Roger has spent much of his career as a lateral thinking and commercially creative practical adviser and project deliverer to FTSE 100/S&P 500 corporations, Academic Institutions, SMEs, Start-Ups, Spin-Outs, consultancies and agencies, concentrating on the design and implementation of integrated business performance improvement programmes, marketing, communications and brand engagement strategies.Specialties:• Advising and delivering realistic and implementable creative strategic commercial solutions in the areas of: sales & marketing, business processes, P&L accountability, change management, people performance improvement, cost reduction and service delivery.• Integrated communications that work by creating compelling narratives, pitches and presentations that fulfil the objectives of the client organisation 'and' the target audience. On message, on time and on budget.• Corporate Engagement, Client Relationship Management and New Business Development by uncovering opportunities and nurturing untapped potential..• Asset utilisation and increasing ROI, diversifying offerings, mapping and establishing new markets.