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Experienced business leader with success in product management, marketing, strategic planning and business growth initiatives for technology driven companies.I have led business development initiatives, product launches and marketing campaigns involving a wide range of products including test instruments, flat displays, LED lighting, computing, medical devices, food and beverages, process control, solar power and many more.I am available for project leader and management positions involving business growth initiatives and new opportunity evaluations. The focus of my contributions is the development and management of winning product strategies and market-driven business models. I have more than 30 yrs of experience in corporate leadership and strategic consulting roles. I have a B.S. degree in engineering, an M.B.A. and have served as adjunct professor of technology management for Oregon Health and Science University. I co-founded the Be Market Oriented collaborative and have served on the boards of The Indus Entrepreneurs, Product Development and Management Association and Smart Grid Northwest.
Roger Hicks Consulting Llc
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Strategic Business Development ConsultantRoger Hicks Consulting LlcPort Orchard, Wa, Us
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Sales ConsultantCrucial First Meeting Advisors Sep 2016 - PresentWashington, United StatesWe are a sales productivity improvement agency dedicated to helping B2B sales executives enhance the performance of their sales teams. We achieve this by equipping them with valuable content, buyer journey insights, and expertise in value selling, all designed to make a lasting impression on customers right from the very first meeting. Our specialization lies in guiding teams to adopt sales resources and methods that go beyond conventional product-centric approaches. One area where we excel is in helping your sales team navigate the new buying environment successfully.
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Strategic Business Development ConsultantRoger Hicks Consulting Llc Jan 2005 - PresentTacoma, Wa AreaI help executives and senior mangers grow their companies by evaluating markets, doing sales readiness assessments, developing business plans and managing product projects. Looking for engagements with small, medium and large corporations or business units to conduct market and technology assessments and studies for new business and product ideas, manage new product introduction efforts, implement market development programs, direct business development activities and develop strategic business plans. Current areas of interest include: renewable energy, building information systems, additive manufacturing, remote monitoring services, smart grid, information display solutions, food processing, security, telematics and recycling. Examples of companies I have consulted for include: Smart Grid Northwest, PNNL, Key Technology, Anritsu, FEI, Schneider Electric, PV Powered, Planar Systems, Tomra, HP, Agilent and Avocent.
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Vp Product Management And MarketingLuxapel Lighting Jul 2015 - PresentPortland, OregonDevelop marketing and product plans for LED lighting instruments used in entertainment and commercial applications.
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Vp Product Management And MarketingLuxium Lighting Jul 2015 - PresentTacoma, Wa Area
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Vp Product Managment And MarketingLuxium Lighting Jul 2015 - Jul 2023Tacoma, Wa Area
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Programs ChairSmart Grid Northwest 2010 - 2014Portland, Oregon AreaTrade association for the smart grid ecosystem that promotes the transition to a smarter electric energy system -
Adjunct ProfessorOregon Health And Science University Jan 2006 - May 2011Oregon Health Sciences UniversityAdjunct Professor for Management of Science and Technology ProgramDeveloped and taught a graduate level course in Strategic Management with a focus on strategy formation and implementation for both established and emerging technology companies. Organized numerous business plan judging competitions for students and entrepreneurs involved in technology businesses and start-up companies. -
Strategic Marketing And Product Manager - Solar Inverter SystemsAdvanced Energy Feb 2007 - Sep 2008Bend, OregonEnlisted as a contract employee for inverter development and data monitoring services for PV Powered. Manage introduction and operation of remote monitoring services for commercial and residential grid-tied photovoltaic inverter systems.• Introduced internet based monitoring services for residential and commercial inverter customers• Member of metering standards committee for California Solar Initiative• Arranged partnerships with third-party monitoring solution providers -
Strategic Marketing EngineerIntel Corporation Dec 2005 - Jan 2007Hillsboro, OregonSupport strategic planning activities of Platform Solutions Division by conducting market research and evaluating competitive trends in consumer electronics markets. Investigated market trends, emerging technologies and evolving applications for computer solutions intended for home media and control solutions. Collaborate with platform development teams and ecosystem partners to define product priorities and market development needs.• Developed bill of materials costing tool for compute systems and media servers.• Created strategic business plan and product line roadmap for digital home concept platforms -
Strategy Marketing DirectorPlanar Systems May 2001 - May 2005Directed strategic business planning, market analysis and new product evaluation efforts. Conducted business development activities in the Retail, Industrial, Medical, Transportation and Commercial display markets. Reports to CTO and VP Corporate Development and Marketing.• Worked with R&D team and business units as the leader of new business initiative projects to investigate and propose plans for more than 40 product ideas• Developed plans for medical business that evolved from a $30M embedded component business to a $80M stand alone operation with a leadership position in medical imaging displays.• Investigated opportunities in large area signage and retail display systems that resulted in a major strategic thrust into platforms and services for large format display solutions. -
Product Marketing DirectorPlanar Systems Jan 1999 - May 2001Hillsboro, OregonManaged marketing activities for customized embedded display projects and business development efforts in medical, avionics and transportation markets. • Developed customer information database that enabled rapid communication with accounts and enabled the transition from a factory oriented structure to a market focused business culture.• Created product launch plans and channel support materials for the emerging LCD monitor business that went from nothing to a $125M in 4 years.• Managed new product introductions for high-performance color display product line by creating materials for trade-shows, press events, sales kits and internet promotions
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Strategic Planning DirectorTektronix Feb 1995 - Aug 1998Beaverton, OrResponsible for development of business strategy for engineering design market, conducting customer research and analyzed acquisition opportunities. Product planning for oscilloscopes, meters, analyzers and accessories products. Report to Vice President and Division Manager.• Produced first comprehensive set of strategic plans and product roadmaps for five product lines in a $500M measurement instruments business.• Developed and implemented a strategy to address industrial measurement markets by integrating acquired product lines, OEM instruments and custom designed solutions into a $30M business with more than 50% savings in overhead costs. -
Product Line ManagerTektronix Jan 1993 - Jan 1995Beaverton, OregonManagement responsibility for Product Marketing, Program Management and Project Engineering teams. Controlled product portfolio and marketing plans for over thirty models of test instruments sold through a global network of distributors. • Responsible for creation of TekTools brand that encompassed products from 3 divisions representing over $100M in revenue with a common marketing campaign and business plan.• Initiated and managed OEM relationships with manufacturers in Asia for low cost test equipment in order to expand the product portfolio by 30% and enable 10% cost reduction in one year.
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Product ManagerTektronix Jan 1988 - Jan 1993Directed product management and marketing efforts for $100M portfolio of T&M equipment. Managed eleven product managers to, develop products, analyze potential business partners and launch new products.• Created distribution channel plans and materials to transition a low cost instrument business from a direct to indirect sales model with more than 20 distributors in the U.S. in less than 6 months• Created catalogs, seminars, sales support literature, advertisements, training workshops and competitive comparisons that increased sales force effectiveness by more than 25% in one year.
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Foreign Business AdvisorBeijing No 1 Machine Tool Company May 1987 - Sep 1987Beijing City, ChinaWorked with and advised top management in Beijing on their strategy for machine tool exports to the US and other countries. Consulted on the development of a computer based manufacturing information system
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Technical Service Engineering ManagerTlt-Babcock, Inc. Jan 1985 - Aug 1986Cleveland/Akron, Ohio AreaResponsible for field service engineering team assigned to startup work, performance testing and resolving customer equipment problems.• Ran a 10 person field service engineering team and transitioned it from a cost center to a profit center with over $2M in revenue in one year with numerous service offerings for fan customers. -
Project ManagerTlt-Babcock, Inc. Jan 1982 - Jan 1985Cleveland/Akron, Ohio AreaLeadership role in the design, procurement, manufacturing, installation and testing of custom designed industrial fans. Profit and loss responsibility for custom fan system contracts.• Managed development and installation of major fan system contract worth more that $5M for City of Baltimore tunnel project that included coordination of designers, suppliers and installers.• Perform Field Engineering Services for power plants, mines, tunnels, process lines and factories• Conduct performance analysis diagnostics of rotating machinery.
Roger Hicks Skills
Roger Hicks Education Details
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Marketing, New Ventures, Operations -
Mechanical Engineering
Frequently Asked Questions about Roger Hicks
What company does Roger Hicks work for?
Roger Hicks works for Roger Hicks Consulting Llc
What is Roger Hicks's role at the current company?
Roger Hicks's current role is Strategic Business Development Consultant.
What is Roger Hicks's email address?
Roger Hicks's email address is ro****@****ast.net
What is Roger Hicks's direct phone number?
Roger Hicks's direct phone number is +150380*****
What schools did Roger Hicks attend?
Roger Hicks attended Case Western Reserve University, University Of Akron.
What are some of Roger Hicks's interests?
Roger Hicks has interest in Sailboat Racing, Investing, Environment, Education, Cycling, Non Profit Charities, Science And Technology, Architecture, New Venture Consulting, Mountaineering.
What skills is Roger Hicks known for?
Roger Hicks has skills like Product Management, Strategy, Program Management, Product Marketing, Product Development, Business Development, Start Ups, Cross Functional Team Leadership, Business Strategy, Strategic Planning, Project Management, Management.
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3optonline.net, yu.edu, einstein.yu.edu -
Roger Hicks
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