Roger Hurni is an innovative entrepreneur, highly regarded behavior strategist, and renowned branding expert who has significantly impacted the field of marketing and communication over a distinguished career. As the founder of Off Madison Ave and LighthousePE, Roger has established a unique niche, providing a distinct perspective on organizational challenges and opportunities. Roger’s work in Behavioral Marketing has enabled him to achieve outstanding results for his clients by deciphering human behavior and transforming insights into actionable strategies. With extensive experience in national client engagement, Roger is a sought-after speaker who shares his expertise on achieving exceptional sales and marketing outcomes through the lens of Behavioral Marketing and customer experience. His presentations blend insightful perspectives with engaging content, giving audiences practical steps to elevate themselves and their organizations. Roger's illustrious career includes collaborations with iconic brands such as ABC Network, Nike, Doubletree Hotels, Starwood Hotels, P.F. Chang’s, PetSmart, Safeway, Wells Fargo, and WD-40. His deep understanding of branding's intrinsic value has been instrumental in the growth and prosperity of numerous organizations. Acknowledged for his exceptional contributions to the industry, Roger has received numerous prestigious awards, including honors from The Clio's, Cannes Lions, ADDYs, Radio Mercury Awards, and New York Festivals. He has been recognized as Interactive Marketing Person of the Year twice by the Arizona Innovation Marketing Association and Ad Person of the Year. He has been distinguished as a finalist for the Ernst and Young Entrepreneur of the Year award. Roger's commitment to the field extends beyond his professional endeavors. He has served as the President of the Arizona Innovation Marketing Association board, demonstrating his dedication to advancing marketing innovation. Roger plays a pivotal role as a member of the esteemed Walter Cronkite Endowment Board. He also contributes his expertise by serving on the Worldcom Public Relations Group global board, where he previously held the prestigious position of Global Chair.Roger's first book, "Outthink. Outperform. Transform Your Organization Through Behavioral Marketing," was released in 2024. This eagerly anticipated publication will provide readers with valuable insights and strategies to further empower organizations in harnessing Behavioral Marketing's potential.