Roger Luxton

Roger Luxton Email and Phone Number

Director of Solutions Consulting at Alterian @ Alterian
denver, colorado, united states
Roger Luxton's Location
Greater Nottingham, United Kingdom
Roger Luxton's Contact Details

Roger Luxton personal email

n/a
About Roger Luxton

An experienced Pre-Sales professional, Analyst, Marketing Consultant and Marketer with over 25 years experience in Marketing gained working clientside, in agencies, at Marketing Services Providers and more recently at technology providers.My early career encompassed all marketing disciplines including above and below the line communication, PR, Market Research, Copywriting, Campaign Planning, Product Development, with a particular emphasis on Direct Marketing.Throughout my career I have always focused on successfully helping marketing departments use data to drive better decisions. Specifically through the use of data planning, predictive analytics and database marketing software.I’ve been a top Pre-Sales and Consultancy performer at MarkIT, Alterian and SDL and helped to land and develop both direct and partner deals. Specialties: Data Planning, Customer Insight and Analytics, Database Marketing, Technical Pre Sales, Direct Marketing, Database Marketing, Predictive Analytics, Project Management, Software Training, Solution Implementation, Campaign Management, Multi-Channel Customer Management, Marketing Strategy, Marketing Performance Reporting

Roger Luxton's Current Company Details
Alterian

Alterian

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Director of Solutions Consulting at Alterian
denver, colorado, united states
Website:
alterian.com
Employees:
57
Roger Luxton Work Experience Details
  • Alterian
    Director Of Solutions Consulting
    Alterian Dec 2018 - Present
    Lead pre sales activity for Alterian globally for our Real-Time Customer Experience and Campaign Management platform.
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  • Alterian
    Senior Solutions Consultant
    Alterian Jan 2017 - Dec 2018
    Provide Pre-Sales support on our real time decisioning, analysis, campaign management, email and customer experience technology to existing clients, prospects and partners
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  • Gbgplc
    Marketing Solutions Director
    Gbgplc Jul 2015 - Dec 2016
    Leading the Marketing Solutions Team within the Marketing Services division of GBG. Key responsibilities include:- Defining potential solutions for prospective clients- Recommending strategies and solutions for existing clients- Working with the Product team on new product development
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  • Gbgroup Plc
    Marketing Solutions Consultant
    Gbgroup Plc Dec 2013 - Jul 2015
    Working within the Marketing Services Engagement team at GBGroup. Key responsibilities include:- Providing Pre-Sales support for our Campaign Management, Analytics, Digital, Loyalty, Social and Real Time solutions.- Delivering solutions to our existing clients, by providing analytics, insight and contact and marketing strategy.- Working with the Marketing and Product teams to develop propositions, provide thought leadership and contribute best practice content.
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  • Sdl Plc
    Industry Marketing Director
    Sdl Plc Jul 2012 - Nov 2013
    Working within the Product Marketing Team of the Campaign Management and Analytics Division, key responsibilities include:- Developing solutions for particular industry sectors, such as retail, travel & leisure and financial services- Creating industry specific templates for dashboards, analytical reports and campaigns.- Supporting the development of specific propositions and collateral.- Developing marketing, analysis and campaign best practice white papers.
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  • Alterian (Sdl Alterian From January 2012)
    Principal Business Solutions Consultant
    Alterian (Sdl Alterian From January 2012) Apr 2005 - Jul 2012
    In January 2012, Alterian was required by SDL. SDL focuses on customer engagment technologies and services. SDL is the global leader in language translation, web content managment, campaign managment, customer and social analytics to optimize customer experience for brands worldwide. • Provide Pre-Sales support on our analysis, campaign management, social media, email and web behavioural products.• Respond to RFI/ITT/POC with technical product information, market positioning as well as provide product demonstrations.• Develop partners and prospective partners• Manage the successful outcome of trials, evaluations and proof of concepts.• Analyse marketing, customer and behavioural data to recommend data driven marketing strategies for our clients and prospects
  • Markit Information
    Head Of Consultancy
    Markit Information Feb 2001 - Apr 2005
    • Deliver CRM, Data and Marketing consultancy to our client base.• Project Manage major software implementations• Develop and deliver training courses• Lead pre-sales technical activity• Write PR articles, White Papers, Conference presentations and Marketing material.
  • Ehs Brann
    Analytics Director
    Ehs Brann Dec 1999 - Feb 2001
    • Manage and develop the Analytics team to provide CRM and Data consultancy to clients.• Provide direct marketing, e-commerce and data consultancy for clients and in pitches.• Lead the £1.5m Royal Mail and the £500k Guinness UDV database accounts.• Prepare PR, speak at conferences and write and produce all Marketing material.• Won three industry SMART awards for Consultancy and Analysis projects.• Generated analysis, CRM, training and consultancy sales of over £300,000 for clients including The Labour Party, National Blood Service, Barnardo’s and IBM.
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  • Ehs Brann
    Principal Planner
    Ehs Brann Feb 1997 - Dec 1999
    • Provide branding, direct marketing, data planning and contact strategy planning for clients.• Win new business and increase consultancy revenue from existing clients.• As lead planner for the Royal Mail account, delivered a £5 return for every £1 invested in their loyalty magazine programme and Web site.• Created revolutionary scorecards and segmentation models for Royal Mail.• Led planning of winning pitches for The Guardian Weekly and National Blood Service.
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  • Experian
    Marketing Manager
    Experian May 1995 - Feb 1997
    • Develop and implement the marketing and sales plan for the division.• Motivate and develop a team of 9 (Marketing, Telemarketing and Operational staff).• Manage Conferences, Seminars and Events to promote our services• Created a structured client communication and relationship marketing programme involving mailings, newsletters, seminars, trade shows and large conferences.
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  • Portman Building Society
    Marketing Manager
    Portman Building Society Jul 1993 - May 1995
    • Produced and implemented the Marketing Plan with a £1.5m budget.• Recruited and developed a team of four.• Created a planned multi-media contact strategy.• Delivered research on branding, new products, and mystery shopping. • Created predictive models to forecast investment trends.• Developed major direct marketing programme.• Increased leads generated within the branches by 10%.
  • Frizzell
    Marketing Executive
    Frizzell Dec 1990 - Jun 1993
    • Prepared Marketing plans for Insurance, Banking and Financial planning divisions• Controlled over 200 Direct Marketing activities annually within an £800,000 budget• Managed a new mailshot selection system to reduce lead times from 8 to 2 weeks.• Established a Campaign management process to increase planning and control.• Introduced seminar service producing additional profits of over £200,000.
  • Frizzell
    Information Centre Analyst
    Frizzell Jul 1988 - Dec 1990
    • Analysis of marketing, underwriting and business performance, • Developed and delivered software training in database, spreadsheets and word processing.• Providing technical support to business change programmes.

Roger Luxton Skills

Analytics Crm Database Marketing Direct Marketing Digital Marketing Strategy Campaign Management Segmentation Multi Channel Marketing Customer Insight Product Marketing Email Marketing Business Intelligence Management Marketing Strategy Pre Sales Market Research Customer Relationship Management Marketing Automation Lead Generation Marketing New Business Development Predictive Analytics Marketing Communications Direct Sales Leadership Analysis Partner Management Data Planning Market Analysis Social Media Sales Enablement B2b Marketing Business Development Copywriting Etl Market Planning Customer Experience Management Internal Communications

Roger Luxton Education Details

Frequently Asked Questions about Roger Luxton

What company does Roger Luxton work for?

Roger Luxton works for Alterian

What is Roger Luxton's role at the current company?

Roger Luxton's current role is Director of Solutions Consulting at Alterian.

What is Roger Luxton's email address?

Roger Luxton's email address is ro****@****plc.com

What is Roger Luxton's direct phone number?

Roger Luxton's direct phone number is +4413155*****

What schools did Roger Luxton attend?

Roger Luxton attended The Nottingham Trent University, The Institute Of Direct Marketing, Bournemouth University, Bournemouth University, Bournemouth University.

What are some of Roger Luxton's interests?

Roger Luxton has interest in Education.

What skills is Roger Luxton known for?

Roger Luxton has skills like Analytics, Crm, Database Marketing, Direct Marketing, Digital Marketing, Strategy, Campaign Management, Segmentation, Multi Channel Marketing, Customer Insight, Product Marketing, Email Marketing.

Who are Roger Luxton's colleagues?

Roger Luxton's colleagues are Iulia Elena Craciun, Jeffrey Jenkins, Lucy Felton, Mickael Morin, Stylianos Fazos Fazakis, Alex Thompson, Nick Breeze.

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