Leading the Strategy and the Transformation Program of Oi during its restructuring process and Judiciary Recovery (Chapter 11) period - "A smooth sea never made a skilled sailor" - Franklin D. Roosevelt

Full responsible for the Residential and SME Fiber business. With the challenge to accelerate growth and improve profitability of the operation. Leading a great team of professionals running at the same time a commercial turn around, moving all in to agile at scale and changing the culture from a monolithic Telco company based on Infrastructure to a Service company based on clients.

Development of the transformation program of Oi, including radical simplification and digital transformation, also responsible for new business Development and to manage Oi's data strategy (CDO).

Successfully startup of Live TIM, the best Fiber broadband service in Brazil:From green light to the first client in 5 months (worldwide benchmark), including network deployment, IT development, organization and sales channel set up.Introduction of innovative technological approach tailor made for emerging market (aerial FTTx with cabinets distributed in electric poles). The last to arrive, Live TIM became the market leader in the Ultra Broadband segment in less than two years with the highest customer satisfaction index and NPS.

Investor and Board Member of Fry's operation in São Paulo with two restaurants in Ibirapuera and Center Norte Shopping Centers

Responsible for the repositioning of the company during the turnaround program, defining strategy, offers, and communication strategy. As a result, TIM grew from ~39 million to 70+ million subscribers, moving from third to second player in market share and first in growth speed:Reposition the company from high end post-paid to prepaid, enjoying Brazilian middle-class boom (40 million new consumers in the market in only 4 years). Launch of innovative concepts to prepaid segment such as pay per call instead of pay per minute, long distance tariffs elimination, prepaid daily data plans, entry level smartphones. Brand repositioning (new brand icons, formats, and proposition)Also responsible for Strategic planning, including M&A support

Co-Founder, Angel investor and Advisor of the Company

Work in projects across different functions (Strategy, HR, Finance, Marketing, Sales, Network, IT), subjects (organization, strategy, efficiency, go-to-market, M&A) and geographies (10 countries in 4 continents).Examples of projects include market entry strategy, fixed-mobile convergence, TLC-Media convergence, spectrum auctions, M&A, post-merger integration, the launch of new products, reorganization and efficiency programs.

Company acquired by Value Partners.Based in London, worked in engagements in Saudi Arabia, Kuwait, Australia, and the UK

Worked in the startup of the business unit of consulting services that eventually became Logicalis.Technology strategy, technical due diligence, support in technology and vendor selection.

Project management of telecommunications turnkeys of wireline systems and networks for operators such as AT&T, Telefonica and Brasil Telecom