Roger Mcstravick Email & Phone Number

St Andrews

For the last few years I have been writing a number of golf history books. The first book was published in 2014 and is called The Fine Art of Golf. There are now 8 books namely, Fine Art of Golf, St Andrews In The Footsteps of Old Tom Morris, Little Tommy Morris, A History of Golf, St Andrews - A Comfort Blanket for the Hapless Golfer, 9 The Links, St Andrews The Road War Papers, Little Lady Margaret Scott plus The Golfer's Guide to St Andrews, which was exclusively for Alliance and printed in English and German. I have submitted a biography of Allan Robertson, with the hope of publishing in November 2024. In the process I have become an expert on St Andrews and am available for opinions, guidance, walks and talks on the history of the golf spots in St Andrews and the evolution of the Old Course.Interested in heritage projects that celebrate history, be it golf, influential people and royalty. I am currently working on numbers projects such as a Tom Morris statue in St Andrews and plaques for Allan Robertson, Sir Hugh Lyon Playfair, Tommy Morris and Mary Queen of Scots.

St Andrews

Producing and editing articles for the heritage golf magazine. Advising writers and helping them fulfil their wish to produce an excellent, well researched and visual article.

St Andrews

Organisation of the first Festival of Golf in St Andrews from 28 March to 1 April 2012. The event will consist of exhibitions, galleries, demos, hickory golf, talks, free kids golf and generally lots of fun. Exhibitions include Seve, Old Tom, Bobby Jones, Ladies Golf, Ryder Cup and History of Golf in St Andrews.At the same time of the festival there is also a Food & Drink Festival and a Family Festival.www.standrewsgolffestival.com

• Setting up a golf tour operator company in St Andrews and USA for US golfers• Devising tours, packages and unique experiences for US tourists• Building working relationships with the most prestigious golf resorts in UK and Ireland

• Devise long-term marketing plans/strategies and execute yearly communications budget• Create and manage all external/internal collateral including brochures, direct mail, e-cards etc • Drive the Fairmont marketing programmes and campaigns, reporting and evaluating the results • Increasing the reach of all marketing to impact on volume • Divising PR and marketing plans that increase column inches but also impact on hotel revenue• Create and implement initiatives for special promotions and packages• Manage the content for the various Fairmont websites and liaise with corporate office ensuring effective search engine optimisation (SEO) and embrace Web 2.0 evolution of web• Initiate media buying schedule for conference and leisure publications creating and providing relevant advertising creative as required• Drive consumer and b2b campaigns• Manage the Pr and Marketing team ensuring staff development• Act as the primary media contact for the hotel, building relationships and develops opportunities for editorial coverage across Spa, restaurant, golf, hotel and green initiatives• Write and distribute press releases • Create and produce press kits and arranges photo shoots/filming • Co-ordinate individual and group press familiarisation trips and host media

Setting the strategic direction of PR activity for golf in Scotland for UK/Ireland markets (plus sailing, fishing and rugby)Create a high profile presence in key UK & Irish media Create and attend year-round programmes of media events and press trips Agency managementSetting and monitoring budgets all campaign activities and provide evidence on in-kind support figures Evaluation of campaigns and coverageWriting a golf column for The Scotsman, writing copy for publications and acting as ghost writer for Sam Torrance MBE

Devising and organising marketing tools such as brochures, newsletters, tv adverts, E-marketingEditing Scottish Executive International e-magazine plus two websites promoting Scotland Producing excellent concepts and design ideasProducing all copy for websites and emagazine including eye-catching, high impact story linesAttending high profile awards and ceremonies such as Tartan Week in New York Managing budgets for three websites sites and PR related activityBuilding a network of contacts and influential people

Communicating policy to all levels including Ministers and a network of external contacts.

Making B2B presentations to the largest arts companies in the UK

Msc, Golf Course Architecture

MSc Golf Course Architecture

Bsc, Urban Estate Management

BSc (Hons) Urban Estate Management - chartered surveyor degree