Rogerio Gonçalves

Rogerio Gonçalves Email and Phone Number

DIGITAL MARKETING MANAGER | SPECIALIST IN DIGITAL & DATA DRIVEN MARKETING | INFLUENCER MARKETING | DIGITAL COMMUNICATION | EMPLOYER BRANDING @ IBM
new york, new york, united states
Rogerio Gonçalves's Location
São Paulo, São Paulo, Brazil, Brazil
About Rogerio Gonçalves

I am an accomplished marketing professional with 18 years of experience in strategic planning, branding, digital marketing, public relations, and media integration within the Marcom industry. My primary focus is driving business growth using my skills in data analysis, innovation, and strategic leadership. I have consistently achieved exceptional results throughout my career, including increasing brand visibility, successfully launching products and services, and optimizing business outcomes. I have a proven track record of executing numerous online and offline marketing campaigns, always prioritizing the achievement of key performance indicators, financial targets, and project deadlines.KEY COMPETENCIES AND RESPONSIBILITIES• Strategy and Planning: Market Share Analysis, P&L, and strategic marketing planning• Digital Marketing and Growth Marketing: Strategy and management of digital campaigns, influencer marketing, social media, and brand content• Public Relations and Integrated Communication: Integration and implementation of Public Relations and Marketing strategies (on/off)• Media Strategy: Integrated planning of online and offline media.• Leadership and Digital Transformation: Experience in leading multifunctional teams, digital transformation, and innovation department structuring• Account and Results Management: Strategic and operational management of accounts in various sectors (B2B & B2C), results analysis, and campaign operational management• Financial and Budget Management: Skill in financial management, budget analysis and optimization• Analytical Thinking and Problem-Solving: Business acumen, analytical mindset and ability to solve complex marketing and communication problems• Leadership and Collaboration: Ability to lead multifunctional teams with a participative and inspiring management style• Technical Skills: Proficient in the Microsoft Office suite, Google Analytics, Meta Campaign Management Platform (Facebook), and operationalization of artificial intelligence tools• Speaking Engagements: Experience as a speaker on topics such as Media Sustainability, the Data Era, and Editorial Intelligence

Rogerio Gonçalves's Current Company Details
IBM

Ibm

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DIGITAL MARKETING MANAGER | SPECIALIST IN DIGITAL & DATA DRIVEN MARKETING | INFLUENCER MARKETING | DIGITAL COMMUNICATION | EMPLOYER BRANDING
new york, new york, united states
Website:
ibm.com
Employees:
512090
Rogerio Gonçalves Work Experience Details
  • Ibm
    Global Senior Brand And Content Strategist
    Ibm Apr 2024 - Present
    São Paulo, Brazil
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  • Purple-Z Contech
    Founder -Partner
    Purple-Z Contech Jul 2019 - Present
    São Paulo, São Paulo, Brazil
    • Strategic planning and operationalization of the startup's launch campaign• Sales curve management and lead generation projects through the implementation of digital marketing, content marketing, and social media strategies• Development and leadership of multifunctional teams, resulting in greater operational efficiency and resource optimization• P&L analysis of proposed and executed projects and campaigns• Market analysis and tracking of projects and campaigns to ensure established KPIs (lead volume, Net Sales, margin, growth curve)
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  • Havas Health & You
    Content Marketing Director
    Havas Health & You Aug 2019 - Sep 2020
    São Paulo, Brazil
    Responsible for strategic coordination and management of content campaigns and media integration for pharmaceutical industry clients.
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  • Edelman Brasil
    Senior Digital Director
    Edelman Brasil Sep 2018 - Jun 2019
    São Paulo, Brazil
    • Market analysis, planning, integration, and implementation of digital marketing, influencer, and public relations campaigns• Responsible for the development and launch of integrated brand content strategies (on/off) for clients such as HP, Decathlon, Adidas, Heineken, among others• Management of digital strategic planning for all agency clients• Management of the media department and media buying operational• Operational and financial management of planning, digital marketing, and influencer marketing areas• Management and maintenance of client relationships• Leadership and team management• Financial and Budget Management
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  • Fleishmanhillard
    Director Of Digital Marketing And Innovation
    Fleishmanhillard Apr 2017 - Sep 2018
    São Paulo, Brazil
    • Led the company's digital transformation, implementing new technologies and processes that improved operational efficiency and service quality• Managed digital marketing, content and influencer marketing operations for agency clients• Managed media planning and operationalization for agency clients• Developed internal startups to promote the dissemination of new products and publishing concepts• Responsible for strategic marketing planning for agency clients• Operational and financial management of the digital marketing department• Leadership and team management• Financial and Budget Management
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  • Burson-Marsteller
    Integrated Marketing And Innovation Manager
    Burson-Marsteller Jul 2014 - Apr 2017
    São Paulo, Brazil
    • Responsible for strategic digital marketing planning for agency clients such as Boticário, Natura, Intel, Heineken, Electrolux and Ford.• Integrated public relations and digital marketing strategies (on/off)• Responsible for the innovation and development of new products and services department• Operational and financial management of the integrated planning department• Client relationship management• Leadership and team management
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  • Burson-Marsteller
    Lead Digital Marketing Strategist - Brazil
    Burson-Marsteller Jul 2012 - Apr 2017
    São Paulo, Brazil
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  • Burson-Marsteller
    Senior Digital Marketing Executive
    Burson-Marsteller Aug 2011 - Jul 2012
    São Paulo, Brazil
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  • Young & Rubicam / Vml
    Digital Account Manager
    Young & Rubicam / Vml Jan 2010 - Jul 2011
    São Paulo, Brazil
    • Management of accounts of companies in several different fields• Digital media campaigns and action planning focused on interactive marketing• Customer relationship management and maintenance• Digital media creation and writing• Concept creation and mechanics development for games • Creation of digital promotional campaigns• Concept creation of proper and effective use of Augmented Reality• Monitoring and report generation of the results of customer's digitals campaigns• Diagnosing, planning, presenting, developing and deploying Digital Interactive Marketing projects• New projects and sales program creation based on internal marketing and promotional actions• Social networks insertion actions for corporate brands• Results analysis reports and implementation of new actions • Briefing development and coordination with customer approval • Customer budget management • Planning, creation and development of interactive social media projects• Media planning focused on the optimization of online campaign performance • Mobile marketing actions integration with new and ongoing campaigns• Clients - Casas Bahia, Santher, Tenda, Goodyear
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  • Soluttia
    Co-Founder - Lead Creative And Planner
    Soluttia Jun 2006 - Dec 2009
    São Paulo, Brazil
    Responsible for creating and developing game mechanics and interactive marketing actions
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  • Gazeta Mercantil
    New Media Associate
    Gazeta Mercantil Jan 2004 - Dec 2005
    São Paulo, Brazil
    • Assisted in the capture and execution of new media projects

Rogerio Gonçalves Skills

Digital Media Social Media Mobile Marketing Social Networking Promotions Digital Marketing Online Advertising Online Marketing Social Media Marketing Digital Strategy E Commerce User Experience Information Architecture New Business Development Creative Development Storytelling Digital Convergence Marketing Communications Creative Direction Advertising Marketing Strategy Direct Marketing Crm Interactive Marketing Corporate Branding Interactive Advertising Sem Integrated Marketing Media Planning New Media Strategy Corporate Communications Marketing Public Relations

Rogerio Gonçalves Education Details

Frequently Asked Questions about Rogerio Gonçalves

What company does Rogerio Gonçalves work for?

Rogerio Gonçalves works for Ibm

What is Rogerio Gonçalves's role at the current company?

Rogerio Gonçalves's current role is DIGITAL MARKETING MANAGER | SPECIALIST IN DIGITAL & DATA DRIVEN MARKETING | INFLUENCER MARKETING | DIGITAL COMMUNICATION | EMPLOYER BRANDING.

What schools did Rogerio Gonçalves attend?

Rogerio Gonçalves attended Escola Superior De Propaganda E Marketing, Universidade Presbiteriana Mackenzie.

What skills is Rogerio Gonçalves known for?

Rogerio Gonçalves has skills like Digital Media, Social Media, Mobile Marketing, Social Networking, Promotions, Digital Marketing, Online Advertising, Online Marketing, Social Media Marketing, Digital Strategy, E Commerce, User Experience.

Who are Rogerio Gonçalves's colleagues?

Rogerio Gonçalves's colleagues are Champa Narayana, Stephen Connelly, Rosina Sommerhäuser, Abhishek Sharma, Christie Poimboeuf, Tim Malkemus, Thierry Claux.

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