognized staffing industry thought leader and primary sales driver. Led a staff of 7 directors and managers of sales, client relations, marketing, and customer success with a total team of 27 engaged in retained search recruiting services. Created account management training programs with upsell and cross-sell triggers. Revamped all incentive plans and compensation plans to achieve KPIs.

Denver, Co, Us

Served up to 5 business clients concurrently software, staffing, legal consulting sectors, with annual revenues of up to $50M revenue. Reported to House of Revenue’s CRO; consulted intensively with client CEOs and COOs. Delivered integrated GTM strategies: sales, digital marketing (paid media, SEO, content creation, website rebuilds), trade shows, and client success leadership) in engagements of 6-12 months.

Basalt, Colorado, Us

Hired by former client to lead omnichannel marketing for a startup CPG company. Reported to CEO. Oversaw a Social Media Manager and orchestrated workflow across 6-10 sales and marketing vendors/contractors. Controlled a marketing budget of $300K. Led paid media strategy. Secured strategic partnerships with notable brands such as Traeger, Eberlestock, Kifaru, Kryptek, PSE Archery, Nock On Archery, Kill Cliff, and Black Rifle Coffee via co-sponsored campaigns.

Basalt, Colorado, Us

Basalt, Colorado, Us

Denver, Co, Us

I teach courses within the Digital Marketing Certification program. Classes teaching and taught: 21 Keys to Driving Your Business OnlineDigital Marketing OverviewDigital Marketing Strategy

Denver, Colorado, Us

• Strategized and executed marketing and business development initiatives to secure opportunities for implementing large-scale mobile marketing campaigns with clients such as Stash, resulting in $800K+ in revenue in the first 11 months following training.• Collaborated cross-functionally with client CMOs, marketing teams, and User Acquisition Managers to devise custom mobile marketing campaigns through precise determination of project requirements and specific customer needs.• Facilitated continuous improvement in marketing campaign design and delivery by fostering cross-functional collaboration across the enterprise while providing weekly client updates to determine future strategies and enhancements to current campaigns.• Managed total marketing budgets and daily, weekly, and monthly spend with the media buying team, monitoring and tracking results to ensure optimization and delivering weekly and monthly reports to clients. Key Responsibilites and Accomplishments:*Personally responsible for bringing in $800K+ in revenue within the 11 months that followed training *Spearheaded client meetings, both locally and nationally, to determine project needs and professional requirements and identify the correct course of action to help clients be successful. * Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships. * Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement. * Provided weekly updates on mobile marketing campaigns to clients, discussing strategic initiatives and methods for improvement. * Provided mobile marketing solutions to large brands, such as Stash. * Evaluated monthly performance statistics and used data to inform future strategies. * Utilized techniques such as cold calling, networking and prospecting to develop new leads.

Denver, Co, Us

• Drove new business development and grew existing client relationships by working cross-functionally with Product and Legal teams to negotiate the terms and scope of client software development projects. • Strengthened existing client relationships through close collaboration with CEOs, CTOs, and Product Managers on software projects while identifying new opportunities for outsourcing partnerships. Key Responsibilities:* Identify, negotiate and close new opportunities for software development. * Work with cross functional teams in product development, design, and legal to negotiate terms and scope of projects in order to best partner with clients. * Excel in strategic relationship building in order to collaborate with CEOs, CTOs, and Product Managers for software development projects. * Develop and nurture existing client relationships while identifying new opportunities for outsourcing partnerships.

Provo, Utah, Us

• Spearheaded the end-to-end planning and execution of digital marketing strategies – covering SEO, SEM/PPC campaigns, social media, and content development – for various clients across diverse industry verticals.• Negotiated and onboarded the largest client in the company's history within the first month of employment, in addition to developing and launching a new site audit for analytics as a sales tool. Key Responsibilities and Achievements:* Identified, pitched, and closed the largest client in company history within the first month.* Created a new in-depth site audit for analytics as a sales tool.* Consulted with CEOs, CMOs, and Marketing Managers to provide Digital Marketing services such as SEO, SEM/PPC Campaigns, Social Media, and Content Development.* Identified, pitched, negotiated and closed monthly recurring digital marketing strategies.* Identified, pitched, negotiated and closed website builds and redesigns.

New York, Ny, Us

Managed and drove continuous improvement in digital sales operations, including developing and executing a sales and project management workflow process that grew revenue by 75% and productivity with no increase in production headcount.ACHIEVEMENTS-Increased Revenue Sold by 75% over previous year in 9 months-Directly responsible for the largest cash flow in company's existence-Doubled average amount of monthly projects closed for 2014-Created and implemented a Sales/Project Management Flow process to increase productivity without increased hiring on the production side-Increased Project sales profitability by 50%

Steamboat Springs, Colorado, Us

Demonstrate, repair, and sell ski equipment.AWARDS-Mountain Rookie of the Year 2014-Mountain Employee of the Month January 2014-Service Excellence Award

Avon, Co, Us

Demonstrate and market Liberty Ski brand and equipment. Attended and managed company product showcase set at SIA 2014 (Snowsports Industries America) in Denver, CO.

New York, Ny, Us

ZocDoc is a free service that allows patients to book Doctor appointments online. Voted by Crain's 2010 as the #1 Best Place to Work in NYC. Send me a message if you are looking for a challenging, fast-paced sales job.

New York, Ny, Us

Manage the Brooklyn North territory. I am responsible for a weekly quota selling a service to doctors and hospitals that helps market them to new patients. My weekly revenue is necessary to continue the expansion of ZocDoc as a start-up company.

Mckinney, Texas, Us

• Recruited, trained, managed, and motivated 30+ salespeople for direct sales • New Premium Sold: 2010 2009 Personal Sales: $164,691 (19% Growth) $138,570 Team Sales: $1,154,292 (9% Growth) $1,076,286 • Held group and individual interviews to select candidates for a sales position• Excelled in managing territories while selling Cancer, Heart, Accident, and Hospital Indemnity policies through direct sales to small businesses and families• Relocated to Oklahoma City, OK & Lafayette,LAAWARDS:• #15 Sales Rep Companywide (top 3% out of 600) - 2008 • Centurion (12,000+ Units in a year) - 3 Times • Team Centurion (Personal Team sales of 12,000+ Units in a year) - 3 times• Double Centurion (Both Team and personal sales of 12,000+ Units) - 2010 (1 of 6 in entire company)• Eagle Award (selling 10 or more policies, or 500+ units, in one week) - 37 times• Heritage Eagle Award (selling 20 or more policies, or 1,000+ units, in one week) - 16 times• I Dare You Award (3,000+ Units within a 13 week period)- 3 times/ 3 years in a row• Personal Team #10 & #13 Companywide - 2009, 2010• American Patriot Award (25,000 lifetime units)

• Exceeded quota every month• Consulted with managing partners, attorneys, paralegals, and judges to provide document management services• Identified and established new business-to-business clients through cold calls and networking • Qualified sales opportunities through needs analysis and adapted sales presentations to address those specific needs• Rebuilt former client relationships to drive new business

Nashville, Tn, Us

Field Sales Manager/Organizational Leader (September 2003 – September 2005)• Recruited, trained, managed, and motivated 42 salespeople for direct sales• Led 2 organizations of 50+ salespeople to different states and oversaw all logistics • Cold called on telephone for 4 hours/day, 5 days/week, for 30 weeks• Developed managerial and public speaking skills through 500 hours of additional training • Conducted over 300 group interviews on college campuses• Facilitated meetings throughout the year on advanced sales, leadership, and management• Organized and directed weekly sales meeting and individual conferences on the selling field • Relocated to Alabama and Pennsylvania • Retail Sales: 2005 2004 Personal Sales: $62,500 $60,000 Team Sales: $207,500 $211,200Student Manager / Salesperson (September 2001-August 2003)• Recruited, trained, managed and motivated 3 salespersons for direct sales• Attended over 400 hours of advanced sales and management training• Maintained excellence and improvement in personal sales while managing sales organization• Relocated to Michigan, New York, and Kentucky• Retail Sales: 2003 2002 Personal Sales: $41,200 $ 35,000 AWARDS:• Gold Seal Gold Award (working 80+ hrs/wk all summer) - 5 times • Top First Year Dealer (top 5% (#75) of over 3000) - 2001 • Top Experienced Dealer (top 5% of all salespeople) - 2 times• Wall of Greats Recruiter (Recruit a team of 20+ people) - 2 times/ 2 years in a row• Eagle/Blitz Organizational Leader of the Year- 2004 • Top Student Manager Award - 2 times• Personal Team #6 Companywide - 2004• Personal Team #8 Companywide - 2005• Spencer Hays Award (for excellence in recruiting) - 2 consecutive years• Presidents Club Award – 5 times

Austin, Tx, Us

-Worked as Sergeant at Arms during the 2001 Session-Opened up and set up the House floor for the Representatives each day-Ran documents to and from House Representatives' offices-Kept sound to a minimum outside and inside the House chambers

Ba, English, Minor In Communications

Certification In Digital Marketing, Digital Marketing

Ski/Snowboard Production And Marketing