Roger Kallerud Email & Phone Number

San Francisco, Calif.

• Work with a marketing team of designers, project managers, and copywriters to create member communications and internal design projects for a health plan covering over 130,000 members
• Member materials include provider directories, handbooks, newsletters, health information fact sheets, internet sliders, transit advertisements, and direct mail communications
• Internal company design projects include creating brand guidelines for the Healthy San Francisco program, intranet designs in SharePoint, and environmental graphics

San Francisco, Calif.

Production and design for clients including Terris, Barnes & Walters/TBWB Strategies, HNTB, Old Republic Title Co., Leapfrog, Grey Direct, and EXP — the experience company.

San Francisco, Calif.

• Collaborated with creative services and marketing teams to conceptualize and create as many as 125 direct mail campaigns, print ads, promotions, catalogs, and other collateral materials with total measurable department.
• Responsible for all facets of design and production including composition, typography, photo research, and final file preparation and delivery
• Managed freelance designers
• Projects included catalogs, advertisements, brochures, posters, postcards, bookmarks, business cards, displays, and letter packages

Redwood City, Calif.

• User experience and interface design of internet marketplace and portal for the HVAC industry
• Designed news, discussion, commerce, storefront, and career channels
• Created graphics, banners, and other elements used throughout the site
• Edited and posted content to the site
• Helped manage product development and QA/usability testing
• Designed print advertising and collateral materials; solicited bids and selected print vendors

Pacific, Mo.

• Directed 10-person team responsible for production of over thirty new issues books and CDs per month as well as reprints, catalogs (including 448-page annual catalog), and promotional materials
• Team members included designers, typesetters, darkroom technicians, film strippers, and platers
• Responsible for employee scheduling and reviews
• Edited and proofread books for publication
• Extensive communication with authors/musicians and vendors
• Approved all book layouts, covers, and marketing materials

Creve Coeur, Mo.

• Worked with creative team to develop advertising and collateral campaigns from initial brainstorming through design, production, and post-production
• Designs included print ads, direct mail, posters, billboards, cinema slides, web banners, and promotional items for clients including FedEx, Sprint, MasterCard, and other Fortune 500 companies

Saint Louis, Mo.

• Supervised a team of three production artists responsible for producing newspapers, magazines, books, event programs, and other projects
• Helped plan the expansion of a community newspaper from bi-weekly to weekly publication including schedule and deadline changes, staffing, and equipment purchases

Bachelor Of Arts, Political Science

Certificate, Summer Publishing Institute