Roger Pecnik

Roger Pecnik Email and Phone Number

National Marketing, Technical and Customer Service Manager at Fletcher Insulation @ Fletcher Insulation
Roger Pecnik's Location
Greater Sydney Area, Australia, Australia
Roger Pecnik's Contact Details

Roger Pecnik personal email

Roger Pecnik phone numbers

About Roger Pecnik

An experienced Sales, Marketing and Product Development executive who leads, articulates and executes innovative marketing strategies. A leader who brings a great deal of proficiency to any role, having led sales, marketing and technical teams across start-up and mature businesses in both local and international markets. A key strength is the ability to identify gaps and align a business to realise market opportunities through development of market models, developing whole of business value propositions and simple tools to execute. Critical in leveraging this strength is working in close cross functional teams all aligned to a well communicated strategic business plan.Specialities: Marketing leadership, Sales leadership, Strategic planning, Market development, Product development, Communication Strategies, Brand and Company Positioning, Digital portfolios, Big Data programs, CRM, Knowledge share programs, initiating and implementing organisational change

Roger Pecnik's Current Company Details
Fletcher Insulation

Fletcher Insulation

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National Marketing, Technical and Customer Service Manager at Fletcher Insulation
Roger Pecnik Work Experience Details
  • Fletcher Insulation
    National Marketing, Technical And Customer Service Manager
    Fletcher Insulation Jul 2020 - Present
    Dandenong South, Victoria, Au
    Focus on the leadership of the Marketing/Technical/CS functions, organisational leadership and business growth including;Leading the Fletcher Insulation business as a member of the Senior Leadership TeamDevelopment of strategic marketing programs to drive ongoing business growth and profitabilityNew product and segment road maps to meet customer, market and building code changesDriving organisational efficiency through change managementDelivering an integrated digital transformation across the business
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  • Fletcher Insulation
    National Marketing Manager
    Fletcher Insulation Jul 2019 - Jul 2020
    Dandenong South, Victoria, Au
    Focus on the leadership of the Marketing function, organisational leadership and business growth including;Leading the Fletcher Insulation business as a member of Senior Leadership TeamDevelopment of strategic marketing programs to drive ongoing business growth and profitabilityProduct and program road maps to meet customer, market and building code changesDriving organisational efficiency through change managementDelivering an integrated digital platform including ERP, Intranet, CRM
    View
  • Fletcher Insulation
    National Sales And Marketing Manager
    Fletcher Insulation Oct 2018 - Jul 2019
    Dandenong South, Victoria, Au
    Providing leadership to Sales and Marketing functions, organisational leadership and business growth including;Leading the Fletcher Insulation business as a member of Senior Leadership TeamDevelopment of strategic and tactical sales/marketing programs to drive ongoing business growth and profitabilityLeading a national sales and marketing team including P&L responsibility for branch and sales networkProduct and program road maps to meet customer, market and building code changes Driving organisational efficiency through change managementDelivering an integrated digital platform including ERP, Intranet, CRM, analytics tools, website and custom built applications Development and implementation of key sales and marketing processes including; account planning, pricing systems, sales objectives, reporting and NPD stage gate.
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  • Pliable Building Membrane Association Of Australia
    Chairman
    Pliable Building Membrane Association Of Australia Jul 2019 - Present
  • Icanz
    Director
    Icanz Oct 2018 - Present
    Directorship held at the Insulation Council of Australia and New Zealand. ICANZ is the official representative of the Insulation industry in Australia and New Zealand and is responsible for government liaison, consulting to building codes board and technical committees that impact insulation and the built environment.
  • Heatcraft Worldwide Refrigeration
    Anz Marketing Director
    Heatcraft Worldwide Refrigeration Jun 2015 - Oct 2018
    Stone Mountain, Ga, Us
    Providing strategic marketing direction, organisational leadership and business growth including;Leading Heatcraft business as a member of executive leadership teamDevelopment of long range strategic business plansAlignment of marketing strategic and tactical plans Ensuring new product development pipeline delivers sustainable business growthIntroduction of wholesale business productsFostering and developing the Heatcraft brand portfolio while leveraging the Lennox parent companyDriving organisational efficiency through change leadershipLeading a team of 15 including segment managers, business managers, analysts and marcoms staffDesign, development and mentoring a marketing team that's able to deal with rapidly changing market and business prioritiesDelivering an integrated digital platform including ERP, Intranet, CRM, Analytics tools and custom built applications
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  • Tarkett
    National Marketing And Business Development Manager
    Tarkett Aug 2012 - Jun 2015
    Paris La Défense, Fr
    Marketing and Business Development in Australia and New Zealand, responsibilities include;Leading Australian business as part of the senior management teamCreation and delivery of Strategic Marketing and Business Development programsValue add customer centric programs that create value to customers businesses far outside Tarkett productsIntroduction of new ranges and product categories to ANZ marketsTender submissions for major healthcare, retail and office projectsManagement of marketing and business development staff of 8 including segment managers, technical manager, business development managers and support staffDesign of marketing and business development team to change business from product focus to segment and customer focusBrand, media and communication programsKnowledge share and web portal systems
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  • Biowish Technologies
    Vice President – Environment
    Biowish Technologies May 2011 - Jul 2012
    Cincinnati, Ohio, Us
    Market development in Australia, New Zealand, Asia and Middle East regions, responsibilities include;Development and implementation of regional marketing and sales plansIdentification of new market and product opportunitiesCreation and delivery of agent and distributor sales toolsPresentation of technologies and proposals to government bodies and corporations Market sizing and contribution to global segment strategyDevelopment and presentation of proposals to customers with local distributors
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  • Biowish Technologies
    Market Segment Manager - Environmental
    Biowish Technologies Aug 2010 - May 2011
    Cincinnati, Ohio, Us
    Commercialization of biocatalyst technology into ANZ wastewater and odour segments, responsibilities include;Identification and communication of value proposition to end users including water authorities, councils, contractors and major industrial customers.Developing and implementation of strategic marketing and sales plan including market positioning, communication and development of relevant literature.Liaison with government bodies to ensure products are suitable for applications and meet local requirementsAppointing appropriate sales partners to facilitate market penetration.Development of dosing protocols and technology recommendations
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  • Csr Building Products
    Market Segment Manager (Commercial/Industrial) Bradford Insulation
    Csr Building Products Sep 2007 - Oct 2010
    North Ryde, Nsw, Au
    Segment management for commercial and industrial insulation markets for Australia and New Zealand, responsibilities include;Developing Segment strategies and value add sales programsE-commerce programs and Website for Bradford businessCommunication programs including print and digital packagesEnsuring programs that leverage changes to building codes and Australian standards to uniquely position BradfordNew product development for roofing products to enable insulation to meet Australian building code changes
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  • James Hardie Australia
    Eu Product Development Manager
    James Hardie Australia Aug 2006 - Sep 2007
    Chicago, Illinois, Us
    Development of European products but also special projects in US and New Zealand markets, responsibilities include;Researching, developing and presenting commercial business cases for product opportunities in three international markets. Assessing market opportunities, developing relationships with local approval bodies, market research and financial valuation of opportunitiesPatenting possible systems on product opportunities to create technical barriers to entry
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  • James Hardie Australia
    Director Marketing And Product Development
    James Hardie Australia Jan 2005 - Aug 2006
    Chicago, Illinois, Us
    Marketing and product development functions for James Hardie start up business in Europe, responsibilities include;Leading business as a member of the Business Management team (2003-2005) Developing market entry strategies for Hardie products into multiple European marketsIntroducing product and sale efforts into European marketsCommunication programs across multiple markets in different languagesDeveloping and implementing marketing programs including approved contractor installation and distributor loyalty programs across various international marketsDeveloping and launching EU website (across eight languages)Creation of lead generation systems integrated into JH CRM system
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  • James Hardie Australia
    Director Product Development
    James Hardie Australia Aug 2003 - Dec 2004
    Chicago, Illinois, Us
    Technical leadership and product approvals across UK, France, Norway and Sweden, responsibilities include;Developing and introducing technical manuals and training programs across three international markets in local languagesTechnical support for European sales teamCreation of OEM selling programs across EuropeCode compliance of Hardie ProductsCountry specific product approvals (BBA, CSTB, DiBT, Sintef)Obtained QA accreditation of US production facilities by European approval bodies (BBA, CSTB)
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  • James Hardie Australia
    Misc Roles
    James Hardie Australia 1997 - 2003
    Chicago, Illinois, Us
    Business Development ManagerMarketing and PD Project ManagerProduct Development ManagerNational Residential Sales EngineerNSW Regional Sales Engineer
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  • Orica
    Civil Structural Engineer
    Orica Jan 1994 - Jan 1997
    East Melbourne, Victoria, Au
    Responsible for design and development of civil structural works on site, duties include;Structural design of industrial and commercial projectsWorking with mechanical, process and instrumentation engineers to ensure multidisciplinary projects are completed on time and in fullDesign of contracts for civil and structural works
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Roger Pecnik Skills

Product Development Strategy Business Development Marketing Strategy New Business Development Management Start Ups Business Strategy Change Management Marketing Sales Management Crm Strategic Planning Market Research Leadership Program Management Negotiation Key Account Management Sales Lead Generation Business Planning Account Management Marketing Management Contract Negotiation Executive Management Competitive Analysis Pricing Selling Forecasting Risk Management B2b Marketing Process Improvement Quality Assurance International Sales Product Management Budgets B2b Product Marketing Sales Operations Analysis Business Process Improvement Cross Functional Team Leadership Team Leadership Team Building

Roger Pecnik Education Details

  • Imd
    Imd
    Digital Strategy
  • Agsm @ Unsw Business School
    Agsm @ Unsw Business School
    Business
  • University Of Wollongong
    University Of Wollongong
    Environmental Engineering
  • University Of Wollongong
    University Of Wollongong
    Civil Structural Engineering

Frequently Asked Questions about Roger Pecnik

What company does Roger Pecnik work for?

Roger Pecnik works for Fletcher Insulation

What is Roger Pecnik's role at the current company?

Roger Pecnik's current role is National Marketing, Technical and Customer Service Manager at Fletcher Insulation.

What is Roger Pecnik's email address?

Roger Pecnik's email address is ro****@****rpd.com

What is Roger Pecnik's direct phone number?

Roger Pecnik's direct phone number is #er*****

What schools did Roger Pecnik attend?

Roger Pecnik attended Imd, Agsm @ Unsw Business School, University Of Wollongong, University Of Wollongong.

What are some of Roger Pecnik's interests?

Roger Pecnik has interest in Start Ups, Industrial B2b Marketing, Market Development.

What skills is Roger Pecnik known for?

Roger Pecnik has skills like Product Development, Strategy, Business Development, Marketing Strategy, New Business Development, Management, Start Ups, Business Strategy, Change Management, Marketing, Sales Management, Crm.

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