Roger Gatchalian

Roger Gatchalian Email and Phone Number

Associate Director, Communications and Content @ 24-Hour Economy NSW
Australia
Roger Gatchalian's Location
Australia, Australia
Roger Gatchalian's Contact Details

Roger Gatchalian personal email

About Roger Gatchalian

With over two decades of diverse professional experience spanning luxury hospitality, food & beverage, professional sports, and government sectors, I am a seasoned content, marketing, and communications specialist. My expertise encompasses the intricate realms of content strategy, brand development, marketing (both digital and traditional), and sponsorship activation, honed through extensive work both in Australia and internationally.Highlights of my career include:- Crafting comprehensive content strategies and spearheading impactful marketing campaigns across various industries.- Editorial proficiency in both online and physical publications, coupled with adeptness in journalistic practices.- Effective management of brand and retail campaigns, overseeing multimillion-dollar media budgets with precision.- Leadership in cross-functional teams, orchestrating collaboration among marketing, digital, partnerships, creative, and brand departments.- Cultivating and activating major partnerships, both corporate and charitable, to amplify brand recognition and drive commercial success.- Proficiency in digital marketing, website production, content editing, social media strategy, and community management.- Extensive agency management experience spanning media, creative, digital, brand, sponsor activation, and events.- Recognition as the recipient of The Star Sydney’s Leader of the Year award and as a founding member of The Star Entertainment Group’s LGBTQIA+ diversity staff network.- Board Directorship at Queer Screen (NFP) from 2021 to 2023, contributing to community advocacy and diversity initiatives.These achievements reflect my commitment to excellence and innovation in the dynamic landscape of content creation, marketing, and brand management.

Roger Gatchalian's Current Company Details
24-Hour Economy NSW

24-Hour Economy Nsw

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Associate Director, Communications and Content
Australia
Roger Gatchalian Work Experience Details
  • 24-Hour Economy Nsw
    Associate Director, Communications And Content
    24-Hour Economy Nsw
    Australia
  • 24-Hour Economy Nsw
    Associate Director, Communications & Content | Office Of The 24-Hour Economy Commissioner
    24-Hour Economy Nsw Jan 2022 - Present
    Sydney, New South Wales, Australia
    Responsibilities:// Create and assist with implementing communications, marketing, brand and content strategy for key programs of the Office of the 24-Hour Economy Commissioner, including Uptown, Purple Flag and other initiatives focused on night-time economies across NSWAchievements:// Created the Office’s first Content Strategy, laying out framework for storytelling opportunities across the agency’s initiatives, policies and outcomes, especially the development of connected districts in the Six Cities (Greater Sydney, Newcastle, Central Coast and Wollongong)
  • 24-Hour Economy Nsw
    Acting Director, External Engagement | Office Of The 24-Hour Economy Commissioner
    24-Hour Economy Nsw Mar 2024 - Jul 2024
    Sydney, New South Wales, Australia
    Temporary Leadership Team position overseeing External Engagement function of Office of the 24-Hour Economy Commissioner.
  • Nsw Treasury
    Associate Director, Digital Content
    Nsw Treasury May 2021 - Jan 2022
    Sydney, New South Wales, Australia
    Responsibilities:// Management of digital content for NSW Procurement, including www.buy.nsw.gov.au website and stakeholder communications
  • Trippas White Group
    Head Of Marketing
    Trippas White Group Nov 2019 - May 2021
    Sydney, Australia
    Responsibilities:// Oversight of all retail and trade marketing initiatives across Trippas White Group’s portfolio of more than two dozen venues (restaurants, bars and event spaces) in NSW, ACT and Queensland// Oversight of brand, creative, digital marketing, social media and content creation// Managed a team of seven: 3 x marketing managers, 3 x graphic designers, 1 x digital specialist// Stakeholder management involving liaison with precinct partners for Sydney Opera House, Royal Botanic Garden Sydney, Queen Victoria Building, Westfield Sydney (Sydney Tower), Australian War MemorialAchievements:// Led comprehensive, in-house brand strategy program for relaunch of Trippas White Group’s food & beverage venues at Sydney Tower, from discovery phase through to brand development and rollout (February-October 2020)
  • The Star Entertainment Group
    Head Of Brand & Content (National)
    The Star Entertainment Group Nov 2018 - Sep 2019
    Sydney, Australia
    Responsibilities:// Oversight of all brand and content initiatives for The Star Entertainment Group and its three properties // Brand custodian for all property and venue brands for marketing, advertising and partnership activation// Ownership of content strategy and implementationAchievements:// Responsible for the production of quarterly luxury/lifestyle magazine, The Star (circulation 100K), monthly What's On publications and branded video content // Improvement in quality and consistency of branded communications
  • The Star Entertainment Group
    Director Of Marketing - Brand & Retail (The Star Gold Coast)
    The Star Entertainment Group Jan 2017 - Nov 2018
    Gold Coast, Australia
    Responsibilities:// Non-gaming marketing initiatives for the property, including brand, hotel, food & beverage, entertainment, partnerships (corporate and community)// Oversight of all non-gaming retail/traffic-driving campaigns for the property, incl. associated media// Oversight of all digital channels, incl. website (thestargoldcoast.com.au), social media and searchAchievements:// Managed final stages of property rebrand from Jupiters Gold Coast to The Star Gold Coast in March 2017// Activation of key corporate partnerships, incl. Gold Coast 2018 Commonwealth Games and TV WEEK Logie Awards// In early 2018 launched luxury suite hotel, The Darling Gold Coast, and five new bars and restaurants
  • The Keystone_Group
    Director Of Marketing & Sales
    The Keystone_Group May 2016 - Jan 2017
    Sydney, Australia
    Responsibilities:// Oversight of marketing strategy and activity for more than 20 food & beverage venues within the hospitality group spanning NSW, Queensland, ACT, South Australia and Western Australia// Member of Senior Management Team, reporting to Managing Director// Digital marketing, social media, public relations and partner activation// Responsible for Events and Reservations teams, including business development, call centre and online sales
  • The Star Entertainment Group
    Director Of Marketing - Leisure & Entertainment (The Star Sydney)
    The Star Entertainment Group Sep 2013 - May 2016
    Sydney, Australia
    Responsibilities:// Responsible for all non-gaming marketing activity in the promotion of food & beverage (incl. Sydney Morning Herald Good Food Guide ‘hatted’ restaurants Balla, BLACK Bar & Grill and Sokyo), special events (Christmas, New Year's Eve), brand, entertainment, hotels, luxury day spa and sponsorship activation// Implementation of marketing strategy covering above-the-line media, digital marketing (display media, web, social media, search), sponsor activation, email communications, on-property signage and promotions// Acquisition and retention initiatives for non-gaming customers and via The Star's loyalty program and for marketing to the local Chinese communityAchievements:// Named The Star’s Leader of the Year in July 2015, having previously won Leader of the Month in late 2014; managed a team of 10 covering marketing, digital marketing, partnerships and administration functions// Management of key strategic partnerships, incl. Sydney Festival, Destination NSW (Vivid Sydney), Australian Turf Club, Sydney Swans, NSWRL (State of Origin), City of Sydney (Lunar New Year), Fairfax Events (Good Food Month, Chinese New Year Lunar Markets)// Oversaw a full property rebrand, website rebuild and TV campaign pitch process in six-month period
  • The Star Entertainment Group
    Digital Marketing Manager (The Star Sydney)
    The Star Entertainment Group Aug 2011 - Sep 2013
    Sydney, Australia
    Responsibilities:// Implementation of digital marketing and social media strategy for The Star Sydney entertainment complex, incorporating casino, signature dining, nightlife, luxury retail, day spa and 5-star hotels// Webmaster for thestarsydney.com.au and thedarling.com.au, plus search and user experience initiatives// Editorial oversight of eDM content// Community manager of The Star Sydney’s Facebook, Twitter and Instagram channels// Management of agency/supplier relationships covering digital creative, search, information technology, community management, video production, photography and user experienceAchievements:// More than doubled online hotel and restaurant bookings in first 12 months of tenure
  • Optus
    Online Channel Executive - Optus Digital Media
    Optus May 2011 - Jul 2011
    Sydney, Australia
    Responsibilities:// Management of post-paid mobile, fixed line and broadband products on Online Shop of optus.com.au// Weekly sales forecasting and reporting to senior management
  • Ogilvy & Mather
    Account Director
    Ogilvy & Mather May 2010 - Apr 2011
    Sydney Area, Australia
    Responsibilities:// Managed digital marketing and advertising initiatives for client, Telstra// Display media, microsite builds, competitions, social media, integrated advertising campaigns, CRM/eDMs// Worked across consumer retail and sponsorship (incl. NRL, AFL, ballet, country music, surf lifesaving)
  • Atp World Tour
    Web Editor (Contractor)
    Atp World Tour Jan 2010 - May 2010
    Sydney, Australia
    Responsibilities:// Contributing editorial content for corporate ATP Web site, covering tournament results and feature content, publishing through CMS and other Web tools
  • Wta
    Director, Digital Media
    Wta Aug 2006 - Dec 2009
    London, United Kingdom
    Responsibilities:// Responsible for all digital media and marketing initiatives – content, strategy and implementation// Content/project manager of wtatennis.com, overseeing day-to-day operations of main corporate website and extranets, managing webteam and website development// Oversaw two website redesigns and implementation of social media strategies
  • Wta
    Senior Manager, New Media & Publications
    Wta Nov 2003 - Aug 2006
    London, United Kingdom
    Responsibilities:// Content manager for WTA Website and publications editor// Managing Editor of 400-page annual media guide and weekly e-newsletters
  • Wta
    Communications Manager
    Wta May 2001 - Nov 2003
    London, United Kingdom
    Responsibilities:// On-site PR liaison for tournaments globally, dealing w/media, athletes, sponsors, event organisers// Organised press conferences, promotional activities, media opportunities, sponsor events
  • Tennis Australia
    Communications Coordinator
    Tennis Australia Jul 1999 - Mar 2001
    Melbourne, Australia
    Responsibilities:// Content manager of tennis.com.au and australianopen.com; publications editor and writer
  • Tennis Australia
    Publicity Coordinator
    Tennis Australia Nov 1997 - Jul 1999
    Melbourne, Australia
    Responsibilities:// Public/media relations officer; writing press releases
  • Nine Network Australia
    Assistant Producer, Nine News
    Nine Network Australia Oct 1996 - Nov 1997
    Sydney, Australia
    Responsibilities:// Script-writing and research; voiceovers for news stories aired nationally
  • Win Nbn Television
    Journalist, Win News
    Win Nbn Television Jul 1996 - Oct 1996
    Orange, Nsw, Australia
    Responsibilities:// On-air reporter for nightly local WIN News, covering Central West NSW

Roger Gatchalian Skills

Digital Marketing Social Media Marketing Digital Media Social Media Marketing Strategy Seo Marketing Public Relations Advertising Content Strategy Digital Strategy Online Advertising Facebook Media Relations Publicity Corporate Communications Sem Strategic Partnerships Digital Production Sports Marketing Sponsorship Management Website Development Publishing Journalism Marketing Communications Leadership Editorial Hotels Hotel Marketing Brand Management Business Strategy Cms Team Management F&b Marketing Video Production Online Marketing Email Marketing Integrated Marketing Strategy Budget Management Stakeholder Management Strategic Thinking Sponsorship Activation Diversity And Inclusion Business Insights Multi Media Marketing Campaigns Consumer Marketing Retail Marketing Marketing Analytics Above The Line Search Advertising New Media

Roger Gatchalian Education Details

Frequently Asked Questions about Roger Gatchalian

What company does Roger Gatchalian work for?

Roger Gatchalian works for 24-Hour Economy Nsw

What is Roger Gatchalian's role at the current company?

Roger Gatchalian's current role is Associate Director, Communications and Content.

What is Roger Gatchalian's email address?

Roger Gatchalian's email address is ro****@****ail.com

What schools did Roger Gatchalian attend?

Roger Gatchalian attended Charles Sturt University.

What skills is Roger Gatchalian known for?

Roger Gatchalian has skills like Digital Marketing, Social Media Marketing, Digital Media, Social Media, Marketing Strategy, Seo, Marketing, Public Relations, Advertising, Content Strategy, Digital Strategy, Online Advertising.

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