Roger Logan Email & Phone Number

New York City

I deliver digital marketing and communications projects to connect a brand with its customers, as clearly and as elegantly as possible.Projects can include:Brand strategy and architectureImplement / update websitesWebsite content architectureWeb content productionEmail campaign development and executionSocial media strategy and implementationSEOSEM campaignsCollateral suites and other communicationsIf I can't do it, I know people who can.

New York City

Developed interactive strategy and directed implementation and operations of the corporate website, supporting brand image and awareness, lead generation and sales support for a complex mix of B:B, B:C, donor and other business critical customers. Directed content generation team, SEO efforts and subject expert content development. Directed corporate social media strategy and content and integration with other marketing communications channels. Implemented a B:C sales support website for a Jewish Home senior housing product and implemented an SEM campaign to drive consumer leads. Directed development of a direct to consumer campaign for a care management product, using out of home, print, digital display and SEM to drive leads to a campaign website for lead generation and sales support.Directed development and operations of a suite of branded direct emails to maintain engagement with B:B, B:C and constituent customers.Took lead role in corporate internal marketing efforts for mission critical initiatives.

New York

Responsible for internal web applications development and implementation, other systems implementation and IT operations.

New York

IT planning and operations. Systems analysis. Planning and development of point of care data collection systems.