Director, Mobile Products
CurrentLead marketing for Mobile Services in North America. Our portfolio of apps includes gaming, news and Galaxy Store for Samsung's suite of smart mobile devices.
Jun 2024 - Present
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Roger Evoy Email & Phone Number
Brand and Product Marketing Leader I Samsung, Venmo, Therabody, GoPro, Nvidia, Lucasfilm
at
Samsung Electronics
1 work email found
@theragun.com
8 phones found area 310, 415, 202, 650, and 800
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Brand and Product Marketing Leader I Samsung, Venmo, Therabody, GoPro, Nvidia, Lucasfilm
Location
New York City Metropolitan Area, United States
Who is Roger Evoy? Overview
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Quick answer
Roger Evoy is listed as Brand and Product Marketing Leader I Samsung, Venmo, Therabody, GoPro, Nvidia, Lucasfilm at Samsung Electronics, based in New York City Metropolitan Area, United States. AeroLeads shows a work email signal at theragun.com, phone signal with area code 310, 415, 202, 650, 800, and a matched LinkedIn profile for Roger Evoy.
Roger Evoy previously worked as Director, Mobile Products at Samsung Electronics and Senior Brand Consultant at Bfd Inc. Roger Evoy holds Bs In Business Administration, Marketing from Villanova University.
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{first}@theragun.com
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Profile bio
About Roger Evoy
I am a senior brand and product marketing executive who is passionate about using innovation and emerging platforms to build brands and launch new product experiences across technology, consumer goods, entertainment, gaming, fintech and wellness business units. I use creativity and data-informed insights to solve consumer problems and achieve business goals. To accomplish objectives, I bring both strategic vision and a hands-on approach to pinpoint customer needs, scale strategic solutions and guide the organization to flawlessly execute to our KPIs. My background includes leadership roles in brand, product and agency marketing, where I've helped increase revenue, bring new global products to market and build brands including Samsung, Venmo, GoPro, Star Wars, Therabody and Nvidia and launch innovative products like GoPro's top-selling Hero 5 camera, the first ever Venmo credit card and Therabody's award-winning Theragun, TheraFace Pro and SmartGoggles.I previously served as account lead on global accounts including Microsoft at McCann Erickson, Vivendi Games at Kovel Fuller, Nissan and Infiniti at TBWA/Chiat/Day and Legoland and NYNY Hotel & Casino at Asher & Partners. My experience has taught me the following:-I help organizations accelerate growth -I prioritize a consumer-centric approach -I bring rigor and discipline to scale a business, but pivot quickly when needed-My diverse background enables me to achieve ever-changing marketing prioritiesI do so by leveraging data + strategy + creativity to launch global products and campaigns-I take insights and analytics and make them actionable-I lead, collaborate and execute to discover the best ideas-My work leverages emotional storytelling backed by strategic reasoning-I've been a part of teams that earned 15+ industry product and marketing campaign awardsI'm constantly evolving to meet emerging customer trends-I encourage new approaches to best reach and inspire our community -I've led a team of one to a team of many to get the job done-I offer vision and executional chops to roll up my sleeves and help us winI like to meet new people with unique ideas, both in my current industry and new economy brands in other verticals.Professional Skills:Brand Strategy I Product Marketing I Campaign Development I Digital and Social I Integrated Marketing I GTM Planning I Performance Marketing I Social Media I Agency Management I Partnerships I Lifecycle Marketing I Budget Management I Media Planning I Influencer Marketing I Consumer Insights I Retail Marketing I Experiential
Listed skills include Integrated Marketing, Advertising, Creative Direction, Online Advertising, and 33 others.
Current workplace
Roger Evoy's current company
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9 roles · 20 years
Roger Evoy work experience
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Senior Brand Consultant
CurrentConsult with the agency on brand strategy, campaign architecture, channel planning and creative development for their suite of client partners.
Aug 2023 - Present
Senior Brand And Product Marketing Consultant
Returned to Venmo in a senior consulting capacity to help drive brand strategy and product positioning initiatives and manage high profile campaign efforts for new B2B and B2C products releases.
Sep 2023 - Jun 2024
Vp, Brand And Product Marketing
Led Brand Marketing for Rhone. Manage Brand, Product Marketing, Social Media, Ambassador Marketing, PR, Retail Marketing and Creative for Rhone's premium men's activewear.Rebuilt the Brand and Product Marketing functions to increase brand awareness and support omni-channel sales strategies. Transformed ambassador and social media programs to double engagement metrics and meet seasonal campaign and sales goals.Strengthened product roadmap by installing a robust consumer insights plan, including qualitative and quantitative research initiatives and the org's first-ever brand tracker.
2022 - 2023
~1 yr
Vp, Brand And Product Marketing
Lead Brand, Product Marketing, Social Media, Retail Marketing and Education for Therabody's expanding portfolio of connected devices, content and app including Theragun, TheraFace, SmartGoggles and RecoveryAir.Developed strategy for product launch and sustain efforts to achieve sales and revenue KPIs. Partner with fellow executive leads across Marketing, Sales, eComm, Biz Dev, Comms and Ops to collaborate on GTM planning and execution. Partnered with Product to shape our roadmap and create innovative products that provide natural wellness solutions for everybody.Industry Recognition: -2021 Silver Award at NY Film Festival for “Therabody Holiday” TV ad-2023 Marie Claire “Skin Awards”, Allure’s “Reader’s Choice Breakthrough Award”, 2022 Oprah Magazine “Beauty O-Ward” for TheraFace Pro device-2023 Women’s Health “Fitness Award”, Shape Magazine’s “Best in Fitness Award” for SmartGoggles product
2021 - 2022
~1 yr
Head Of Product Marketing
Led go-to-market efforts for Venmo's suite of technology and financial products, including positioning, audience definition, strategy and multi-media campaign development.Helped transform Venmo from a free P2P app to a monetized digital marketplace. Key launches include: Venmo Credit Card, Venmo Debit Card, Direct Deposit and Venmo For Business (for SMBs). Managed integrated campaigns (digital, OOH, lifecycle, influencer, partnerships and experiential efforts) to acquire, retain and engage users. These programs helped monetize over 30% of users and increased payment volume by 79%. Patent recipient for the Venmo Credit Card, labeled by the company's "most innovative product ever" by PayPal's CEO.Expanded company lifecycle and CRM capabilities, which driving a 30%+ commercial lift and the now the company's top revenue channel. Led marketing strategy and value prop development for revamped and faster PayPal checkout, resulting in spike for for PayPal transactions,TPV, customer engagement and retention.
2018 - 2021
~3 yrs
Director Of Marketing
Ran brand and product marketing for hardware, software and apps. Evolved our product ecosystem into a seamless GoPro platform. Lead integrated marcom efforts across paid, owned and earned channels that resulted in the best-selling US digital camera and second most popular drone brand in 2017.Managed brand efforts, including their highest performing TV campaign and a CRM program that increased year over year app installs by 84% and active users over 100%.Leveraged insights to optimize locally relevant assets and social/influencer programs, spiking Japan Q2 sales 180% from 2016 to 2017.Helped the company achieve largest sales and revenue performance in 2015, increasing units sold by over 25% and revenue 15% year over year.Industry Recognition:-2016 Most Effective GoPro TV Spot Ever for “Capture Different” by Ace Metrix
2015 - 2018
~3 yrs
Senior Brand And Product Marketing Manager
Managed campaigns and product releases for GeForce gaming hardware. Defined and executed global campaigns, including positioning and strategy to drive business objectives. Led product launches for GeForce lineup within Nvidia's largest business unit, helping increase market share dominance to 76%, a 15% jump over previous year. Paid digital, social programs and eSports partnerships expanded visibility beyond core industry to more mass gaming and entertainment culture.
2012 - 2014
~2 yrs
Senior Brand And Integrated Marketing Manager
Supervised integrated marketing and creative services team for Star Wars videogame group. Helped modernize the brand. Produced award-winning digital, web and video content. Developed campaign strategy, execution and agency management of integrated go-to-market efforts.Coordinated cross-functional efforts resulting in sales successes across game franchises, including both the fastest-selling and highest grossing Star Wars game titles that generated over $40 million in revenue. Improved campaign effectiveness in developing campaign architecture, messaging, strategy and creation of outbound communications. Pre-launch materials heightened industry anticipation, elevated titles into top ten pre-orders, awareness and purchase intent.Industry Recognition:-2011 MI6 Gold (1), Silver (2), Bronze (2) for Star Wars The Force Unleashed II campaign-2011 MI6 Bronze for Star Wars The Old Republic trailer-2010 Wired “Best of E3” for Star Wars The Old Republic trailer-2009 Golden Trailer for Star Wars The Force Unleashed
2007 - 2012
~5 yrs
1 education record
Roger Evoy education
-
Villanova University
FAQ
Frequently asked questions about Roger Evoy
Quick answers generated from the profile data available on this page.
What company does Roger Evoy work for?
Roger Evoy works for Samsung Electronics.
What is Roger Evoy's role at Samsung Electronics?
Roger Evoy is listed as Brand and Product Marketing Leader I Samsung, Venmo, Therabody, GoPro, Nvidia, Lucasfilm at Samsung Electronics.
What is Roger Evoy's email address?
AeroLeads has found 1 work email signal at @theragun.com for Roger Evoy at Samsung Electronics.
What is Roger Evoy's phone number?
AeroLeads has found 8 phone signal(s) with area code 310, 415, 202, 650, 800 for Roger Evoy at Samsung Electronics.
Where is Roger Evoy based?
Roger Evoy is based in New York City Metropolitan Area, United States while working with Samsung Electronics.
What companies has Roger Evoy worked for?
Roger Evoy has worked for Samsung Electronics, Bfd Inc, Venmo, Rhone, and Therabody.
How can I contact Roger Evoy?
You can use AeroLeads to view verified contact signals for Roger Evoy at Samsung Electronics, including work email, phone, and LinkedIn data when available.
What schools did Roger Evoy attend?
Roger Evoy holds Bs In Business Administration, Marketing from Villanova University.
What skills is Roger Evoy known for?
Roger Evoy is listed with skills including Integrated Marketing, Advertising, Creative Direction, Online Advertising, Product Marketing, Marketing Strategy, Digital Marketing, and Strategy.
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