Empowering Artists and Creatives to Elevate Their Careers with Stylish Website Design and Innovative Digital Marketing Strategies That Help Drive Sales and Create Opportunities.

Ceri Hand provides mentoring, coaching, career advice and training to contemporary artists and creative professionals, via one-to-one and group sessions and online courses. Since setting up this business with my partner two years ago, it now employs five people and has 8 associate coaches.• Created the company’s website using WordPress and Elementor.• Designed and managed the delivery of newsletters and promotional emails to subscribers.• Set up the organisation's community and course delivery platform on Mighty Networks.• Creation of social media content and management of promotional campaigns.• Implementation and management of the organisation's internal communications; using Google Workspace, Zoom, Asana, Freedcamp & Miro.• Set up and maintained the organisation's appointment management system, using Acuity and Stripe.• Production and editing of image and video content for all platforms.• Creation of worksheets, training materials and PowerPoint presentations for use in workshops and group coaching sessions.

Box Legal is a leading UK provider of After the Event Insurance and B2B and B2C legal/financial services. The sale of insurance policies increased by 140% during my time with the company.• Responsible for the development and implementation of the company’s digital marketing strategy across all online platforms.• Design of all marketing collateral, including websites, e-shots, advertisements, and brochures.• Maintenance and management of company websites using CMS and WordPress.• Planning and implementation of online content strategy across all media.• Produced written reports and text content for the website, including articles, blog posts and social media content. Also managed the production of written content by legal experts within the team.• Implementation and management of the company's SEO strategy, consistently achieving top 3 rankings in Google search results.• Set up Google Analytics to track and analyse visitor behaviour across all online platforms, leading to an increase in user engagement, resulting in higher conversion rates.• Set up and management of Google PPC, Facebook, and Instagram advertising campaigns.• Devised and managed email and SMS text marketing campaigns.• Designed an online client portal, providing over 250 legal firms with a secure, intuitive system for the purchase and administration of insurance of policies.• Worked with a specialist agency to design and develop a mobile app for clients.• Produced instructional videos using screen capture software (Camtasia) to help direct clients with the purchase of products on services.

Pannone LLP was the largest, single-site, law firm in the UK and was regularly placed in the top 3 companies to work for according to The Sunday Times’ 100 Best Companies to Work for. It was purchased by Slater & Gordon in 2014.• Managed a small team providing maintenance and development of the company’s websites.• Worked with Partners and Department Heads to create up-to-date and compelling content.• Managed the relationship between Pannone stakeholders and external design and SEO agencies.• Responsible for recruitment of contract and in-house design staff. Provided training and managed annual performance reviews.• Organised video and photographic shoots for the website and print marketing.• Introduced and trained department representatives in the use of social networking platforms and blogging, enabling them to communicate in an informal and timely way with the public, which has historically been an issue for law firms.• Wrote press releases and managed the use of online distribution services to maximise visibility and reach potential clients.• Set up and managed Google Analytics on the company websites. Carried out website reviews and user testing to increase acquisition and conversion of site visitors, meet perspective clients’ needs and enhance the user experience.• Produced and maintained the organisation's website management policy ensuring compliance with data protection and usability issues.

The UK's international organisation for cultural relations and educational opportunities• Assisted in the rollout of the Education UK website to over 30 countries (www.educationuk.org). Education UK is the department within the British Council with responsibility for promoting UK based education opportunities to international students

Marketing & communications agency based in Chester, providing digital and print-based marketing services to a wide range of UK and internationally based clients • Designed and managed websites for clients including Rider Levett Bucknall (RLB), GSH Group and Merseyway Shopping Centre

Worked within the marketing team on the origination, development and monitoring of all promotion campaigns for the newspaper. Also acted as the first point of contact for all reader and commercial partner enquiries.