We help packaged goods suppliers and retailers work separately and even more crucially, together, to deliver objectively shopper orientated solutions to create profitable growth. With more than twenty years of consulting in the field of category management, shopper marketing, strategy and innovation, I am delighted now to be leading the global roll out of the unique shopper measurement program "Shopper Intelligence" which provides benchmarks of how shoppers shop the store and what they think and want, comparing between categories and retailers. What's unique about our system is each category gets compared to all the others, and each retailer to others. Its the comparison that's only available from us that creates the more powerful insights.This unique data informs category strategy, assists joint planning and tracks change over time and complements existing Scan, Panel and Loyalty card data sets. We aim to assist our clients to develop more effective category management strategies and joint business plans, then measure improvements.We specialise in: • Shopper Insights• Category Management• Category Strategy and Development• Shopper MarketingLaunched in Australia in 2007, our Industry programs now run in 10 countries including USA, UK, Ireland, France, Canada, Netherlands, New Zealand, South Africa and GermanyFor more details see www.shopperintelligence.com or contact me via email at roger.jackson@shopperintelligence.com. Also see my contact info for further ways to contact me.

Heading up development of a new global shopper benchmarking system to assist retailer - supplier joint planning. Shopper Intelligence is the first comprehensive global Industry solution to Shopper insights

SME owners and marketers: here is a new solution to help you improve your marketing outcomes despite the limits of small budgets. I created Sensecheck to solve the problem I've experienced myself over the last 15 years. Sorry, but we are too close to our own product to assess our messaging- we're trapped in our bubble. Nor can we can't afford swanky agencies. Market research is difficult and/or costly. Feedback from friends and colleagues may be ill informed and will definitely be sugar coated. The Sensecheck platform gets you an arms length, unbiased second opinion on marketing material from experienced marketing experts you can really trust. A savvy, objective point of view that may save you all the wasted cash of less than optimal marketing. Get a confidential check of your next marketing idea - try Sensecheck out - no charge first time out.

Brought the Advantage business into Australia and launched the first program in the region

I founded Real World Marketing to provide consulting solutions and operates bespoke projects for clients all with a focus on the supplier retailer relationship as the lens for success

Worked as an Associate Partner for Australia; delivering large scale category strategy and organisational development projects

Started a new marketing consultancy with a pragmatic focus on delivery at retail and relationships between suppliers and retailers

Headed commercial marketing for key product categories

I led Kraft's confectionery business at Somerfield, Safeway and Iceland

Brand Marketing and NPD projects

Marketing Trainee then Brand manager John West Foods

Headed up national development of a student campaigning organisation on campuses focused on the importance of Business and Industry to the economy