Strategic Business Consultant
Rogerhanney.Com
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Roger Hanney Email & Phone Number
Strategic Business Consultant
at
RogerHanney.com
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✓ Verified May 2026
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Profile completeness 86%
Current company
Role
Strategic Business Consultant
Location
Sydney, New South Wales, Australia
Who is Roger Hanney? Overview
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Roger Hanney is listed as Strategic Business Consultant at RogerHanney.com, based in Sydney, New South Wales, Australia. AeroLeads shows a matched LinkedIn profile for Roger Hanney.
Roger Hanney previously worked as OPERATIONS MANAGER - HOKA at Accent Group Limited and Marketing & Training Manager - HOKA, Reflex Sports Pty. Ltd. Jul 2011 - Apr 2021 (9 yrs 10 mos) at Hoka Australia. Roger Hanney holds Masters Degree (Incomplete), Environmental Law, Credit Avg from University Of Sydney.
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Profile bio
About Roger Hanney
HOKA in Australia and New Zealand since 2011, I bring a collaborative approach to opportunity recognition, creative problem-solving, and market management. With close to 700 hours of practical AI experience, I also customize GPTs as an ongoing side project, blending technical insight with strategic commercial needs.Professional Highlights:- Dynamic Adaptability to Scaling: Successfully manage and scale operations in dynamic environments, ensuring sustained growth and market expansion.- Challenger Brand Development: Drive brand innovation and development, positioning brands competitively within the market.- International Collaboration: Facilitate effective collaboration between global and national teams, enhancing market presence.- High-Volume Sales Operations: Lead high-performing sales operations, consistently achieving and exceeding sales targets.- Go-to-Market Expertise: Extensive experience in go-to-market processes, from range selection and strategic pricing to market capture, collaborating with sales and marketing teams through sell-in to successful launch campaigns.Core Competencies:- High Volume Merchandise Management: Oversee large-scale merchandise assortment, optimising inventory management for strategic outcomes.- Range and Product Management: 8 years supporting or leading range architecture and purchasing for wholesale (2016-2023), eCommerce (2016-ongoing), and retail doors (2023-ongoing), entrusted with multimillion-dollar purchasing budgets.- Strategic Brand Management: Craft and execute brand strategies that enhance brand equity and customer loyalty.- Complex High Volume Purchasing Management: Manage complex purchasing processes, ensuring cost-efficiency and support supply chain integrity.- Data Storytelling: Use data to craft compelling narratives that inform strategic decision-making.- Data-Driven Insights Analysis: Apply advanced AI and data analytics to improve product management and drive business outcomes.- Ways of Working: Implement efficient and collaborative working methods to enhance team performance.Commitment to Growth:I believe that the strength of a team defines the success of an individual, and I am committed to supporting individual growth, learning from others, and continuously improving. Currently, I am pursuing a Master of Business Administration at Sydney Business School, maintaining a distinction average.Top Skills:Stakeholder Engagement | Strategic Planning | Buying & Sales Management | Business Development Advanced Artificial Intelligence
Current workplace
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9 roles · 23 years
Roger Hanney work experience
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Operations Manager - Hoka
CurrentIn my role as Operations Manager for HOKA across Australia and New Zealand, I have leveraged Accent Group's dynamic capacities to drive HOKA's growth and market integration, focusing on expansive forward integration.Key Achievements:Successful Integration: Led HOKA's integration into Accent Group’s portfolio, collaborating across data suites, product.
Apr 2021 - Present
Marketing & Training Manager - Hoka, Reflex Sports Pty. Ltd. Jul 2011 - Apr 2021 (9 Yrs 10 Mos)
During my decade-long tenure at Reflex Sports, our team significantly elevated HOKA's presence in Australia through comprehensive marketing tactics and disciplined brand strategy.Key Achievements:- Wholesale GTM Strategies: Developed and implemented robust go-to-market strategies, driving consistent annual growth averaging 160% p.a.- Retail Partnerships.
Jul 2011 - Apr 2021
Communications Strategy & Live Event Coverage Contractor
Aroc Sport
ULTRA-TRAIL AUSTRALIA is the biggest trail running festival in the southern hemisphere. Key responsibilities as an occasional member of a permanent team have included:- crisis communications, taking point on social media when ticketing systems have been disrupted.- event communications, particularly shaping communications around major changes including.
2013 - May 2020
Live Event Coverage (Trail Running) & Social Media
With IRONMAN's extension into trail running the group has embraced the community, and it has been an exciting opportunity to cover an incredible race day live from New Zealand, from the traditional Haka that starts the day before sunrise to the arrival of the final finisher in the 100-miler.
Feb 2019 - Feb 2020
Chief Thrillseeker
Www.Trailrunmag.Com
It's always satisfying to write for Chris Ord and Trail Run Mag Aust/NZ. We're in n era of concise and punchy communication but the full-length feature article is still a timeless joy to read when it connects with its topic and subject.
2012 - 2014
~2 yrs
Freelance Ultrarunner
Outer Edge Magazine
2011 - 2012
~1 yr
Environment Editor
This was a great opportunity to cover such stories as Peter Garrett's rise and fall in Australian federal politics, the Tasmanian pulp mill, indigenous rights, climate change denial, questionable property development and more, all while practising high cadence writing, editing and feature writing as part of an experienced media team.
2007 - 2011
~4 yrs
Features Writer
2003 - 2007
~4 yrs
5 education records
Roger Hanney education
Masters Degree (Incomplete), Environmental Law, Credit Avg
Master'S Degree, Business Administration
Ba (Mass Comm.), Communication And Media Studies
Diploma Of Shiatsu & Oriental Therapies, Tcm
Nature Care College
Education record
Knox Grammar School, Sydney
FAQ
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What company does Roger Hanney work for?
Roger Hanney works for RogerHanney.com.
What is Roger Hanney's role at RogerHanney.com?
Roger Hanney is listed as Strategic Business Consultant at RogerHanney.com.
Where is Roger Hanney based?
Roger Hanney is based in Sydney, New South Wales, Australia while working with RogerHanney.com.
What companies has Roger Hanney worked for?
Roger Hanney has worked for Rogerhanney.Com, Accent Group Limited, Hoka Australia, Aroc Sport, and The Ironman Group Oceania.
How can I contact Roger Hanney?
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What schools did Roger Hanney attend?
Roger Hanney holds Masters Degree (Incomplete), Environmental Law, Credit Avg from University Of Sydney.
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