Rogerio Machado (Roger) Email & Phone Number

United Kingdom

United Kingdom

Leading 5 full Royal Mail offices plus 18 remote offices in all aspects, including but not limited to planning, business, quality, management, finance, legal, health & safety and general operations disciplines.  Implemented an astonishing results turnaround, leveraging the Area’s performance across the board in fast pace; Full engagement with staff in.

USA / Brazil

Responsible for defining and developing the products portfolio providing strategic advice and guidance to the Company’s founder and owner with the ability to recommend solutions based on industry marketing and digital trends and best practices. Led marketing operations team in campaign strategy including social networks, digital, content and messaging and.

Latin America

Responsible for implementing all marketing and business development processes in Latin America. Launched the business from zero in 12 Latin America countries in less than 18 months defining the digital strategy to generate revenue and client acquisition projecting targets on daily, monthly and quarterly basis. Managed the key stakeholders and suppliers.

USA & Brazil

Responsible for the company's strategic planning (generating and executing), fully implementing the start-up in Brazil and United States establishing a multidisciplinary and international team of 15 professionals in two offices (Sao Paulo – Brazil, and California – United States). Start-up, development, and execution of the business plan and strategic.

Brazil

Responsible for developing the new brand identity. Rescued and leveraged the brand positioning of one of the most important Brazilian newspaper and media group, launching a new concept based on the number one category's attribute. Results: Top of Mind Brand and Most Admired Media Vehicle Awards in the country just 6 months after campaign launching..

Latin America

Analysed market segments and created effective marketing and business plans. Developed marketing and sales communication strategies as well as led the marketing team in developing and executing new channels and partners. Unified and preserved the company's brands positioning throughout Latin America (11 countries – all medias) based on the first ever.

Brazil

Responsible for developing and implementing marketing strategies and for developing and executing marketing plans and quarterly campaigns, leading branding and marketing activities internally and externally, building a customer database, finding new marketing opportunities managing annual marketing budget. Launched company's Pay TV brand and service and.

Brazil

Co-defined the brand strategy, positioning, launch, and maintenance of the company's long-distance service. Results: International calls market leadership achieved in 7 months (expectation was 18) and National calls market leadership achieved in 12 months (expectation was 24), delivering U$ 900 million revenue on first operational year (ahead of all.

Brazil

Led the Internet Products Business Unit from 3rd to 1st in company revenue among 5 other BUs, with 100% growth and representing 40% of total company's revenue mix. Responsible for the product research, market pricing analysis, competitor analysis, price implementation and product growth analysis, and provided initial volume planning and on-going sales.

Brazil

Built the strongest corporate client basis to the company, generating 50% growth in 1 year and delivering revenue of U$ 6 million. Established the first ever commercial case of pre-paid mobile massive sales through business partnership with the biggest newspaper in the country, reaching 50 thousand units sold in just 40 days - an unimaginable result at the.

São Paulo Area, Brazil

Co-led the North of Sao Paulo city branch to #1 position of corporate sales and revenue among 6 other branches by the effective usage of market research, followed by consistent commercial approach and tailored client offers and negotiations (B2B).

São Paulo And Porto Alegre Area, Brazil

Postgrad, Pgdip, Business Management

Master Of Business Administration - Mba, Business Administration And Management, General

Postgrad, Pgdip, Marketing

Bachelor Of Comms, B. Comms. (Hons), Advertising