Roger Oddone Email & Phone Number

San Francisco Bay Area

San Francisco, California, United States

San Francisco Bay Area

Conduct all the creative and business functions of the studioCollaborate with clients throughout the entire creative process from idea conception to delivering complete visual identity systems and brand guidelinesResponsible for prospecting, writing proposals and contracts, negotiating costs, maintaining a full and continual understanding of the project scope, budget, timelines, and resourcingCreate and maintain positive and productive relationships with clients and creative partners

San Francisco Bay Area

Part of the team that worked on Uber’s brand refresh in 2016; a period of hyper-growth for the company. My role as a hands-on design lead was to create and implement the new design framework to reflect Uber’s brand evolution. My most notable achievement on this project was to craft Uber's wordmarkResponsible for creating and updating the company’s brand guidelines internal portal, working closely with producers, copywriters, brand strategists, design contractors, and design studiosTrained, held office hours, art directed, consulted, and oversaw work from the broader design organization across the globe to ensure brand consistencyCollaborated with product, growth, and marketing teams in a series of initiatives designed to evolve and maintain Uber’s brands

Mountain View, Ca

Part of the team that created the first version of Material design, specifically defined the new product icon style as well as created an innovative color naming system that became standard practice among tech companiesLed the creation of the first company-wide set of visual asset guidelines to help Google and its creative partners adopt and use the newly introduced flat design stylePartnered and consulted with several teams across the company to create user interface icons and product icons

Sao Paulo, Brazil

Ran my own studio focused on visual identity creationCollaborated with a variety of local and international businesses

Sao Paulo, Brazil

Created visual identity systems for major Brazilian companies

Sao Paulo, Brazil

Created visual identities and packaging for a major Brazilian companies

Sao Paulo, Brazil

Worked embedded at Novartis Pharmaceutical’s packaging departmentCreated artwork for packaging materials as well as visual identities

Short Course: Entrepreneurship For Creatives.

International Branding Week Course

Mba, Branding, Brand Management

Dissertation: "Brands in Motion"

Bachelor, Graphic Design

Final thesis subject: "Sectorizing and signage for the City of São Paulo