Rogério De Andrade Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

Liderando a equipe de marketing a expandir a presença da marca e atingir as metas financeiras.

São Paulo Area, Brazil

Responsibilities: • Amazon Seller in the US Market: Private label products, product resale, listing optimization and PPC advertising experience. • Support and teach clients how to find profitable products to resell on Amazon, (Online Arbitrage and Retail Arbitrage Models) as well as how to launch and promote their own branded products on Amazon.• Online marketing, social media and digital presence strategies for clients.• Building customer focused sales funnels and copywriting… Show more Responsibilities: • Amazon Seller in the US Market: Private label products, product resale, listing optimization and PPC advertising experience. • Support and teach clients how to find profitable products to resell on Amazon, (Online Arbitrage and Retail Arbitrage Models) as well as how to launch and promote their own branded products on Amazon.• Online marketing, social media and digital presence strategies for clients.• Building customer focused sales funnels and copywriting to generate and nurture leads, e-mail marketing, inbound/outbound marketing and social media management.Main Accomplishments:• Executed online launches for e-commerce clients and digital products in various segments including: FMCGs, coaching, personal finance, trading, cake design, cooking, fashion, leadership, digital marketing, sales and entrepreneurship. Show less

São Paulo Area, Brazil

We are a collaborative platform to generate business which unites senior level professionals (presidents, C-Levels, directors, senior managers, entrepreneurs, academics, consultants and headhunters) with a high level of influence in the market and varying areas of expertise. Out strength comes in effective connections and focus in the long term and in the seniority of our members. Our objectives are: generate business, promote best practices, connect with the best professionals and help others.

São Paulo Area, Brazil

Projects conducted on behalf of Sport MK, a Sports Marketing Agency:- "Football Against Breast Cancer"​- "Football Against Cancer in Children"​- "Organ Donation"​- "Blood Donation"​- "Brand Activation in Sports"​Activities: - Developed and structured campaigns.- Market analysis and research for best practices.- Briefed and negotiated with Advertising Agencies, Public Relations Agencies, Brand Activation Agencies and Charities.- Developed sponsorship… Show more Projects conducted on behalf of Sport MK, a Sports Marketing Agency:- "Football Against Breast Cancer"​- "Football Against Cancer in Children"​- "Organ Donation"​- "Blood Donation"​- "Brand Activation in Sports"​Activities: - Developed and structured campaigns.- Market analysis and research for best practices.- Briefed and negotiated with Advertising Agencies, Public Relations Agencies, Brand Activation Agencies and Charities.- Developed sponsorship quotas/packages- Responsible for estimating and controlling approved budget.- Presentation to key partners.Marketing/business consultant for Maia, a construction material retailer.- Developed business plan contemplating the company's turnaround.- Implementation of new business intelligence system for billing/accounting/inventory control.- Changes to the layout of the store.- Training employees in Customer Service and Merchandising techniques.- Result: Business Plan partially implemented by owners. Show less

São Paulo Area, Brazil

A $6.1 billion/year multinational consumer goods company. Presence in categories including Tools, Strollers, Stationery, blinds, cookware, and domestic appliances.• Reported to the VP of Marketing Latin America.Responsibilities: • Develop and implement a winning consumer-centric market entry strategy for the stationery division in Brazil including marketing plan, commercial and channel strategies and all P&L estimates.• Manage the Coloring Category for Latin… Show more A $6.1 billion/year multinational consumer goods company. Presence in categories including Tools, Strollers, Stationery, blinds, cookware, and domestic appliances.• Reported to the VP of Marketing Latin America.Responsibilities: • Develop and implement a winning consumer-centric market entry strategy for the stationery division in Brazil including marketing plan, commercial and channel strategies and all P&L estimates.• Manage the Coloring Category for Latin America.Main Accomplishments:• Implemented the communication plan contemplating digital media, TV, radio, Public Relations and Point of Sale activation which increased total awareness of the Paper Mate brand from 36% to 52% in 3 months.• PR activities which brought a return on investment of over 650%.• Marketing plan for Latin America: launch of new products, distribution expansion, promotions and media campaigns, increasing sales by +17%.• Adjusted the product mix in Mexico increasing the gross margin by +16%. Show less

São Paulo Area, Brazil

A $1.8 billion multinational consumer goods company, ($200M in Brazil). Present in the Stationery, Lighters, Shavers and Personal Hygiene categories.• Reported to the Managing Director.Responsibilities: • Lead the marketing team to reach sales and profit targets.• Full P&L responsibility.Main Accomplishments:• Launched over 100 new products increasing sales by $9 million.• Extension of the BIC brand into the batteries and notebooks categories.•… Show more A $1.8 billion multinational consumer goods company, ($200M in Brazil). Present in the Stationery, Lighters, Shavers and Personal Hygiene categories.• Reported to the Managing Director.Responsibilities: • Lead the marketing team to reach sales and profit targets.• Full P&L responsibility.Main Accomplishments:• Launched over 100 new products increasing sales by $9 million.• Extension of the BIC brand into the batteries and notebooks categories.• Redefined investments and expenses to bring the Shaver Category back to profitability reaching Net Profits of $6 million, (19.8% over Budget). Show less

Connecticut, United States

• Reported to the Global VP of Marketing.Responsibilities: • Develop new products through managing cross-functional teams.• Support regional directors and teams to define and implement marketing plans.• Guarantee alignment with global strategies and objectives.• Responsible for global sales exceeding $750 million.Main Accomplishments:• Developed 15 new products for global launch. • Repositioned the PIMACO brand for geographic expansion in Latin America… Show more • Reported to the Global VP of Marketing.Responsibilities: • Develop new products through managing cross-functional teams.• Support regional directors and teams to define and implement marketing plans.• Guarantee alignment with global strategies and objectives.• Responsible for global sales exceeding $750 million.Main Accomplishments:• Developed 15 new products for global launch. • Repositioned the PIMACO brand for geographic expansion in Latin America leading to a 13% increase in sales.• Coordinated the discontinuation of 120 products to increase efficiency in the plants and focus on commercialization of SKUs with higher volumes / profitability. Show less

São Paulo Area, Brazil

• Reported to the Marketing Director LATAM.Responsibilities: • Manage the Stationery Category in South America with sales exceeding $80 million.• Develop and execute annual marketing plan: manage marketing budget, advertising campaign, brand management, profitability analysis, consumer research, incentive and promotional programs.• Coordinate cross-functional teams including Manufacturing, Supply Chain, Finance and Trade Marketing teams to develop and launch new… Show more • Reported to the Marketing Director LATAM.Responsibilities: • Manage the Stationery Category in South America with sales exceeding $80 million.• Develop and execute annual marketing plan: manage marketing budget, advertising campaign, brand management, profitability analysis, consumer research, incentive and promotional programs.• Coordinate cross-functional teams including Manufacturing, Supply Chain, Finance and Trade Marketing teams to develop and launch new products.Main Accomplishments:• Developed strategic partnerships with Unilever/OMO and Nestlé/Cereals to maximize the distribution and visibility of new products. • Led category management initiative at Grupo Pão de Açucar to strengthen the relationship with the client and increase sales.• Managed portfolio including P&L analysis, cost reduction projects and SKU rationalization leading to an increase in sales of 16% per year between 2000 and 2005.• Developed the Latin America marketing plan for the Gel product line, achieving market leadership in 18 months.• Launched more than 60 new products.• Renegotiated contracts with Disney, Mattel and Warner Brothers reducing minimum guarantee by 21% on licensing products. Show less

São Paulo Area, Brazil

Worldwide producer of B2B conferences and technical publications.• Reported to the Marketing Director LATAM.Responsibilities: • Responsible for the B2B marketing of local and regional, (Latin America) conferences for the Telecoms and IT Divisions with a marketing budget of $850,000/year. • Develop marketing campaigns including direct mail, print advertising, e-mail marketing and telemarketing activities.Main Accomplishments:• Participated in the start-up of… Show more Worldwide producer of B2B conferences and technical publications.• Reported to the Marketing Director LATAM.Responsibilities: • Responsible for the B2B marketing of local and regional, (Latin America) conferences for the Telecoms and IT Divisions with a marketing budget of $850,000/year. • Develop marketing campaigns including direct mail, print advertising, e-mail marketing and telemarketing activities.Main Accomplishments:• Participated in the start-up of the Brazilian office including the implementation of administrative processes for the Marketing and Customer Services departments and in the development of the company database of almost 300,000 records.• Negotiated with suppliers and printers achieving 14% cost reduction of printing materials. Show less

London, England

- Reported to the Team Leader.- Supported the Marketing Department of the Business Management Team in all marketing activities.- Was trained for 7 months in preparation to transfer to the company's new office in Brazil.

Mba, Business Administration

Major in the Strategic Management of Technology

Ba (Hons), Business Administration

School, School

Education record