Roger Luxton Email & Phone Number

Lead pre sales activity for Alterian globally for our Real-Time Customer Experience and Campaign Management platform.

Provide Pre-Sales support on our real time decisioning, analysis, campaign management, email and customer experience technology to existing clients, prospects and partners

Leading the Marketing Solutions Team within the Marketing Services division of GBG. Key responsibilities include:- Defining potential solutions for prospective clients- Recommending strategies and solutions for existing clients- Working with the Product team on new product development

Working within the Marketing Services Engagement team at GBGroup. Key responsibilities include:- Providing Pre-Sales support for our Campaign Management, Analytics, Digital, Loyalty, Social and Real Time solutions.- Delivering solutions to our existing clients, by providing analytics, insight and contact and marketing strategy.- Working with the Marketing and Product teams to develop propositions, provide thought leadership and contribute best practice content.

Working within the Product Marketing Team of the Campaign Management and Analytics Division, key responsibilities include:- Developing solutions for particular industry sectors, such as retail, travel & leisure and financial services- Creating industry specific templates for dashboards, analytical reports and campaigns.- Supporting the development of specific propositions and collateral.- Developing marketing, analysis and campaign best practice white papers.

In January 2012, Alterian was required by SDL. SDL focuses on customer engagment technologies and services. SDL is the global leader in language translation, web content managment, campaign managment, customer and social analytics to optimize customer experience for brands worldwide. • Provide Pre-Sales support on our analysis, campaign management, social media, email and web behavioural products.• Respond to RFI/ITT/POC with technical product information, market positioning as well as provide product demonstrations.• Develop partners and prospective partners• Manage the successful outcome of trials, evaluations and proof of concepts.• Analyse marketing, customer and behavioural data to recommend data driven marketing strategies for our clients and prospects

• Deliver CRM, Data and Marketing consultancy to our client base.• Project Manage major software implementations• Develop and deliver training courses• Lead pre-sales technical activity• Write PR articles, White Papers, Conference presentations and Marketing material.

• Manage and develop the Analytics team to provide CRM and Data consultancy to clients.• Provide direct marketing, e-commerce and data consultancy for clients and in pitches.• Lead the £1.5m Royal Mail and the £500k Guinness UDV database accounts.• Prepare PR, speak at conferences and write and produce all Marketing material.• Won three industry SMART awards for Consultancy and Analysis projects.• Generated analysis, CRM, training and consultancy sales of over £300,000 for clients including The Labour Party, National Blood Service, Barnardo’s and IBM.

• Provide branding, direct marketing, data planning and contact strategy planning for clients.• Win new business and increase consultancy revenue from existing clients.• As lead planner for the Royal Mail account, delivered a £5 return for every £1 invested in their loyalty magazine programme and Web site.• Created revolutionary scorecards and segmentation models for Royal Mail.• Led planning of winning pitches for The Guardian Weekly and National Blood Service.

• Develop and implement the marketing and sales plan for the division.• Motivate and develop a team of 9 (Marketing, Telemarketing and Operational staff).• Manage Conferences, Seminars and Events to promote our services• Created a structured client communication and relationship marketing programme involving mailings, newsletters, seminars, trade shows and large conferences.

• Produced and implemented the Marketing Plan with a £1.5m budget.• Recruited and developed a team of four.• Created a planned multi-media contact strategy.• Delivered research on branding, new products, and mystery shopping. • Created predictive models to forecast investment trends.• Developed major direct marketing programme.• Increased leads generated within the branches by 10%.

• Prepared Marketing plans for Insurance, Banking and Financial planning divisions• Controlled over 200 Direct Marketing activities annually within an £800,000 budget• Managed a new mailshot selection system to reduce lead times from 8 to 2 weeks.• Established a Campaign management process to increase planning and control.• Introduced seminar service producing additional profits of over £200,000.

• Analysis of marketing, underwriting and business performance, • Developed and delivered software training in database, spreadsheets and word processing.• Providing technical support to business change programmes.

Mba, Master Of Business Administration

Diploma In Direct Marketing

Obtained Top Student Award

Cam Certificate In Communication Studies

Passed with Distinction

Dms, Diploma In Management Studies

Passed with Distinction

Business And Finance