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Digital communication is pretty simple. It's simplicity that's hard.I deliver digital marketing and communications projects to connect a brand with its customers, clearly and elegantly. I bring special expertise to understanding and addressing marketing communications issues and opportunities faced by businesses providing care and services to seniors. Are you ready for the Age Boom? I work with business subject experts to develop and implement a strategy that fits the needs of the brand. I came to digital marketing via IT, which helps me "get" that technology is useless if it doesn't fulfill a business function and if the user experience doesn't work. I have rock solid project management skills and have managed multiple teams of internal and external resources to deliver websites and other projects.My goal with any digital communication is to kill the jargon and be clear. If your brand develops a voice that is crisp and distinctive you are a long ways towards finding and engaging your customer.WHAT I DO:• Brand strategy and architecture• Implement / update brand websites• Website content architecture• Web content production• Email campaign development and execution• Social media strategy and implementation• SEO strategy and implementation• SEM campaign strategy• Collateral suites and other communicationsI put together the right team for your project. If I can't do it, I know the people who can.
Roger Logan
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Digital Marketing Communications StrategistRoger Logan Jul 2015 - PresentNew York CityI deliver digital marketing and communications projects to connect a brand with its customers, as clearly and as elegantly as possible.Projects can include:Brand strategy and architectureImplement / update websitesWebsite content architectureWeb content productionEmail campaign development and executionSocial media strategy and implementationSEOSEM campaignsCollateral suites and other communicationsIf I can't do it, I know people who can.
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Director, Brand Management And New MediaJewish Home Lifecare Aug 2005 - Aug 2015New York CityDeveloped interactive strategy and directed implementation and operations of the corporate website, supporting brand image and awareness, lead generation and sales support for a complex mix of B:B, B:C, donor and other business critical customers. Directed content generation team, SEO efforts and subject expert content development. Directed corporate social media strategy and content and integration with other marketing communications channels. Implemented a B:C sales support website for a Jewish Home senior housing product and implemented an SEM campaign to drive consumer leads. Directed development of a direct to consumer campaign for a care management product, using out of home, print, digital display and SEM to drive leads to a campaign website for lead generation and sales support.Directed development and operations of a suite of branded direct emails to maintain engagement with B:B, B:C and constituent customers.Took lead role in corporate internal marketing efforts for mission critical initiatives. -
Director Of ItJewish Home Lifecare Jul 1997 - Aug 2005New YorkResponsible for internal web applications development and implementation, other systems implementation and IT operations. -
Process AnalystHebrew Home For The Aged At Riverdale May 1992 - Jun 1997New YorkIT planning and operations. Systems analysis. Planning and development of point of care data collection systems.
Roger Logan Skills
Frequently Asked Questions about Roger Logan
What company does Roger Logan work for?
Roger Logan works for Roger Logan
What is Roger Logan's role at the current company?
Roger Logan's current role is Digital Marketing Communications Strategist at Roger Logan.
What is Roger Logan's email address?
Roger Logan's email address is rl****@****hha.org
What are some of Roger Logan's interests?
Roger Logan has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Roger Logan known for?
Roger Logan has skills like Strategy, Strategic Planning, Email Marketing, Marketing Communications, Seo, Brand Development, Healthcare, Nonprofits, Data Analysis, Healthcare Information Technology, Marketing, Business Strategy.
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4aol.com, mercy.com, health-partners.org, phoenixchildrens.com
3 +151395XXXXX
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Roger Logan
Greater Houston2jpmchase.com, gmail.com
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