Roger Mecca Email & Phone Number

Baltimore, Maryland Area

-Support public relations and media relations efforts on behalf of clients and the agency.-Create and manage integrated marketing and communications plans for a range of clients-Work directly with client corporate leadership and C-suite on communications strategy and implementation, communicating brand messaging and individual campaign tactics.-Expertise representing clients in finance and accounting, non-profit, human services, engineering, manufacturing, consulting, hospitality support services, healthcare, and commercial real estate.-Serve as a media training manager for clients.-Work directly with agency leadership on internal communications strategies and social media.-Provide social media planning, content creation, and strategy for clients. -Review, conceptualize and create copy for website designs, advertising, and product packaging.-Ghostwrite op-ed content on behalf of clients for a variety of regional and national publications.-Collaborate with agency's design team on website development and UX.

-Winner, 2017 International Automotive Media Competition Awards.-Freelance Reporter for nationally broadcast PBS program "MotorWeek"​. Regular segment "Tire Tracks" focuses on cars that have become icons in the industry. -Hired to report on events, auto news and discuss content tailored to auto-enthusiasts while still entertaining a broader audience. The program also airs nationally on Discovery Networks'​ "Velocity"​ cable network to 45 million viewers.

Baltimore, Md

-Creation of full communications and PR plans for a variety of clients including major corporations, NPOs, tech startups and fine arts organizations. Plans include corporate events and grand openings, product launches, media training, serving as client spokesperson, social media management, newsletter copywriting, customer promotions, crisis management and media relations.Represented clients in the industries of multi-family development, non-profits, retail, oceanography, tech startups, and adventure philanthropy. -Designed award-winning social media plans and campaigns including all content creation, calendars, public monitoring and response, ad buys, guidance, blog writing and social channel account creation and maintenance. My work includes:--Oversaw and managed the award-winning "GURU: Get Ultimate Retail Updates" social media campaign in four General Growth Properties (GGP) malls. The campaign was named a "Best Blog" by the Baltimore Business Journal.--Managed and strategized all corporate social media accounts and blogs for a wide variety of industries and companies including but not limited to Bozzuto, a major Mid-Atlantic real estate developer, Mission 14, a human trafficking NPO, and select GGP shopping centers.--Average client Facebook engagement of 20% each month.--Average client 35% Twitter monthly engagement rate.--Expert proficiency in Tweetdeck, Hootsuite, Cision, Meltwater, Wordpress and all major social media platforms and channels. -Media relations expertise has garnered $40 million in ad value and 8 billion worldwide audience impressions for clients. Results include coverage on Good Morning America, MSNBC, CNN, BBC, Washington Post, Outside Magazine.com & TV, Men’s Journal.com, CBS.com, AP, People.com, Fast Company.com, Boston Globe, Chicago Tribune, Harvard Business Review.com, Wall Street Journal, Wharton Business Radio, The Baltimore Sun, Gizmodo.com, i09.com, Discovery Channel, The Boston Globe, Bizwoman.com and many more.

-VOLUNTEER POSITION-Developed and managed public and media relations strategies for inaugural fundraising event “Monte Carlo on the Peninsula” overseeing all TV, social media and print promotion resulting in revenue 50% higher than projected.-Oversaw and supervised all Facebook activity with regular updates to promote event and spread word of the fundraiser to additional potential guests.

-Anchor for FOX affiliate's 4-hour morning newscast in York, PA (DMA #39). -Increased anchor communication with viewers via Twitter and Facebook while live on the air to update them on breaking news, request input, and post stories not in newscast resulting in increased audience retention and ratings. -Ratings increased by 30% during first nine months as anchor. -Number of newscast advertisers increased by 20% in first nine months as anchor by establishing comfortable and relaxed communication between audience and team. -Wrote show open teases, commercial teases, breaking news updates and stories for morning newscast marketing to precise viewer demographic.-Received accolades for dedication to station, multi-tasking skills, social media use, written composition, excellent work ethic and ability to engage audience.

Breckenridge, Co

-Managed 12 full and part time employees.-Increased ad revenue by 30% in first year as station manager.-Nielsen Media Research: #1 AM and PM ratings in market.-Supervised regional broadcast media marketing campaigns of more than 100 unique outdoor outfitters, automotive companies, ski resorts, and retailers including Chevy Trucks, Jeep, Schick, Rossignol, The North Face, Intrawest and Vail Resorts, assisting clients to establish new relationships with specific demographics. -Coordinated, managed and supervised “Winter X-Games” television coverage for Jeep and Schick from 2005-2007 to increase client brand recognition during event. Client satisfaction resulted in major contract renewals with network.-Created and supervised station’s MySpace, Facebook and Twitter pages as well as station website to better communicate with audience and market RSN network. -Increased station exposure from 800 thousand to 5.3 million viewers by negotiating media distribution contracts with two regional networks for “Summit Magazine”, a regional TV show. Served as show creator, executive producer, and host.-Supervised regional broadcast media marketing campaigns of more than 100 unique clients including Chevy Trucks, Jeep, Schick, The North Face and Vail Resorts, assisting clients to establish new relationships with specific demographics. -Supervised station’s overall public relations, press and marketing strategies with focus on social media, qualitative and quantitative research, event sponsorship, media partnerships, promotional contests and regional media advertising.-Creator of #1 rated two-hour live morning show, “Summit Sunrise” as executive producer and host by improving programming, content and consistency.-Reporter for CNN Headline News’ “Outdoor Update”. Provided content for specific viewer demographics living in major metro markets across the country.

Co-host of national cable morning show, RSN Outdoors, catering to athletic, affluent vacationers in more than 20 resort destinations throughout the U.S., reaching 1.9 million households daily and 61 million annually.

-Producer, anchor, and reporter, for major RSN/Plum TV affiliate-Worked with ski, snowboard, mountain bike and kayak manufactures and retailers on marketing and promotion strategies.-Responsible for creative development, weather reporting, show concepts, video graphics, segment production, guest scheduling, and research.-Additional responsibilities include advertising traffic, program scheduling, ad copy production, and additional show production, reporting and anchoring.