As Interim Commercial Manager, I have led strategic sales and marketing projects for Servicio Estación and other clients, focusing on business transformation, sales optimization, and market positioning. My role encompasses the development of commercial strategies, team leadership, and key account management, ensuring sustained growth and operational excellence.Key responsibilities include: Restructuring and optimizing the commercial department to increase efficiency. Managing key accounts and implementing tailored sales strategies to drive market share. Overseeing product portfolio management, ensuring alignment with market trends and customer needs. Designing and implementing cross-channel sales strategies and marketing initiatives to boost revenue.Achievements: Increased sales team efficiency by 18% through process streamlining and coaching. Boosted overall sales by 15% within the first year by implementing targeted growth initiatives. Enhanced client relationships, resulting in a 20% expansion of key accounts.

As National Sales Director and Functional Marketing Lead at ITEM International, I led the transformation of the company’s sales and marketing strategies. My role spanned sales leadership, key account management, and the development of multichannel strategies across homeware, gifts, furniture, and more.Key Responsibilities: Sales & Growth: Rebuilt the sales department, achieving a 38% increase in sales by enhancing market segmentation and implementing tailored commercial strategies. Marketing Leadership: Directed Customer Marketing initiatives that enhanced brand visibility and drove customer engagement. Managed trade marketing campaigns, digital marketing, and integrated e-commerce, resulting in improved conversion rates. Event Leadership: Spearheaded participation in key industry events like Intergift and Maison & Objet, contributing to a 21% sales boost from these channels. Key Account Management: Negotiated with top clients such as Carrefour, Stradivarius, and Dufry. Created exclusive product collections, managing everything from design to logistics. E-commerce Strategy: Launched a new e-commerce platform, significantly improving online sales and client interaction.Achievements: 38% Sales Growth: Increased sales by optimizing commercial and marketing alignment. 21% Growth in Event Sales: Drove strong event participation and increased sales. Digital Success: Elevated online sales and customer engagement through e-commerce innovation.Profile Headline:National Sales & Marketing Director | Key Account Management | Omnichannel Strategy | Customer Marketing | Digital Transformation

As National Retail Sales Manager at Mattel, I led sales and marketing strategies for the retail and toy specialty channels, driving significant growth in profitability and operational efficiency in a highly competitive market. I focused on managing the traditional retail channel while increasing sales and strengthening relationships with key accounts.Key Responsibilities: Sales and Distribution Management: Developed and implemented commercial strategies that resulted in substantial growth in profitability and efficiency in the retail channel. Key Account Management: Negotiated and managed strategic partnerships with major retail chains such as Juguettos, ToyPlanet, Froiz, and Condis, maximizing account growth and profitability. In-Store Innovation: Executed Customer Marketing projects and merchandising strategies that optimized product presence and increased in-store conversion rates. Team Leadership: Led a team of 11 people, focusing on training and continuous development to align the team's capabilities with the dynamic market demands. Omnichannel Sales Strategy: Modernized sales and marketing tactics to align local operations with Mattel's European standards, enhancing operational cohesion. Product Launches and Promotions: Spearheaded product launch campaigns and executed promotional strategies that significantly increased brand recognition.Achievements: Sales Growth: Increased sales by more than 20% through the implementation of customized and effective strategies. Resource Optimization: Reduced account management time by 15% through process automation and optimized team coverage. POS Leadership: Improved product positioning at the point of sale, boosting product visibility and turnover.

Strategic Consultant | Branding & Marketing Leadership | Revenue Growth | Key Account Management | FMCG & Retail Innovator.In my role as Strategic Consultant & Client Director at Brainventures and Columna Colors, I directed multidisciplinary teams to execute comprehensive branding, marketing, and sales strategies. Specializing in FMCG, food, and beverage industries, I focused on market positioning, brand development, and the launch of high-impact campaigns to drive client growth.Key Responsibilities: Brand Strategy: Developed brand positioning and market strategies for top clients like Danone, Nestlé, Mahou San Miguel, and Heineken, improving competitive presence. Project Leadership: Directed cross-functional teams in delivering tailored solutions in branding, packaging, and sales, aligning with clients’ business objectives. Marketing Innovation: Executed digital and traditional marketing campaigns, driving customer engagement and improving sales conversion. Sales Strategy: Strengthened sales operations and distribution networks for key accounts, supporting revenue growth and market expansion.Achievements: Client Acquisition: Grew client portfolios by 20%, securing long-term partnerships with key industry players. Sales Impact: Increased client sales by 15% through strategic market positioning and targeted marketing initiatives. Successful Product Launches: Led the launch of new product lines, achieving rapid market entry and positive brand recognition. Cross-Channel Campaigns: Enhanced brand visibility and customer interaction through integrated marketing efforts, boosting ROI for clients.

Retail Sales Director | Key Account Management | Product Launch Strategy | Sales Team Leadership | FMCG Sales Growth.As the Retail Sales Director for the Mediterranean region, I managed and led sales operations for PepsiCo’s retail channels, overseeing a portfolio that spanned across major retail and food distribution networks. My role was centered on developing key account relationships, optimizing sales processes, and driving market share growth through tailored commercial strategies.Key Responsibilities: Key Account Management: Developed and nurtured relationships with national and regional key accounts, including Carrefour, Alcampo, Mercadona, and Eroski. Sales Strategy & Execution: Implemented annual sales strategies, aligning with financial goals and market objectives. Team Leadership: Directed a large team, including 56 point-of-sale managers, 3 Key Account Managers, and 4 Area Managers, driving performance and operational excellence. Product Launches: Spearheaded the launch of iconic products like Mirinda, Tropicana, and Lipton, positioning them successfully within the market. Route Optimization: Improved sales force coverage and route efficiency, maximizing market penetration and profitability. Promotional Campaigns: Managed promotional campaigns, contributing to a significant increase in product visibility and sales.Achievements: Sales Growth: Increased regional sales by 60% through optimized sales strategies and operational improvements. Client Retention & Growth: Secured long-term partnerships with major retail chains, expanding product distribution. Product Launch Success: Led the successful market introduction of several products, boosting category growth and brand recognition.

As National Key Account Manager at Coty Beauty, I managed the national sales and developed commercial strategies for top beauty and fragrance brands, focusing on retail partnerships and strategic account management. My role involved leading negotiations with major retail chains, optimizing category management, and driving brand presence across key accounts.Key Responsibilities: Strategic Sales Leadership: Developed and executed commercial and promotional strategies for major clients such as Grupo Auchan, Makro, and Leclerc, resulting in increased market penetration and brand visibility. Key Account Management: Led negotiations with key retail partners, improving stock management, pricing strategies, and promotional campaigns to enhance sales performance. Product Launch Leadership: Directed the introduction of the Adidas Men’s Care line, successfully positioning it in the Spanish market and ensuring strong retail support. Category Management: Optimized the assortment, distribution, and promotional activities, aligning them with market trends and customer preferences. Commercial Strategy Execution: Managed sales targets, customer satisfaction, and brand performance across multiple accounts, driving continuous growth in a competitive market.Achievements: Sales Growth: Achieved a 23% sales increase with Leclerc and an 11% increase with Alcampo through tailored sales strategies and promotional campaigns. Product Launch Success: Led the successful launch of the Adidas Men’s Care line, securing key retail partnerships and achieving rapid market penetration. Improved Commercial Agreements: Enhanced stock and logistics management through improved commercial agreements with key retailers.

The largest manufacturer and distributor of dry pastas in the Spanish market.As National Key Account Manager at Pastas Gallo, I leveraged my previous marketing experience to drive sales growth and optimize key account management. By applying the customer-centric strategies and insights gained from my marketing leadership, I successfully led large-scale sales initiatives, forging strong relationships with key retailers while ensuring that our product offerings met market demands.Key Responsibilities: Sales Strategy Development: Utilized insights from my marketing background to design and implement effective sales strategies tailored to key accounts like Carrefour, Alcampo, and Makro. Customer-Centric Sales Approach: Applied knowledge from my marketing role to align product positioning with customer preferences, optimizing sales potential through better market segmentation. Account Management & Negotiation: Managed negotiations with major clients, establishing long-term, profitable partnerships that expanded our brand's market presence. Collaboration Across Teams: Worked closely with the marketing and supply chain teams to ensure consistency between sales, product development, and logistics. Product Assortment & Merchandising: Directed the optimization of product assortment based on category management principles, improving visibility and placement at points of sale.Achievements: Sales Growth: Increased sales by 12% within key accounts through the implementation of data-driven marketing and sales strategies. Cross-Functional Integration: Successfully integrated marketing insights into sales initiatives, leading to better product placement and customer satisfaction. Key Client Relationships: Strengthened relationships with national retailers, resulting in extended contracts and better commercial terms.

As Marketing Manager at Pastas Gallo, Spain’s leading pasta manufacturer, I played a pivotal role in shaping the brand's market leadership. With a strategic focus on brand growth, product innovation, and maximizing revenue streams, I led cross-functional teams to execute high-impact marketing campaigns, driving consumer engagement and business growth across diverse product categories.Key Responsibilities: Strategic Brand Leadership: Crafted and executed long-term brand strategies for the dry and fresh pasta, sauces, and pre-cooked product lines, positioning Pastas Gallo as the market leader. Product Innovation & Market Differentiation: Led product development initiatives, launching innovative, consumer-centric product lines that captured new market segments and strengthened Gallo’s competitive advantage. Data-Driven Market Insights: Led market research and consumer analysis to identify key growth opportunities, using these insights to guide marketing strategies and product launches that resonated with target consumers. Cross-Departmental Collaboration: Aligned marketing strategies with sales, R&D, and production departments to ensure seamless execution and maximize the impact of go-to-market efforts. Integrated Marketing Campaigns: Developed and implemented omnichannel marketing campaigns, combining digital marketing, trade promotions, and point-of-sale strategies to boost brand awareness and drive sales growth.Achievements: 15% Market Share Growth: Successfully expanded Gallo’s share in key categories by 15% through strategic product positioning and innovative marketing campaigns. Revenue Increase: Drove a 10% revenue increase through the successful launch of new product lines tailored to emerging market trends and consumer demands. Award-Winning Campaigns: Led high-impact campaigns recognized within the industry for innovation and effectiveness, significantly elevating brand recognition and consumer loyalty.

€360 million international food company and industry leader behind the market-dominating Cola Cao brand.Product Manager, Cola CaoOrchestrated promotional and communications strategies as part of the overarching annual marketing plan for Cola Cao, a major product within a €360 million international food company. Built a one-to-one relationship marketing plan. Boosted brand loyalty through new campaigns. Introduced the Cola Cao brand and the Nutrexpa business line into the online marketplace.Selected Achievements:o Spearheaded the new Club Cola Cao and Cola Cao Junior Club branding and customer loyalty initiatives, which quickly grew to achieve 1 million members.o Partnered with companies such as Zanussi, Astor, MB Hasbro, Nintendo, and Peugeot to expand the Club Cola Cao brand loyalty initiatives, including micro-TV programs, a magazine, and a collaboration with Grupo Zeta for web and advertising campaigns.o Introduced a new institutional advertising campaign for Cola Cao in tandem with executing the product placement strategy for the brand.

As a Trade Marketing Specialist at Henkel Loctite KID, I supported the commercial and marketing teams, contributing to sales planning and product launch coordination. I played a key role in facilitating communication between departments and improving the efficiency of marketing efforts at the point of sale.Key Responsibilities: Coordinated successful product launches, including the introduction of the Fruitosome product and the relaunch of Active and Poly Swing products. Supported the development of sales strategies by providing data-driven insights. Acted as the main point of contact between the marketing and sales teams, ensuring smooth communication and collaboration. Developed new tools to enhance point-of-sale monitoring and control, improving sales performance.Achievements: Boosted product visibility by implementing new monitoring tools that enhanced point-of-sale execution. Improved cross-functional collaboration, which led to more effective product launches and promotions.

During my university studies, I gained hands-on experience working in various departments at Henkel Ibérica, a multinational leader in home care, cosmetics, and industrial adhesives. Over three years, I held positions in sales, accounting, and human resources, developing key skills across each area.Key Responsibilities:Sales Intern – Command Role (Detergents Sales Department): Executed ad-hoc promotions in collaboration with sales teams to drive customer acquisition and retention. Supervised distribution routes with wholesalers, ensuring efficient delivery operations. Conducted pilot promotion tests to evaluate their market impact.Accounting Intern (External Accounting Department): Managed investment control and recorded fixed asset invoices. Assisted in integrating Ceras Alex company balances into the SAP-RF system by uploading the initial balances.Assistant Intern (Labor Affairs Department): Provided administrative support in calculating pensions and base salaries. Managed departmental documents, ensuring compliance with human resources regulations.Achievements: Met targeted sales goals during the assigned period, optimizing wholesaler distribution routes. Contributed to the implementation of the SAP-RF system for Henkel, improving accounting accuracy. Increased efficiency in human resources administration by streamlining internal processes.