Managed traditional public affairs and social media activities in the countryConducted 15 media interviews for the General Manager and Regional VP of North AsiaMaintained and enhanced media relations and relationships with local civil aviation authorities and increased annual media coverage by 15%Led the 30th Anniversary campaign and launching of a new food and beverage conceptChaired the Request for Proposal for social media and traditional PR for better control over… Show more Managed traditional public affairs and social media activities in the countryConducted 15 media interviews for the General Manager and Regional VP of North AsiaMaintained and enhanced media relations and relationships with local civil aviation authorities and increased annual media coverage by 15%Led the 30th Anniversary campaign and launching of a new food and beverage conceptChaired the Request for Proposal for social media and traditional PR for better control over out-sourced retainer agencies Show less

Managed 37 media interviews for the country President and the company CEOImproved the media relations and gained over 300 pages of editorials from mediaHosted 25 press conferences, media briefings and seminars and 5 media demo flightsTranslated 22 product brochures and created the flyer Embraer in Numbers

Handled the company’s relationship with government departments and various mediaGuided media events for the company and its subsidiaries, monitored media coverage during and after events.Managed media events and reports covering domestic military air personnel at the country’s 60th anniversary of aviation industryEstablished the SMS platform for AVIC and started the push message news service for AVIC NewsChaired the promotion and operation of the Aviation Pavilion during 2010… Show more Handled the company’s relationship with government departments and various mediaGuided media events for the company and its subsidiaries, monitored media coverage during and after events.Managed media events and reports covering domestic military air personnel at the country’s 60th anniversary of aviation industryEstablished the SMS platform for AVIC and started the push message news service for AVIC NewsChaired the promotion and operation of the Aviation Pavilion during 2010 Expo and liaison all PR issues in association with partners Show less